Great Sales, Marketing and PR Tips on Donny Deutsch

My good friend, Michael Port, author of Book Yourself Solid and Beyond Booked Solid, appeared on CNBC’s The Big Idea with Donny Deutsch last night. The show was titled, “Ultimate Playbook: The New Art of Selling.” The program was full of great energy and very well done.

Here’s the lineup – and I must say – any and all of these guests would make great keynote speakers for law firm and corporate events! To view what all the guests had to say about the bottom line, click here.

Lisa Robertson - Host, QVC
Lisa Robertson has sold millions of dollars worth of merchandise as one of the all-star hosts of QVC with her own show, "PM Style."

Joe Maloof - Palms Casino, Sacramento Kings
Joe Maloof is the eldest son in a family business that owns everything from the Palms Casino in Las Vegas to the Sacramento Kings.. And his family built this empire by knowing the fundamentals of selling.

Donna Flagg - President, The Krysalis Group
Donna Flagg has spent more than 15 years in sales and trains people gain inner-confidence to sell themselves.

Kendra Scott - Founder, Kendra Scott Jewelry
Kendra Scott had no experience in sales until she put herself to the test and discovered a talent for selling millions with her jewelry line, Kendra Scott Jewelry

Michael Port - Author, The Contrarian Effect and Beyond Booked Solid
Michael Port has coached more than 20-thousand business owners in the art of selling and is the best-selling author of "The Contrarian Effect: Why it Pays to take Typical Sales Advice and do the Opposite."

Guy Kawasaki - Garage Technology Ventures
Guy Kawasaki is the managing director of Garage Technology Ventures, and the ultimate decision maker for new business owners trying to make the sale of a lifetime.

Dave Lakhani - Author, The Art of Getting What You Want
Dave Lakhani is a master of persuasion... His latest book is called "Persuasion: The Art of Getting What You Want."

Janine Driver - Body Language Expert
The woman who knows the code of body language better than anyone is Janine Driver, the human lie-detector who's spent more than a decade with the Department of Justice, and trained more than 30-thousand police officers in how to LISTEN... with their EYES.

PR Book Reccomendation: Everyday Public Relations for Lawyers

Mitch Kowalski , writer for the National Post's Legal Post section, wrote an article on Two books to read for marketing legal services.

In Kowalski's article, he recognizes Gina Furia Rubel's latest public relations guide for lawyers, Everyday Public Relations for Lawyers, as a must read for new public relations strategies.

For more information, go to the Legal Post for the full article.

Free Teleseminar for Public Relations for Lawyers and Law Firms Co-hosted By Gina Rubel and Rich Klein

We are pleased to announce that Gina Rubel will be co-hosting a Public Relations for Lawyers and Law Firms Free Teleseminar on Wednesday, February 27, 2008 at 2 PM.

The free teleseminar will provide public relations advice targeting lawyers, chief marketing officers, law firm executives and all law firm marketing and public relations directors / managers to enhance their public relations knowledge.

The following topics will be discussed:

• How to know what's news and what isn't
• Best practices for getting news out about your firm to the various media
• Do's and don'ts of media interviews
• Communications for law firms and their clients

For more information or to register online for FREE, go to http://tinyweblink-001.com/?pid=3532046.

Gina Furia Rubel's Book Signing - January, 23rd 2008

Furia Rubel is excited to announce Gina Furia Rubel's first official local book signing tomorrow evening at the Willow Grove Barnes & Noble (across from the Willow Grove Mall). Gina will be participating in the annual Barnes & Noble “Writers’ Night” where she will be joined by other local authors to greet guests and sign and display her newly published book, “Everyday Public Relations for Lawyers.”

We would like to extend an invitation for everyone to come out and join us for Gina's first local book signing. We hope you to see you there. For additional information on the event see details below.

Thank you in advance for your continued support.

Sincerely,
The Furia Rubel Team
_____________________________________________________

What: Writers’ Night Book Signing - Featuring Gina Furia Rubel, Esq.

When: Wednesday, January 23, 2008

Where: Barnes & Noble
102 Park Avenue - Willow Grove, Pa. 19090

Time: 7:00 pm to 9:00 pm

The PR Lawyer Makeover

We are excited to debut the new look of our blog; feel free to comment!

Also, check out Gina’s cover of her new book on the right hand side titled, “Everyday Public Relations for Lawyers,” which is due out in the next couple of weeks.

