Friday, April 27, 2012

LinkedIn to Launch Company Page Targeted Updates & Follower Statistics


By Leah Ludwig

You learn something new every day, right? Well, this is what I learned today:

Back in February, LinkedIn created a LinkedIn button that businesses can embed on their websites to make it easier for users to follow their companies – as seen on the Furia Rubel website homepage (I knew this part already, by the way).

Now, according to Mark Walsh and MediaPost.com, the professional networking site is offering a service that allows businesses to tailor content sent to followers according to industry, seniority, job function, company size, non-company employees and geography. Companies will also have direct access to an analytics dashboard showing follower engagement metrics such as likes, shares, comments, and the proportion of those interacting with targeted content – along with providing followers’ demographic data.

These new LinkedIn amenities are currently being rolled out with companies like AT&T, Dell and Microsoft. In the coming months, the more than 2 million companies in the LinkedIn network should have complete access.

So, what’s the catch? Or at least that’s what I thought. What’s the cost of these new service offerings? The good news is that they are free to members with a LinkedIn company page. Walsh, and the rest of us at Furia Rubel, acquiesce in the notion that this is clearly LinkedIn’s attempt at competing with Facebook and Twitter as a social media marketing platform for businesses.

So, that’s what I learned today. Stay tuned for our next blog post alerting you when these services have been launched and are available to the public.

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