Friday, January 12, 2007

Manage Your Reputation

Reputation management must be part of your company’s comprehensive business strategy. It should be planned, managed and measure regularly. Researchers conclude that the beliefs of that company’s constituents, including internal and external, is measurable and should be assessed frequently. Here are some things to consider:

Integrating institutional brand strategies will favorably influence reputation and is required to achieve the desired results with key stakeholders. Trust and other value-based characteristics are also measurable items.

The ability to cast the brand relationships in terms of metaphors, anecdotes and your company’s story all become the basis for creating the language your stakeholders use in defining their relationships with your brand.

Maintain a focus on reputation to uphold a positive relationship among all investors, analysts, customers, employees and the community at large.

Translate your achievements into language stakeholders will respond to positively. In doing so, you can build a trophy case of awards and accolades that demonstrate third-party validation of your company’s reputation.

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