Thursday, July 08, 2010

Tips for E-Newsletters

Written by Laura Powers and Katie Noonan

As we’re putting the finishing touches on the Furia Rubel E-newsletter this month, we want to share a few tips with our readers:

Keep it Short and Sweet. E-newsletters are a fairly quick read for most people. Because they’ll most likely skim long articles, you can make your newsletter stand out by keeping the content as short and concise as possible.

Make a Checklist. Make a checklist that shows your reader a step-by-step process. This will cut down on the length of sentences.

Ask for Feedback. Ask for feedback about your newsletter. Readers may ask you to add more to one area and delete from another. They may also offer tips on the content and its relevance. All of this feedback will help to improve your newsletter and prevent people from deleting it without reading or unsubscribing.

Do Your Homework. Subscribe to other e-newsletters for ideas. Set up another e-mail address and subscribe to various newsletters. This is a great way to objectively view newsletter content to see what works and what doesn’t.

Be creative. Add color, add your logo, add a few small photos, brand your newsletter. Do something creative to make your newsletter pleasing to the eye. People will be a lot more inclined to read it all the way through.

Include a takeaway. E-Newletters should include company news- not be consumed by it. While you want to share exciting news about the company with your readers, it’s nice to include something for them as well. If your company specializes in finance or investments, include a helpful tip on managing 401Ks.

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