Monday, February 25, 2008

Media Relations Campaign Vs. Paid Advertisement - Tip

With a media relations campaign, you don’t control the final message the way you do with a paid advertisement.

In order to maximize the value of your media relationships, take heed of the following tips:

  • Determine your primary geographic market
  • Create your general media list
  • Double-check your contact file

For more information and tips from Everyday Public Relations for Lawyers, stay tuned!


Search The PR Lawyer

Furia Rubel on Facebook

Blog Archive

About Us Team Services Experience News Events Media Clips PR Successes Articles Marketing Portfolio Resources Books Contact Us Blog