To recap on why we encourage every firm, no matter how big or small, to have a written media policy, is because law firms and their attorneys can and should control all messages provided to the media. Several reasons include managing your messages, ethics and, in the cases of trial publicity, to protect the clients’ best interests.
The following media policy tips are issues that your firm’s media policy should address:
- How you handle calls about specific firm clients and/or cases
- How you handle calls for third-party commentary on specific cases or legal issues
- Crisis communications procedures
- The ethics of dealing with the media
For more tips and advice from the Everyday Public Relations for Lawyers guide, stay tuned!