tag:blogger.com,1999:blog-5673567.post3458491047394280401..comments2023-10-07T03:21:43.613-05:00Comments on The PR Lawyer: Getting Back to Basics When Writing PR Plansthe pr lawyerhttp://www.blogger.com/profile/17864806215335800008noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5673567.post-10642138191292270452009-01-29T18:18:00.000-05:002009-01-29T18:18:00.000-05:00With respect, this is a good start, but I believe ...With respect, this is a good start, but I believe this approach is missing two critical factors: What are our success measures and in what timeframe will we achieve them? <BR/><BR/>So I believe you'd need to add something like: Use social media to drive a 7% increase in website visits by (Market segment A) by December. <BR/><BR/>Ken Jacobs<BR/>Jacobs Communications Consulting<BR/>ken@jacobscomm.com<BR/>www.twitter.com/kenwork57Anonymousnoreply@blogger.com