Friday, October 13, 2006

E-mail Signatures

Signatures blocks are useful for providing important contact information for the people you communicate with on the Internet. And they can also be effective ways of marketing. Use them wisely.

· Provide your email address. Don't assume that just because your email address can be found in the header of the message, it will be found.

· Provide your Web address in link form. This makes it effortless for your correspondents to connect directly to your site.

· Provide a mailing address and appropriate phone numbers for alternative forms of communication.

· Provide a brief marketing message. Set up your signature so that it conveys a glimpse of what your company is all about. Slogans or catch phrases that touch upon your company branding will undoubtedly make your signature memorable. Think of your e-mail signature as your virtual business card.

· Include a link to recent articles that you’ve written or news coverage about your organization. Keep it simple.

· Don’t include a signature in every e-mail reply in a chain of messages. . . .

While attempting to include the most relevant and useful information, try to keep your signature to eight lines or less. If it’s too verbose, e-mail readers will avoid it. E-mail signatures are a great way to take advantage of subtle, free marketing opportunities.

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