Friday, August 19, 2011

Scarlet Denial In Louboutin Trademark Case Against Yves Saint Laurent



Photo Courtesy of Kristopher Dukes
What a bummer for Christian Louboutin - they were denied a preliminary injunction to keep Yves Saint Laurent from marketing red-soled shoes. The court reasoned that color can sometimes be protectable as a trademark where the color identifies and distinguishes a particular brand and thus has acquired a seocondary meeing in the minds of cunsumers but NOT when that color is function nor when it hinders competition.


What is also interesting that this will directly affect the branding of Christian Louboutin shoes which in turn, has a will have a huge impact on their marketing, public relations and possibly pricing.


Here are some links to relevant articles:


-Bloomberg


-The Legal Intelligencer


No matter the final outcome, as this is only a denial of a preliminary injunction, I still want a pair of Christian Louboutins!

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