Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Monday, September 22, 2014

My Inbox is Exploding

By Kim Tarasiewicz

My email is bursting at the seams, and chances are you feel the same way. Whether to their business or personal email address, most people get advertising emails that may no longer be pertinent. At some point, I opted into many of these emails, but as work, clients and life changes, so do your interests and promotional needs.

For example, when my sons were young, they loved to play with K'NEX so I was on the email list for alerts when sales came along. My boys are grown now, so I no longer need toy alerts. But I have to admit, it took me a while to opt out of the emails; it was easier to delete them each month than spend time opting out.

If K'NEX was paying per person on the list, I was wasting their money by remaining on their mailing list. However, as a marketer, I would have suggested that they clean their list of customers like me who had not placed an order for years. Sure, my presence was keeping their mailing list numbers high, but that wasn’t providing them with an accurate snapshot of their target audience.

As a consumer, I suggest:
  • Check the privacy policy before you submit your email address to any website. Most websites do not sell your email to others, but some will share your information with affiliates. You might decide not to submit your email address to websites that won't protect it.
  • When submitting your email address, look for pre-checked boxes that sign you up for email updates from the company and its partners. Some websites allow you to opt out of receiving these mass emails or at least let you chose which ones you prefer to hear from. There is also a division of the Direct Marketing Association where you can direct what type of mail you would like to receive called DMAChoice.org
  • Set your email software to automatically filter your emails into folders. Google’s Gmail does this for you and other systems have options in their settings that allow you to sort your emails automatically. This allows you to read them at your leisure, view how many you get from certain companies, and then determine if you’d like to opt out.
As a marketer, I would suggest to clients:
  • According to the CAN-SPAM Act, you must provide an opt-out mechanism and it must be available for 30 days after your email is sent. If someone on your mailing list sends a message asking to opt out, you must comply within 10 days. This means every time you send a mailing, you should be running your lists against opt-outs.
  • Keep your lists clean. This may mean keeping up with bounces and unsubscribers or proofing the names as you enter them into your master list. Also, you may want to send an email once during the year asking if your customers still wish to be included. Many companies that you can use to send your emails will charge per name on your mailing list; keeping clean lists saves money.
  • The Direct Mail Association is a great resource for anyone sending email or snail mail correspondence and they advocate for improving consumer confidence in email. They hold a list called “Do Not Mail” for anyone that may want to opt out of all commercial emails. While it is not a rule, it is a good idea to run your mailing lists against these to prevent potentially offending future clients.
Companies would like to believe that every person on their mailing list reads everything sent out to them, but is that really feasible? Why not focus on your true clients and customers, keep your costs down, and bring in the quality business leads you are really looking for?

Monday, November 11, 2013

Do Google AdWords Work for Law Firm Marketing?

By Gina Rubel

We were asked recently about the efficacy of Google AdWords campaigns in marketing law firms, specifically to other businesses.

AdWords is Google’s paid advertising platform which can help drive traffic to your website. It takes advantage of Google searches, which people perform each day, and serves up advertisements for related products on the top and right hand side of the search results pages. It is called Pay Per Click (PPC) advertising, a name which speaks for itself.



Running an AdWords campaign may or may not work for your law firm marketing efforts. It depends on what you are trying to accomplish. This form of paid advertising has both advantages and disadvantages; it’s more complicated than just telling Google that you want an ad to appear, since more than 1 billion searches are conducted on the site daily.

It is also important to understand that there are various types of AdWords campaigns. For example, a “Search Network – Standard” targets your ads to high-potential customers searching for your services but does not allow for use of AdWords’ advance settings. More specific details about the features available for each campaign type are available on Google’s AdWords > Help > Setup and basics page.


Advantages of Google AdWords for Law Firm Marketing:

  • AdWords ads give visibility to businesses whose sites are buried behind other companies’ pages on Google search results. This provides businesses with the opportunity to attract new customers.
  • As with most Google products, AdWords is user-friendly and offers step-by-step instructions to create an advertisement with options tailored to your needs.

  • The quick set up process and ability to set a maximum budget can be financially beneficial if the marketing budget is tight and the business does not have enough content (yet!) to appear on the first page of Google search results without paid help.
  • Your advertisement has the potential to appear on thousands of other sites across the web, depending on how you set up visibility options. Remember that this may increase the expense of ads, but knowing your audience and anticipating how they conduct their web searches will allow a higher return on your investment.
  • In a short amount of time, AdWords will help you identify the keyword phrases that are most effective for your firm, which can then be used in your organic search engine optimization efforts. No other keyword research tool compares with the data you will get from running an AdWords campaign.


