tag:blogger.com,1999:blog-5673567.post6507886172695426318..comments2023-10-07T03:21:43.613-05:00Comments on The PR Lawyer: Don't Start Digging Graves for Yellow Pages Just Yetthe pr lawyerhttp://www.blogger.com/profile/17864806215335800008noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5673567.post-11466188194983128902008-03-20T21:30:00.000-05:002008-03-20T21:30:00.000-05:00Seems to be a lively topic. One of the more point...Seems to be a lively topic. One of the more pointed arguments against the yellow page directories is a blog called yellow page the dinosaur. Can't get more direct than that.<BR/><BR/>http://www.blog.yellowdinosaur.netAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5673567.post-35570186738977869282008-03-19T08:56:00.000-05:002008-03-19T08:56:00.000-05:00What you are describing is the financial managemen...What you are describing is the financial management of businesses who’s products are in a mature phase of their product life cycle. Let’s talk about consumer behavior with regard to Yellow pages and the broader category of Local Search.<BR/><BR/>Are consumers changing how they find information about local businesses and services? You bet they are. This change is, however, not an overnight change. It is gradual and will occur at a different pace for different demographic and geographic groups. For example the shift to online local searches in rural markets will be slower than in urban markets. Perhaps because of broad band penetration but also because the rural markets tend to hang on to community type values more stringently than in more densely populated markets.<BR/><BR/>So, if you are planning for ways that your customer can find you, you may not want to be out of the printed yellow pages for some time to come. You may just want to reduce the size of your ad and invested the saving in some online search which will give you broader market coverage.<BR/><BR/>The bottom line is that you need to understand the behavior of your target market and make sure you are planning to be the local search vehicles where they will expect to find you. Oh that’s a novel concept, finding out what your target expect for your business. Well not really but perhaps an often forgotten or disregarded concept.<BR/><BR/>by James Edward Hicks III<BR/><BR/>jehicksiii@yahoo.comJehicksiiihttps://www.blogger.com/profile/13427273432636890248noreply@blogger.com