The PR Lawyer

Lights out in Vegas

2008-07-23T10:17:00.001-05:00

Monday night, at 9:30 pm, all of the lights at Mandalay Bay Resort & Casino in Las Vegas went out for one minute. So, who was responsible for this monumental black out? No, it’s not George Clooney or Brad Pitt from Oceans 11.

Instead, Monday night’s black out was inspired by Absolut’s “Global Cooling” campaign. The campaign aims to “draw attention to the effects of global warming” and was initially launched in January. The campaign is supported by the AOR Public Relations Agency, Ketchum.

“Absolut is encouraging consumers and bar/nightclub owners to save energy,” Sarah Bessette, PR manager for Absolut Spirits. We found this “lights out” PR strategy rather bold and thought we would share. To read more about this PR campaign read Absolut puts out lights for environment from PR Week by Nicole Zerillo.

How to reach your target audiences through special events- Part 1-Tips from Everyday Public Relations for Lawyers

2008-07-21T14:06:00.001-05:00

Here are a few tips on how to reach your target audiences through special events. Please see some of our tips and tactics below.

Tip One:

Celebrate a holiday or anniversary.
Conduct a poll or survey.
Create a contest.

Tip Two:

In the current day and age, community relations are of growing importance to law firms. Because society expects corporations to be socially responsible, becoming active in the community is to everyone’s advantage.
Community relations activities can include exhibitions, celebrations, ceremonies, speeches, sponsorship of nonprofit organizations, pro bono work, official representation at functions and participation in community activities.

For more important tips on using PR to reach your target audiences through special events, read Chapter 6 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.

The Average American – Knowing Your Audience

2008-07-17T15:40:00.001-05:00

Pitching news to the average American in an engaging way is a skill that all PR specialists have been perfecting for years. The underlying question that begs to be asked is; do we really know who the average American is? An article from the Los Angeles Times titled “In Search of the Average American” by Breanna Maloney explores this question and offers us a few new and entertaining statistics on the average American.

Did you know…

The average American can name all Three Stooges but not all three branches of the federal government.
The average American lives within three miles of a McDonalds
The average American believes nature is sacred or spiritual but spends 95% of his time indoors.
Sixty percent of Americans eat peanut butter at least once a week, and the average American eats three pounds of it a year.

These indiscriminate statistics, among others, were all compiled by author Kevin O’Keefe in his most recent book The Average American: The Extraordinary Search for the Nation’s Most Ordinary Citizen. For his research, O’Keefe criss-crossed the country for more than two years and knocked down “many of the myths about Americans.”

For example, “We have this image that the average American is lacking in smarts,” O’Keefe says, “but in this country, the average IQ scores have increased three points per decade since nationwide IQ testing began in the 1920s.” Additionally, he disproves the age old assumption of the average American as someone who lives on a farm in Middle America. “The last time that most Americans lived in rural areas was about 100 years ago. Most average Americans live in metropolitan areas,” says O’Keefe.

Kevin O’Keefe initially held high-profile jobs in the sports and entertainment industries, designing countless national marketing and public relations campaigns to reach the average American. More of O’Keefe’s notable research and findings are in the article, In search of the average American.

We found O’Keefe’s research on the average American interesting as it is so very important for all firms and businesses to target and intimately know their audiences.

Twitter for fun & Customers' attention

2008-07-16T09:55:00.002-05:00

Everyday, more and more discussions about the power and impact of new social media outlets are penetrating PR publications. Alexandra Bruell, writer from PR Week, recently recounted the story of Lane Bryant. Lane Bryant is a plus-sized clothing retailer who utilizes popular social outlets such as Twitter, to build brand recognition.

To engage consumers, Lane Bryant created a wardrobe giveaway contest in which the winner won a trip to London with tickets to the premiere of the movie Mamma Mia! Kristyn Wilson, the media relations manager of Lane Bryant’s PR team (MediaSource) felt “that the media doesn't cover who won contests, unless you won the power ball, it was not a story angle.”