Disadvantages of Google AdWords for Law Firm Marketing:
  • Not all clicks are good clicks, so there is a chance of wasting money. For example, if you are a personal injury lawyer, a broad keyword search can rack up a hefty cost-per-click bill in a short amount of time.
  • There are no competitors to Google AdWords; therefore, there is no other company with which to compare data. Google has a monopoly on this one.
  • You have 70 characters to sell your business. This line would be it.
  • Since AdWords is a money maker for Google, the company is interested in resolving issues. Still, Google is an enormous company, and customer support may be spotty; you may have to “google” for help instead of calling someone directly.


AdWords for Law Firms Considerations

Ask yourself what type of return you want to get from your investment. Determine how much money you would need to invest in AdWords to accomplish that return. Tailor your AdWords campaign to reach a very specific target audience (assuming that target audience is finding legal services through advertising and the web).

As far as its efficacy for B2B marketing, it depends on the purchaser of your services. For example, if your law firm handles government contracting, the likelihood of AdWords being advantageous to your business development efforts may be very slim. On the other hand, if you are a person injury, workers’ compensation, family law or criminal defense law firm, AdWords may prove valuable.

In any event, it may be more advantageous to launch an organic search engine optimization (SEO) campaign. Leveraging your law firm news, press releases and blog posts; creating content-rich videos that appeal to your target audience; engaging in media relations; building relationships; sharing valuable content via social media networks such as LinkedIn; and presenting online CLEs are just a few tactics we execute for our clients to boost their visibility in online search.

Remember, it is the organic, well-placed, relevant content that will remain on the Internet long after an AdWords campaign has ended.

Wednesday, June 05, 2013

Search, Social and Content Marketing Webinar Hosted by Arnie Kuenn

by Liz Jenei

I recently participated in a webinar hosted by Target Marketing Group:  “How to Win at Search, Social and Content Marketing” by Arnie Kuenn, CEO of Vertical Measures. Kuenn shared details regarding how to achieve success through search, social and content marketing in today’s Google-driven world.

The most important point I took away from the webinar is that people using the Internet are mostly online for one reason: to find the answer to a question.

Of the people using Google as a search engine, 46 percent are searching for answers to a question and 26 percent are looking to be educated on a particular topic. Combined, there is an average of 72 percent of the people using online search engines to seek an answer to a question —so when you think about how to create content that will populate at the top of Google searches, draft your content in the form of questions people ask and the answers people are seeking.

Kuenn says one of the easiest ways to come up with good search worthy content is to start within your own company by asking your employees the simple question: What do you get asked most about our company or the services we offer? This is something our CEO, Gina Rubel, has been saying for years. In fact, she tells staff and clients to keep a notepad next to the telephone to record the questions that are most frequently asked. The answers to those questions will almost always serve as excellent blog content or content for website FAQs.

Those same questions are inevitably the questions that qualified and interested parties are going to search on Google, Yahoo! and Bing to seek answers.

Another great tip is to use Google-suggested search to find top industry keywords. You can do this by going to the Google Adwords Keyword Tool under “Tools and Analysis” and conducting a search for keywords relevant to your topic. I should also note that you need a Google account to access Google Adwords – a simple and free Gmail account will suffice.

For example, if I was the marketing manager for a law firm in center city Philadelphia, I would most certainly have the key phrases “Law Firms Located in Center City” in either a blog on my website or on the company website itself after seeing that it’s one of the first phrases to populate on Google.





Another important point Kuenn makes is that spending most of your efforts in compiling effective, smart and compelling content can be even more successful than social media tactics. While social media is effective and can drive viewers to your website, well thought out, searchable content statistically drives more views than social media.

New content is also important. Kuenn highly suggests having a company blog and updating it as much as possible. Companies that blog (or create new content) 15 times or more a month have five times the amount of traffic than those which do not have new content. 

So when it comes to having a search worthy site, the key point to remember is to have great, searchable content which is updated regularly and incorporates keywords.

Kuenn’s full PowerPoint presentation of How to Win at Search, Social and Content Marketing is available on Slideshare.

Wednesday, October 17, 2012

An Overview of Recent Updates to YouTube Analytics

Posted by Leah Ludwig

Following a recent PR Lawyer blog post about Google and YouTube from our very own Jonathan Morein, I stumbled across this interesting article, “YouTube's analytics additions could reveal user engagement better.” I felt that it was only fair to share some of the YouTube analytics insights with our PR Lawyer readers – as we are all trying to educate ourselves on the best kept secrets of social media measurement.

First of all, do you even know that you can analyze the success of your YouTube videos? By simply logging in to your YouTube account and going to your account settings, you can access your YouTube analytics by finding “Analytics” in the horizontal toolbar of your screen. You can then choose the time frame for which you want to review analytics and can see Views and Engagement reports on your videos’ Demographics, Playback locations, Traffic sources, Audience retention and more.