Glossary of Web 2.0 and Social Media Terms by Digital Influence Group

For those of you still trying to figure out all of the new vocabulary used to identify all of the cool tools and features of Web 2.0 and social media, there is a great glossary of terms provided by Digital Influence Group - a company started by Larry Weber. Larry is the author of "Marketing to the Social Web" which is a must read!

How To Be Productive

I have quickly realized that the angst of forging a balancing act between work and personal life is not just something I share with my fellow newbies to the workforce; instead it is bond that binds all ages of women and men in the workforce.

My boss encouraged me to read a book called, “Secrets of Super-Productivity: How to Achieve Amazing Things in Your Work Life,” by Neen James. The book is truly a breath of fresh air.

I encourage anyone, of all ages and genders, to pick up this uplifting and informative book that will give you valuable insight into managing yourself, work, career and position.

Saying Thank You

There are so many ways to say thank you. It is personal relations, not public relations. And today, we all seem to be so busy, that we forget how easy it is to give thanks.

This weekend, I spent time with a friend from my childhood who was preparing to compete in the SheRox Triathlon in Philadelphia. She is from out of state so we spent the night in my hometown, Philly. Her thoughtfulness is what I want to share: She gave me a wrapped gift and asked me not to open it until I was home. It is a book edited by Marlo Thomas titled, The Right Words at the Right Time, Vol. 2: Your Turn! And in the book was a thank you card placed in a chapter about friendship. This is something I will forever cherish. I started reading the book last night and it reminds me of Chicken Soup for the Soul. It’s excellent. As I was reading, I learned that all royalties go to St. Jude’s Children’s Research Hospital in Memphis, Tennessee, which was founded by Marlo Thomas’ father. Yet another added bonus to this lovely thank you . . . .

It really is the small things in life that are important. Hand write a thank you card after someone gives of their time. Send something meaningful that shows them you care, and remember it is appropriate to say thank you even when you are thanking someone for a thank you gift.

So in the spirit of thank yous, thank you for reading ThePRLawyer blog.

We Hit The Five Year Mark!

Five years ago on June 12, 2002, I filed the Furia Rubel incorporation papers as my special 33rd birthday gift to me! What started out solo has evolved into my very own certified women-owned agency with a solid niche in legal communications and divisions serving the non-profit, healthcare, and professional service industries. Since then, I've presented PR educational programs in several states and have taught continuing legal education programs for hundreds of attorneys on the East Coast. Yes, I am certainly tooting my own horn.

When I started Furia Rubel, I believed I could provide efficient and effective strategic public relations solutions to clients and still have a balanced family life. I was right. According to client feedback (I always ask for feedback), corporate growth (or as my accountant would put it, the financials) and the time I get to spend having dinner and playing outside with Scott and the kids, I have definitely reached my personal goal.

I absolutely love what I do. I work with an extremely talented and dedicated pool of women who care about our clients, care about the community, and care about our company. I’m personally indebted to each and every one of my teammates, my husband, parents and clients because without them, we wouldn’t be celebrating a fifth anniversary in business. That said, if it wasn't for my mother who takes care of the kids after school and helps me put dinner on the table, I'd have just a few more grey hairs. . . . and believe me, there are already enough!

I really have to say that starting my own public relations agency was the best business decision I have ever made. The second best decision I made was to only partner with clients who value our services and understand that public relations is an investment not an expense.

My motto and one that everyone on our team must embrace is, “To think about failure is to invite failure and to think about success is to experience it.” Funny thing though, today I attended a Women's Business Forum meeting and when I answered a friend's question, "how's business?," I responded, "Great - I'm just hoping we land the three accounts in our pipeline this month." She then told me not to "hope" but to "believe" - and referred to the book, "The Secret." I guess it's time for me to read it and believe!

I look forward to ringing in our silver anniversary in twenty years but for now, savor the fifth anniversary symbol of wood which signifies strength and solidified relationships.

Thank you to everyone who has helped us to beat the five-year odds!

I Second That! "Book Yourself Solid" is a Great Book for Lawyers

Tonight, I was reading Blawg's Blog by Bill Gratch and he referenced Rich Klein's blog. Rich and I both niche in legal communications. Rich recommends "Book Yourself Solid" by Michael Port. I second that. I read Michael's book last month and then had the pleasure to see him speak. He's fantastic! He should be the keynote for next year's Legal Marketing Association (LMA) Conference and for the American Bar Association's Annual Conference. Michael get's business development for service providers and delivers amazing take aways. Funny thing: I ran into Michael tonight while out to dinner with my family. Turns out, we live in the same town.