To overcome that obstacle, the contest winner used Twitter to “tweet” her journey overseas and build interest in the movie and clothing brand. Amy Vogt, VP of marketing, PR and Communications for Lane Bryant said, “This is the first time it was used purely for fun…We believe this is the first time Twitter was used in this fashion and our feedback has been nothing but positive.”

Lane Bryant and the PR team both agree “now that we have our customer’s attention, we want to keep their attention.” For more on developing media strategies and online networks through new social outlets, read Alexandra Bruell’s article Lane Bryant builds online strategy with Twitter, MySpace.

Tune-in to Neen James on WOGL 98.1 on Sunday, July 20 at 6am

2008-07-15T14:23:00.001-05:00

We are excited to announce that one of our clients, Neen James, will be featured on 98.1 WOGL, The Philadelphia Agenda with Brad Segall this Sunday, July 20 between 6am – 7am!

During the show Neen will provide a variety of productivity tips including how to be productive in a recession, in the summer and even at the airport! In addition, Neen will be sharing inside productivity secrets from her latest book, Secrets of Super Productivity.

We hope you can join us and tune-in for this wonderful show. If you happen to miss the show, check www.neenjames.com for an audio file of her interview.

Speak Up and Be Heard- Tips from Everyday Public Relations for Lawyers

2008-07-14T10:47:00.004-05:00

Here are a few tips on speaking up and being heard. Please see some of our tips and tactics below.

In addition to getting published to establish credibility and generate awareness, you can feed your interests while generating potential business by speaking at business forums, industry conferences, bar association meetings, seminars, universities and continuing legal- education programs.

When you speak on a topic of interest, you are positioned as an expert in your field and can demonstrate rather than “sell” your knowledge, just like writing articles.

Often attorneys are just as stumped for a speaking topic as they are for an article subject. If that is the case, Take what you’ve written about and use those same topics to create something valuable to say. For every article you write, you can create a topic to speak about and vice versa.

For more important tips on using PR by speaking up and being heard, read Chapter 5 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.

Come to PR For Lawyers on July 24 - Philadelphia

2008-07-14T09:47:00.001-05:00

Come to PR For Lawyers on July 24 - Philadelphia

Today is my first day back to the office after a 10-day vacation. It was so nice to spend time with my family. It’s amazing how quickly we get back into the groove of work. So with that, I want to invite any of you who may be in the Philadelphia area on July 24, 2008 to join me at The Philadelphia Bar Association on July 24, 2007 at 12:00 noon for my presentation: EVERYDAY PUBLIC RELATIONS FOR LAWYERS: THE NO NONSENSE STRATEGIC APPROACH TO GETTING NOTICED.

The details follow below.

Location: Philadelphia Bar Association, 11th Floor Conference Center, 1101 Market Street, Philadelphia, PA.

Speaker: Gina F. Rubel is an attorney and legal-industry communicator who speaks nationally on topics of marketing, public relations, ethics and business development. In her presentation, Everyday Public Relations for Lawyers: The No Nonsense Strategic Approach to Getting Noticed, Gina reveals the secrets to law firm communications success

Gina’s program will inspire, challenge and energize attendees. Her interactive and lively approach keeps attendees wanting more.

Based on her latest book, Everyday Public Relations for Lawyers, Gina explains why in today’s competitive marketplace, attorneys can no longer afford to ignore the power of public relations. This straightforward and thorough presentation covers everything that seasoned and new lawyers alike need to know about promoting themselves, their law firms and their practices.

Rubel provides hands-on advice on all aspects of public relations, from the do’s and don’ts of media relations to controlling your message to harnessing the power of the Internet.

