Monday, March 17, 2008

Everyday PR for Lawyers - Chapter 4 Tip - Part 2

Chapter 4:

Tip Two:
Here are some quick tips for crafting copy that is clear and concise:

  • Define legal and technical jargon in easy-to-understand language
  • Your readers would rather read a short, to-the-point piece than a long, drawn-out piece
  • Paragraph length is among the most important, if your paragraphs are too thick, the information looks slow and uninviting

Stay tuned for more tips!


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