Wednesday, August 03, 2011

Integrated Marketing For Law Firms - Free Webinar On Aug. 4, 2011

Posted by Gina Rubel

Join me tomorrow, August 4, 2011, at 1 p.m. EST for a free Avvo webinar titled Integrated Marketing for Law Firms.

Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of a blog, email newsletters, online profiles and public relations campaigns. But not many lawyers know where to start and how to strategically piece together each marketing initiative so that they support the brand, key messages and ultimately bring in more business. I will discuss how you can put together an effective integrated marketing plan and best practices for ensuring its implementation is a success.

Lawyers who participate in this webinar will learn about: brand identity and message creation; developing a marketing plan to reaching a target audience; and how to integrate each marketing initiative to ultimately bring in more business.

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