To Register: go to www.philadelphiabar.org or print this page, complete the form items below and return it with payment to:

Solo and Small Firm/Marketing/Bar-News Media – July 24, 2008 – Luncheon Program
Philadelphia Bar Association, 1101 Market Street, Philadelphia, PA 19107-2911

The cost of lunch is $7.50 per person and will only be prepared for those that have made reservations and paid in advance either via check or credit card. Checks should be made payable to the Philadelphia Bar Association. To secure your reservation, please complete the from below, including credit card information, unless a check has been included. All reservations that are not canceled 24 hours prior to the event will be subject to a cancellation fee of $7.50. To cancel, please contact Dawn Burger at 215-238-6367 or dburger@philabar.org.

____Yes, I will attend and buy lunch.
____Yes, I will attend but bring my own lunch.

Name:
Firm/Company:
Address:
Phone:
Fax:
Email:
Credit Card #:
Expiration Date:

Signature:

Please check one:
____Amex
____Visa
____MasterCard

New Rules for Experienced Pros

2008-07-09T15:59:00.001-05:00

In the Career Development section of The Strategist spring 2008 issue, Robert L. Dilenschneider discusses the importance of experience in the realm of PR, stating that there is “no substitute for invaluable experience.” Dilenschneider is the founder and principal of the Dilenschneider Group, Public Relations firm where the average employee is older than 50.

Nevertheless, Dilenschneider acknowledges the ever-changing career climate and divulges new “power rules” for aged PR Pros. Dilenschneider says, “technology is an area that young people take to naturally and an older professional would do well to sharpen his or her skills.” He recommends professionals should comprehensively understand how to use search engines, blogs, iPod downloads or mass Internet postings.

On the other hand, Dilenschneider recognizes the downside of the recent high-tech revolution, sighting too many people with “minimal writing skills” who “do not take the time to think logically and critically.” Therefore, it is crucial to “connect directly with people” and to have the ability to “fashion information into a compelling story or argument.”

Mr. Dilenschneider has authored eight books, the most recent being 50 Plus!-Critical Career Decisions for the Rest of Your Life. Additional tips from his book can be found in Robert L. Dilenschneider’s article The New Power Rules PR Pros Should Know About.

Best-Selling Author of "Book Yourself Solid" to Host Workshops in Philadelphia in July

2008-07-09T14:26:00.000-05:00

Do you know Michael Port? He is a Doylestown resident and is also a mega-bestselling author. He's written Book Yourself Solid and Beyond Booked Solid. These two books serve as valuable resources to our business. We've gotten to know Michael over the past year and, not only is he a marketing and business growth guru, but he's an extraordinary guy with the highest levels of integrity.

We recommend you read his books and he also has two upcoming workshops, Book Yourself Solid (July 22-23) and Beyond Booked Solid (July 25-26) both happening at the Radisson Plaza-Warwick Hotel in Philadelphia. To learn more about his workshops in Philly click here.

Michael is offering these workshops at 60% off the regular tuition. So, you can go to his two-day workshop for only $499 instead of the regular $1199. To learn more about the workshop discount and his upcoming events, click here.

You can also learn more about him by visiting his main Web site. If you have any questions, you can email him directly at questions@michaelport.com.

Social Media Implications for PR

2008-07-07T14:51:00.001-05:00

At a recent PRSA Digital Impact Conference, New York Times columnist David Carr spoke about the implications that social media tools hold for journalism and public relations. In his conclusion, Carr offered PR professionals a few helpful tips to use when working with journalists.

1. Don’t ask “Did you get my e-mail?” “Don’t have your junior deputy call and ask if I got your e-mail as another way to make contact,” Carr said. “Yes — these are all very reliable technologies — I did.” If he didn’t respond, he simply isn’t interested in the story.

2. Don’t send blast e-mails. A single personalized e-mail will be far more effective than hundreds of generic messages, Carr said, especially since it takes minimal effort to rework an individualized release for print. “We’re not lazy so much as incredibly busy,” he said. “If someone gift wraps something and hands it to you — ‘This is only for you’ — chances are you’re going to take it.”

