Monday, February 11, 2008

Everyday PR for Lawyers - Chapter 3 Tip - Part 1

I encourage every firm, no matter how big or small, to have a written media policy. Simply put, law firms and their attorneys can and should control all messages pro­vided to the media for reasons of message management, ethics and, in the cases of trial publicity, to protect the clients’ best interests.

Your firm’s media policy should address: part 1
• Who may speak with the media on the firm’s behalf
• The procedures that members of your firm must follow when the media calls
• Record-keeping procedures for media calls and interviews

1 comments :

Katie Noonan said...

I really like the frequent PR tips from Gina's book! The blog looks great everyone, I enjoy reading it. Hope all is well at Furia Rubel :)

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