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Susan Ward, director of marketing and communications at Carlin & Ward, wrote a great article on linking blogs for the New Jersey Law Journal. The article, Top Blogs Hit All the Right Links, is posted on Law.com.
Some bullet points from the article:
While it takes time to build a cache of relevant posts, blog placement can be achieved through relevant content, and inbound and outbound links to other sites. - Blog reputation, reach and value are derived from linking in and linking out to other sources that are relevant to your topic -- whether they are mainstream press, nonprofit public interest sites, or other law blogs, even those of your competitors.
- Blogs always quote other blogs. The connection to the source drives traffic to those sites, enhancing their value. So when you use another writer's content, provide a link. The link should always go to the permalink page of the source blog post, not the front page of the source blog.
- Blog links include those within the post and blogrolls that are listed in sidebars. Typically, a blogroll is comprised of fellow bloggers whose site content is relevant to your niche or your industry. Industry-related links are valuable because they can enhance your credibility and increase your visibility through branding.
- Anchor text is comprised of the words that provide the clickable hyperlink. According to Wayne Hulbert at Blog Business World, it is better to use a keyword as the basis for the hyperlink than "click here" or "read more." Keywords as links provide search engines with recognizable themes, says Hulbert.
- There are tools designed to quickly assess the relative visibility of a page or site, the potential strength and ability of a page to rank in the search engines and data on popularity, links and mentions of a page across the Web. To test your page strength, go to www.seomoz.org.
For more information on the bullet points listed above, check out the article here: Top Blogs Hit All the Right Links. You might also visit Ms. Ward's own weblog effort on behalf of her firm, New Jersey Eminent Domain Law Blog
To some business practitioners, the thought of blogging is like getting your teeth pulled. In reality, blogging is a highly effective way to create credibility among your target audiences. In a Rueters.com article, Business of Blogging: How To Make It Work, industry experts give advice and tips on the do’s and don’ts of blogging for the everyday business practitioner.
Here are some of the tips provided: - Create credibility for your business by posting informative and educational industry news
- Drive the content of your blog by compiling key debates and issues affecting your industry
- Provide an outlet for readers to become part of the discussion by posting frequently
- Monitor your traffic to understand your audiences’ wants and needs
For more information go to the Business of Blogging: How To Make It Work article.
Until now, I've been quite about the presidential election. I've been listening - not voicing an opinion. However, my friend Rich Klein of Riverside Public Relations forwarded me Peter Lattman's post today from yesterday's Wall Street Journal Law Blog.
John McCain: Not a Lawyer, But Loves a Good Lawyer Joke
Posted by Peter Lattman
The Law Blog hasn’t focused much on John McCain because, well, he’s not a lawyer
and the other leading candidates — click here for Law Blog art — all wield JDs.
Perhaps it’s because he’s emerging as a front runner, but today we’re shining
the spotlight twice on the Arizona senator.A Law Blog reader alerted us to a
lawyer joke that McCain delivered on the stump today in Boston. We checked in
with our WSJ colleagues on the campaign trail, who told us that he delivers the
routine at many events, and even told it on the Tonight Show last week:What is
the difference between a catfish and a lawyer?One is a scum sucking bottom
dweller. The other is a fish.McCain then says, “There goes the lawyer vote.” (We
wonder what Sen. Lindsey Graham, one of his closest confidants, traveling
companions and an Air Force reserve JAG attorney, thinks of the bit?)Law Blog
Question of the Day: Law Blog readers, what should we make of a leading
presidential candidate going after the profession so aggressively? And while
we’re at it, any wannabe presidential speechwriters care to give McCain more
lawyer joke fodder?Update: We just heard from Jill Hazelbaker, a spokeswoman for
the McCain campaign. When asked for clarification on the comment, she said,
simply: “It’s a joke.” Personally, I am so disappointed to read this. In response to Jill Hazelbaker's statement that negative stereotyping is a “joke,” then perhaps McCain’s speech writers should come up with some “jokes” targeted at other professions. While they’re at it, perhaps they want to “joke” about race, gender, religion, ethnicity, etc. There are a lot of great diversity training programs out there - perhaps it’s time the McCain camp invests. Until now, I was on the fence about who I was voting for. This has made up my mind!
After months of hard work and anticipation, Focus Express Mail Pharmacy of Horsham, PA has announced the debut of their new educational and informational diabetes blog, the Diabetes Pharmacist Blog.
Focus Express Mail Pharmacy is an Internet-based pharmacy with a community agenda and practice that provides expert service, outstanding customer care and convenient home delivery of affordable prescription drugs and medical supplies to qualified patients with diabetes and chronic illnesses. Focus created the Diabetes Pharmacist Blog to provide persons with medical needs a sieve of information on medical breakthroughs, devices, as well as nutritional and health advice.
Follow this link to enjoy a plethora of information on diabetes and other related illnesses. For more information on Focus Express Mail Pharmacy, visit their website at http://www.focuspharmacy.com/.
What's a Blogment
So, have you heard the term "blogment" yet? I have. It means that you have been mentioned on another's blog. The phrase was coined by C. Scott Rubel. Relative of mine? Of course. He's my husband. And I loved the term so much that I thought I'd add it to my blog and see if it catches on. So if you read this post, please pass this along and we'll see how soon it makes its way to Wikipedia.
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