3. Only pitch legitimate news. When telling your boss that the information they want you to pitch is not newsworthy, they may reason that making the phone call can’t hurt. “Yes, it can,” Carr said. “I’m going to think you’re a twit.” PR professionals need to educate those they work for about what should be pitched to reporters. “Don’t try to manage me,” he said. “Manage them.”

For the past 25 years, Carr has been writing about media as it intersects with business, culture and government. We found this information priceless and thought we should share it.

Are you managing your online firm reputation?

2008-07-03T12:06:00.002-05:00

My colleague Rich Klein of Beckerman Public Relations (Hoboken, NJ) wrote an insightful article about the online reputation of law firms in the June 2008 issue of Strategies, The Journal of Legal Marketing. One good point he makes is that some attacks on a law firm's reputation online might end up offline, in print newspapers and on television and radio. Managing your online reputation is critical in the Web 2.0 world.

PR Spamming- what not to do.

2008-07-03T11:04:00.001-05:00

PR Week’s article titled PR Spamming Doesn’t Create Results by Melisa LaBancz-Bleasdale, in the May 2008 issue, reminds readers about the importance of increasing media coverage through targeted pitching. The article demonstrates that sending a mass media message, known as “spam”, is an ineffective way to reach your audience. “Spamming” is often defined as an e-mail or press release that gets distributed to whole media lists which are outdated or lack the knowledge about fundamental interests.

Most importantly, spamming rarely results in coverage of any kind, decreasing the chance to showcase your clients’ news. PR professionals who spam do not produce results or uphold their integrity. LaBancz-Bleasdale asks the readers to put themselves in our client’s shoes and decide, ‘Would the CEO of a Fortune 100 company send 300 indiscriminate invites for taquitos and martinis?’

Melisa also included additional tips in order for successful pitching, including:

Personalize your pitches.
Understand the company/product/issues you are pitching, because you only get one chance to capture the writer’s attention.
Always follow through.

For further guidance and insight on how to avoid spamming and produce more front page results, read the full article PR Spamming Doesn’t Create Results.

Reports of Dead Newspapers - Are They Exaggerated?

2008-07-02T14:36:00.001-05:00

Randy Siegel, the President of Parade Publications, recently wrote an article in Advertising Age regarding the decline of newspapers. Major-market-newspaper circulation has declined 15% since 1997 and TV and consumer magazines have lost circulation as well. However, he demonstrates a unique point of view in that he thinks optimistically and believes in the reinvention of newspapers.

Within his report, he suggests that newspapers learn from MySpace and Facebook and create social net-working sites. This could “engage their different audiences around consumer interests.” Additionally, newspapers could start “charging for the newsroom content that portals and online aggregators pilfer and profit from.” Lastly, Siegel feels that newspapers could benefit from hiring “more-provocative and diverse voices, including high-school and college students, who can help create compelling content for their respective communities.”

Therefore, Siegel urges newspapers to “rethink their strategies and reengineer their organizations.” Then, newspapers could have the ability to prove, once and for all, that reports of dead or dying newspapers are greatly exaggerated.

For more on Randy Siegel’s evaluation of newspapers, read the full article “Parade President: Reports of death of papers have been greatly exaggerated.”

Great Sales, Marketing and PR Tips on Donny Deutsch

2008-07-02T13:52:00.001-05:00

My good friend, Michael Port, author of Book Yourself Solid and Beyond Booked Solid, appeared on CNBC’s The Big Idea with Donny Deutsch last night. The show was titled, “Ultimate Playbook: The New Art of Selling.” The program was full of great energy and very well done.

Here’s the lineup – and I must say – any and all of these guests would make great keynote speakers for law firm and corporate events! To view what all the guests had to say about the bottom line, click here.

Lisa Robertson - Host, QVC
Lisa Robertson has sold millions of dollars worth of merchandise as one of the all-star hosts of QVC with her own show, "PM Style."

