Great Sales, Marketing and PR Tips on Donny Deutsch

My good friend, Michael Port, author of Book Yourself Solid and Beyond Booked Solid, appeared on CNBC’s The Big Idea with Donny Deutsch last night. The show was titled, “Ultimate Playbook: The New Art of Selling.” The program was full of great energy and very well done.

Here’s the lineup – and I must say – any and all of these guests would make great keynote speakers for law firm and corporate events! To view what all the guests had to say about the bottom line, click here.

Lisa Robertson - Host, QVC
Lisa Robertson has sold millions of dollars worth of merchandise as one of the all-star hosts of QVC with her own show, "PM Style."

Joe Maloof - Palms Casino, Sacramento Kings
Joe Maloof is the eldest son in a family business that owns everything from the Palms Casino in Las Vegas to the Sacramento Kings.. And his family built this empire by knowing the fundamentals of selling.

Donna Flagg - President, The Krysalis Group
Donna Flagg has spent more than 15 years in sales and trains people gain inner-confidence to sell themselves.

Kendra Scott - Founder, Kendra Scott Jewelry
Kendra Scott had no experience in sales until she put herself to the test and discovered a talent for selling millions with her jewelry line, Kendra Scott Jewelry

Michael Port - Author, The Contrarian Effect and Beyond Booked Solid
Michael Port has coached more than 20-thousand business owners in the art of selling and is the best-selling author of "The Contrarian Effect: Why it Pays to take Typical Sales Advice and do the Opposite."

Guy Kawasaki - Garage Technology Ventures
Guy Kawasaki is the managing director of Garage Technology Ventures, and the ultimate decision maker for new business owners trying to make the sale of a lifetime.

Dave Lakhani - Author, The Art of Getting What You Want
Dave Lakhani is a master of persuasion... His latest book is called "Persuasion: The Art of Getting What You Want."

Janine Driver - Body Language Expert
The woman who knows the code of body language better than anyone is Janine Driver, the human lie-detector who's spent more than a decade with the Department of Justice, and trained more than 30-thousand police officers in how to LISTEN... with their EYES.

PR Professionals benefit from having MBAs

In this week’s issue of PR Week under The Agency Business section, I stumbled upon an article exploring the benefits of PR pros having MBAs, especially in today’s struggling economy. “PR pros with MBAs are better positioned to make a compelling case for preserving the marketing budget during lean times.”

According to Lori Teranishi, who has earned her MBA and is the CEO of Van Prooyen Greenfield, C-Suite Executives see potential in business degree-holding professionals to be “able to advise on strategy from a business perspective” and to have important “quantitative skills.” For example, Lisa Novak, SVP at Ruder Finn West, recently earned an MBA by attending evening courses and says the most valuable skill she gained was “the ability to demonstrate to a CEO how a campaign will affect the bottom line and measure the ROI for PR Programs.”

Geoff Mordock, VP at Fleishman-Hillard, agrees that “since obtaining his MBA his counsel to clients has become more strategic” and takes “a more holistic approach.” He adds that he finds he’ll “interface with the CFO and general counsel more often than marketing.”

Finally, Kristen Osolind, CEO of Re: Invention Marketing, admits she, “gives preference to candidates with MBAs because of the analytical tools learned and networking connections from MBA programs.”

As a near-college graduate without intention to acquire a MBA, I found this report valuable and noteworthy. Click here to read the entire article.

Crafting and Marketing Your Image: Phila 6/3/08

If you're a young lawyer (or your firm employs young lawyers) in the Philadelphia market, here's a progam that you will find beneficial next week.

Philadelphia Bar Association Young Lawyers Division
presents

Crafting and Marketing Your Image:What Every Young Lawyer Needs To Know

Tuesday, June 3, 2008, 12:00 p.m.

Philadelphia Bar Association1101 Market Street, 11th Floor Conference Center

How do you know if your professional image is working for you? Join us for a candid discussion on the do's and don'ts of building your own personal "brand," and learn the secrets of professional persuasion from the experts. Discover how to edit and tailor your own image to "impress for success." From creating your own style, to attire, speech, and developing a realistic, workable marketing plan -- learn the "hot-button" issues and walk away knowing what today's potential clients and business contacts expect.

Featuring Panelists:

Gina Furia Rubel, Esq.
President/CEO, Furia Rubel Communications, Inc.

Brian Lipstein
Henry A. Davidsen Master Tailors and Image Consultants

Jennifer Smuts, Esq.
Director of Marketing, Woodcock Washburn

Maggie Suender, Esq.
Director of Associate Development, Pepper Hamilton LLP

Moderated by:
Natalie Klyashtorny, Esq.
Nochumson, P.C.

********** Detach Here **********
Please print this page and return to: YLD, Crafting Your Image – June 3, 2008 – Luncheon ProgramPhiladelphia Bar Association, 1101 Market Street, Philadelphia, PA 19107-2911 - Fax (215) 238-1159 or register online at http://www.philadelphiabar.org/. The cost of lunch is $3.00 per person and will only be prepared for those that have made reservations and paid in advance either via check or credit card. Checks should be made payable to the Philadelphia Bar Association. To secure your reservation, please complete the from below, including credit card information, unless a check has been included. All reservations that are not canceled 24 hours prior to the event will be subject to a cancellation fee of $3.00.

__Yes, I will attend and buy lunch.
__Yes, I will attend but bring my own lunch.
Name:
Firm/Company:
Address:
Phone:
Fax:
Email:
Credit Card #:
Expiration Date:
Signature: ___________________________
Please check one: ___Amex ___Visa ___MasterCard

Pro-Networking Development Luncheon for Attorneys

A Furia Rubel colleague and International Productivity Expert, Neen James, will be sharing real-life systems and strategies to increase your firm’s bottom line at the Pro-Networking™: Productive Practice Development Luncheon hosted by the Philadelphia Bar Association on May 28 from Noon to 2pm.

This high energy and interactive program will:

• Establish systems to increase productivity
• Leverage everyday communication tools
• Demonstrate strategies to grow your book of business
• Communicate how to build a productive practice development action plan.

This workshop is valuable for attorneys wanting to increase their practice development activities. For more information or to register on-line, go to www.philadelphiabar.org.

SBA Report About Women Business Owners

If your business targets women business owners in its marketing, advertising, public relations or business development efforts, then listen up. Business Development Advisors Darrene Hackler, Ellen Harpel and Heike Mayer issued a report for the Small Business Administration Office of Advocacy this month that details information and statistics about women business owners..

According to the SBA, “the report, Human Capital and Women’s Business Ownership, shows that self- employed women differ on most human capital variables compared to wage and salary-earning women. Self-employed women have more education and increased their educational attainment at a faster rate compared to other working women. The percentage of self-employed women in managerial occupations consistently exceeded the rate for other working women, and self-employed women participated in different industries than other working women. Self-employed men and women differed little in education, experience and preparedness. Important differences remain when considering occupational and industry experience.

A full copy of this report is available at: http://www.sba.gov/advo/research/rs323tot.pdf

The research summary can be found at: http://www.sba.gov/advo/research/rs323.pdf

Information about this report can be obtained by calling Chad Moutray at (202) 205- 6533 or advocacy [at] sba.gov.

To sign up for Advocacy updates via RSS feed, visit http://feeds.feedburner.com/sba/rAIO.