Monday, August 18, 2008

The Press Release- Tips from Everyday Public Relations for Lawyers

Today's blog is about the almighty Press Release. Some tips from Chapter 8 from Everday Public Relations for Lawyers are below:

Tip One:
A press release is a crucial public relations tool that can be used in a variety of ways. You may read countless articles and online commentaries that say the press release is dead, but that’s a bunch of malarkey.

Tip Two:
Some great ways to use a press release besides sending it to the media include:
• Send it to current and prospective clients, vendors, referral sources, family and friends as “Firm News.”
• Include it on your firm Web site.
• Send it to all of your firm’s employees via e-mail and encourage them to pass the news along to their contacts.

For more important tips on press releases and their uses, read Chapter 8 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, please click here.


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