Joe Maloof - Palms Casino, Sacramento Kings
Joe Maloof is the eldest son in a family business that owns everything from the Palms Casino in Las Vegas to the Sacramento Kings.. And his family built this empire by knowing the fundamentals of selling.

Donna Flagg - President, The Krysalis Group
Donna Flagg has spent more than 15 years in sales and trains people gain inner-confidence to sell themselves.

Kendra Scott - Founder, Kendra Scott Jewelry
Kendra Scott had no experience in sales until she put herself to the test and discovered a talent for selling millions with her jewelry line, Kendra Scott Jewelry

Michael Port - Author, The Contrarian Effect and Beyond Booked Solid
Michael Port has coached more than 20-thousand business owners in the art of selling and is the best-selling author of "The Contrarian Effect: Why it Pays to take Typical Sales Advice and do the Opposite."

Guy Kawasaki - Garage Technology Ventures
Guy Kawasaki is the managing director of Garage Technology Ventures, and the ultimate decision maker for new business owners trying to make the sale of a lifetime.

Dave Lakhani - Author, The Art of Getting What You Want
Dave Lakhani is a master of persuasion... His latest book is called "Persuasion: The Art of Getting What You Want."

Janine Driver - Body Language Expert
The woman who knows the code of body language better than anyone is Janine Driver, the human lie-detector who's spent more than a decade with the Department of Justice, and trained more than 30-thousand police officers in how to LISTEN... with their EYES.

The Why and How of Google Alerts

2008-06-20T13:32:00.000-05:00

It is just about every day that I tell an attorney that he or she should track what’s being said on the Internet with regard to him/herself, their law firm, their main clients, their competition, etc. It’s really easy, I tell them. Just set up a Google Alert. And then I get the blank stare. So today, I sent a client a link to an excellent article by Adam McFarland on Pandia called Using Google Alerts for Intelligence Gathering. It’s easy to read, easy to follow, and provides the why and how for setting up Google Alerts.

Media Relations on Novocaine

2008-06-18T18:58:00.001-05:00

Okay – so, have you ever tried to conduct a media interview after being injected with Novocaine? I would definitely say that this is something to avoid in public relations! I had a few old mercury fillings removed today and I have to tell you, if I never have Novocaine again, that is fine with me.

Here are just some of the adverse reactions listed on Drugs.com almost all of which I experienced: hypersensitivity, idiosyncrasy, diminished tolerance, nervousness, nausea, dizziness, blurred vision, headaches, tremors, and bradycardia … all this just to avoid pain. Who are they kidding?

So, I’m sitting here five hours later wondering to myself, “What did I say on that interview earlier today.” My media relations advice is: don’t ever talk to anyone after having Novocaine. Go home. Shut your door. And go to bed!

Buona notte.

Online Gaming Increases Brand Awareness

2008-06-16T11:24:00.003-05:00

Online Gaming, the topic of PR Week’s May 12, 2008 Inside Information section was entirely foreign to me. The article eludes that PR professionals are using online gaming to achieve their dreams of “captivating consumers with brand messages for hours.”

According to Joe Kessler, partner at SS&K, “success is derived from consumer insight, between the nature of the game and the brand supporting it. It’s never a good idea to do a game just to do one.” The article also states that “online games can increase traffic to company Web sites, and draw attention to other content.”

One example of online gaming that struck me as useful was MSNBC.com’s NewsBreaker Challenge. The challenge was launched April 14 and ended May 9, 2008. MSNBC.com incorporated a “falling brick” game with featured headlines reporting on varying news from “Britney Spears to the 2008 Presidential election.” The individual players with the highest scores were eligible to win an Xbox 360. Furthermore, at the end of the contest, the media agency with the top average score won a one-day MSNBC.com homepage takeover for a national charity of its choice.

