Holiday cards are a great way to contact your past and present clients, judiciary, referring counsel and colleagues, friends and family. However, it is very important to stand out from the crowd. Take the time to hire an independent graphic artist or direct marketing consultant to design a card that tells your story. Every law firm has a story - why not own it. And why not send a card for Thanksgiving or the New Year rather than during the traditional "Christmas" season? Think differently than all the rest and your card will stand out from the crowd.