Friday, March 11, 2011

The Case For Generating Relevant Website Content

Posted by Laura Powers

In February, Google updated their algorithms under the auspices of improving search engine results for users. In part, the updates work toward providing us with Google results that list high-quality websites. One definition of a low-quality website is a site that exists simply to assist with search engine optimization of other sites. These types of low-quality sites are often referred to as content farms.

A good post from SearchEngineWatch.com explains, "What does Google consider high-quality? Original content and information: research, in-depth reports, and thoughtful analysis." There are many search engine optimization services available to businesses that will employ the use of generic keyword-heavy, link-laden articles distributed across multiple low-quality websites. Links from other websites help Google calculate the credibility of a site and these generic articles link back to a specific site with the goal of improving its rankings. Google is now analyzing these types of content farm tactics with more scrutiny.

With authentic articles, original content and relevant news and events, your site's content will be credible and valuable to the user looking for your product or service. As a marketing and public relations agency, Furia Rubel has recognized this – and now Google is going further to helping support these efforts. The new Google changes have stirred up a lot of discussion in the search engine optimization industry. In my opinion, the algorithmic changes are an advancement in supporting companies who work hard to provide quality content online to their audiences.

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