Games are typically separated from work, and therefore this approach to PR is refreshing. For more on companies that are using online games or to read “Online Gaming Increases Pitch Time, Brand Awareness” by Nicole Zerillo, click here.

Tim Russert Dies - What a Huge Loss

2008-06-13T16:29:00.003-05:00

I can't believe Tim Russert died today. I don't want to believe it. He has graced our living rooms with stalwart, balanced, and pointed discussions for years. He came to Philadelphia in November to serve as the keynote speaker for the national PRSA conference. He was amazing, approachable and pointed. What a shame.

Russert dies after collapsing in NBC News' Washington bureau
msnbc.com WashingtonPost.com NYTimes.com
Tim Russert, 58, was recording voiceovers for Sunday's "Meet the Press" program when he suffered a heart attack. Howard Kurtz: The Democratic operative turned NBC commentator revolutionized Sunday morning television and infused journalism with his passion for politics. Tom Brokaw tells viewers: "This news division will not be the same without his strong, clear voice."

Health Care Coverage in the Media

2008-06-13T10:53:00.001-05:00

The Iraq War and the U.S. Economy are undisputedly two of the most prominent issues of 2008. Amidst all other issues in our society, health care ranks third according to ABC News Senior National Security Correspondent Jonathan Karl. Karl recently spoke at the PRSA Health Academy in Chicago and the PR Tactics periodical covered his research regarding PR practices surrounding health care coverage.

Besides the fact that, “people are clearly fed up with the system,” Karl noted that, “health care is by far the issue that people are most self-centered about. They want to know, ‘What’s going to serve my best interests?’” Nonetheless, PR professionals are challenged by the “dry, academic nature” and lack of “visual impact” health care proposals offer.

Therefore, Karl emphasizes the importance of getting away “from the abstract policy papers” and instead illustrating “a case study with real people, including how it actually affects somebody who’s got a health care issue.” Although Karl warns his audience that often reporters can make mistakes.

“Too many reporters don’t do their homework. Most reporters are generalists, so they often know nothing about a story subject until they cover it.” Therefore, Karl advises PR professionals to double check that the reporter understands the health care story before assembling a package for the reporter.

In the end, Karl reminds us to not get angry but instead be gentle with reporters to maintain a strong relationship. Karl’s speech offers valuable counsel to PR professionals on topics of dealing with the media and health care issues that we thought we would share.

The Believe in the Cure Cycling Tour Comes to Philly

2008-06-13T10:35:00.001-05:00

John Ellis and Jamaal Warren, two 17-year-olds from Pensacola, Fla., have set out on a 1,100 mile journey riding their bicycles from Pensacola to Philadelphia to help raise awareness of hepatitis B. John was diagnosed with hepatitis B in 2006. Instead of being discouraged by this devastating medical diagnosis, John turned the news into an opportunity to raise awareness about the virus. With a passion for cycling and a desire to help raise funds to find a cure for the disease, John contacted the Hepatitis B Foundation with an idea to organize an East Coast bicycle ride, the Believe in the Cure Cycling Tour. Jamaal, John’s best friend and several family members are joining John on his trek to Philadelphia.

John and Jamaal’s journey began on June 2 at John’s high school in Pensacola and will end in Philadelphia on Monday, June 23 – John’s 18th birthday! On Monday morning, area cyclists and supporters are welcome to join John and Jamaal at the Philadelphia Marriott West in West Conshohocken at 8:30AM to cycle the last leg of the boys’ journey. They will ride 10 miles from Conshohocken to Kelly Drive where Foundation members, Philadelphia dignitaries, John and Jamaal’s family and friends and local supporters will welcome John and Jamaal to Philadelphia. Follow John and Jamaal as they ride up the Atlantic Coast by visiting the Believe in the Cure Cycling Tour blog or to learn about donating to John’s cause, visit www.hepb.org.

