Signatures blocks are useful for providing important contact information for the people you communicate with on the Internet. And they can also be effective ways of marketing. Use them wisely.
· Provide your email address. Don't assume that just because your email address can be found in the header of the message, it will be found.
· Provide your Web address in link form. This makes it effortless for your correspondents to connect directly to your site.
· Provide a mailing address and appropriate phone numbers for alternative forms of communication.
· Provide a brief marketing message. Set up your signature so that it conveys a glimpse of what your company is all about. Slogans or catch phrases that touch upon your company branding will undoubtedly make your signature memorable. Think of your e-mail signature as your virtual business card.
· Include a link to recent articles that you’ve written or news coverage about your organization. Keep it simple.
· Don’t include a signature in every e-mail reply in a chain of messages. . . .
While attempting to include the most relevant and useful information, try to keep your signature to eight lines or less. If it’s too verbose, e-mail readers will avoid it. E-mail signatures are a great way to take advantage of subtle, free marketing opportunities.
Friday, October 13, 2006