If you have any questions about joining John and Jamaal on the last leg of their journey, their journey and John’s story or would like to support the Foundation’s cause – please feel free to reach out to the Hepatitis B Foundation at 215-489-4900 or go to www.hepb.org.

PR Professionals benefit from having MBAs

2008-06-10T10:12:00.002-05:00

In this week’s issue of PR Week under The Agency Business section, I stumbled upon an article exploring the benefits of PR pros having MBAs, especially in today’s struggling economy. “PR pros with MBAs are better positioned to make a compelling case for preserving the marketing budget during lean times.”

According to Lori Teranishi, who has earned her MBA and is the CEO of Van Prooyen Greenfield, C-Suite Executives see potential in business degree-holding professionals to be “able to advise on strategy from a business perspective” and to have important “quantitative skills.” For example, Lisa Novak, SVP at Ruder Finn West, recently earned an MBA by attending evening courses and says the most valuable skill she gained was “the ability to demonstrate to a CEO how a campaign will affect the bottom line and measure the ROI for PR Programs.”

Geoff Mordock, VP at Fleishman-Hillard, agrees that “since obtaining his MBA his counsel to clients has become more strategic” and takes “a more holistic approach.” He adds that he finds he’ll “interface with the CFO and general counsel more often than marketing.”

Finally, Kristen Osolind, CEO of Re: Invention Marketing, admits she, “gives preference to candidates with MBAs because of the analytical tools learned and networking connections from MBA programs.”

As a near-college graduate without intention to acquire a MBA, I found this report valuable and noteworthy. Click here to read the entire article.

PRSA Chair and CEO Jeffrey Julin Issues Video Response to CBS News Commentary

2008-06-09T17:45:00.000-05:00

PRSA Chair & CEO Jeffrey Julin has issued a video response to CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the public relations profession. Julin refutes Cohen's irresponsible condemnations through positive affirmation of the industry, and reinforces the fundamental role of the PRSA Code of Ethics as a guide for public relations professionals. The video, which also has been posted on the PRSA YouTube channel, follows a written response to CBS submitted by Julin on behalf of PRSA and its Board of Directors.

Feldman Shepherd's Mark Tanner on Inside Edition

2008-06-06T05:09:00.003-05:00

Feldman Shepherd's Mark Tanner of Philadelphia pushes for justice on Inside Edition. Three years ago, Dean O'Halloran was driving a rental truck, making deliveries, near Scranton, Pennsylvania. He crossed into the opposite lane and crashed head-on into Diane Glynn, killing her instantly. He was drunk and never charged because his step-father is a State Trooper. This is a must-read story.

Believe in the Cure Cycling Tour - 17-Year-Old Wisdom

2008-06-03T08:36:00.004-05:00

Yesterday marked the kick-off of an 1,100 mile bike trek for 17-year-old John Ellis and his best friend, Jamaal. They are riding their bikes from Pensacola, Florida to Philadelphia to raise awareness for the Hepatitis B Foundation. John will be blogging along the way at http://believeinthecurecyclingtour.blogspot.com/. Please check it out and cheer him and Jamaal on.

John posted his first day's blog recap at http://believeinthecurecyclingtour.blogspot.com/2008/06/day-01-closer-to-clouds.html.

His words are truly inspirational!

Please spread the word and share this great story. And if you're in the Philadelphia area on June 23rd, join us at 10 AM at Lloyd Hall on Kelly Drive (Boat House Row). We want to show John and Jamaal how our City of Brotherly Love comes out and support those who care to make a difference.

Philadelphia Radio Ratings Are In!

2008-05-29T09:11:00.003-05:00

Philadelphia's radio station ratings are just in. WBEB 101.1-FM was the top rated radio station in Philadelphia in April with an 8.0 rating for listeners six-years and older. WDAS, WOGL and KYW were close runners up. See how your favorite radio station ranked and follow news on Philadelphia's TV and radio industry by visiting Laura Nachman’s blog.