The ZDNet.com article by Rachel King that I previously mentioned details that there have been several upgrades added to YouTube’s analytics capabilities. They include a “Time Watched” metric, which identifies the estimated number of minutes a video is watched over a given amount of time as well as the ability to compare metrics. Users can now compare trends and patterns across different metrics. Producers of YouTube content can identify the value of a video by comparing time spent watching with estimated earnings.

As part of YouTube’s Engagement reports, Annotations are among the most used features to drive audience engagement. Users are now able to utilize the beta version of Annotations reports to view data on the performance of their video annotations, with insights on viewer click and close rates.

When engaging in the Views reports that YouTube provides, the user has the option to utilize a date slider. This new feature is available so that the user can easily adjust the date range of the data that they are reviewing and can see how videos perform across different time periods from seven- and 30-day totals to weekly and monthly totals. These rolling totals help to smooth the trends so that the user can see overall growth without some of the distracting spikes and dips. To view a full list of YouTube analytics improvements, visit the official YouTube Creators blog.

YouTube analytics and its recent upgrades can certainly provide helpful resources to you or your company in relation to your next video content marketing campaign. Feel free to check them out and put these tools to good use when measuring the success of your next production or campaign.

Monday, October 15, 2012

Personal Branding – You Are What They Google


Laura Powers of the Simpsons(tm)
OK, I’ll admit it. I’ve got Google Alerts set up for my name. I also like to Google my name from time to time, just to see what comes up.

Think I’m weird? An ego-surfer? Maybe, but there is a reason why I monitor my name on Google. You see, I’m not just interested in how I see myself – I want to know how you see me.

In today’s hyper-connected world, you are what you can Google – or rather what others can Google about you. Increasingly those without an online presence are viewed as out-of-step at best and suspicious at worst. Consider these statistics:

  • 79% of recruiters screen applicants using information available online
  • 86% of hiring managers rejected someone based on information they found online
  • 7 out of 10 of people who are online check other people’s profiles
Typically, when someone does a casual search, they will only read what appears on page one. Most won’t even bother to scroll down to the bottom, so it’s the first five or six links that matter the most. Therefore, owning that digital real estate, or at least a significant part of it, is important to your credibility.

That’s not a big deal if you have a relatively uncommon name like mine. However, what if you have a more popular name, like Laura Powers?


Just who is Laura Powers?

  • The musician heard on albums like “Legends of the Goddess?”
  • The teenage girl who lives next door to Bart on the Simpsons?
  • A custom jeweler from Atlanta?
  • Vice president of marketing at Furia Rubel Communications?
Obviously, she’s our VP of marketing. If you know anything about her, it’s not hard to distinguish her from the others. But, what happens if her name drops out of the top five? Her credibility could suffer or she could be missed altogether.

To increase your chances of appearing in the top five, try these tactics:

Blog: Creating a blog can help you to be seen faster. Google’s algorithms like blogs and,
so long as you update the content regularly, you’ve got a good chance of being seen. Make sure your bio and profile information are up-to-date so that you put your best foot forward when someone clicks through.

Engage in social media:
It’s rare to find a person who does not have at least one social media profile on Twitter, LinkedIn or Facebook. Make sure you post regularly and that your profile information is complete and presents you in a professional manner. Also, don’t ignore Google+. Connecting your social media profiles to Google+ will help them to appear closer to the top in a Google search. Google likes Google – go figure.

Integrate keywords into your blog and social media:
By using keywords specific to your profession, you will score higher when someone searches for your areas of expertise (e.g., marketing), it will help to differentiate you from someone else with the same name (e.g., Laura Powers the jeweler from Atlanta).

Use a content manager: If lack of time is keeping you from engaging in social media, then consider using a content manager to organize your posts. A content manager is simply a computer program that allows publishing, editing and modifying of content on a website. A blog coupled with an RSS feed can serve as a content manager. Other programs like Hootsuite let you set up and distribute media messages at predetermined times. It’s all about using the technology to be more efficient. 

Photos: Don’t underestimate the value of a professional photo, especially in the online environment. Your social media profile photos will often appear in your Google search, so make sure they’re good ones. Ask yourself, could I show my profile photo to my mother? If not, upgrade it now and be sure to use your name in its title. IMG.001 doesn’t cut it.


Video: YouTube has become the second most powerful search engine and Google indexes YouTube videos instantly. In fact, Google owns YouTube, so creating, personalizing and optimizing a YouTube channel will help you to rank higher in a search. Here are a few things to remember: Include your name in the title, check the visibility box, check the email location box and most importantly, choose three to five relevant keywords, separated by quote marks. 


Post on your company’s website: Having your profile connected to other high ranking websites will help to increase your search engine visibility. So, if it’s appropriate, post your bio and photo on your company’s website and blog on your company’s blog.

Get quoted in articles, press releases or on popular blogs: Being mentioned in a relevant article will help your name to rank higher in a search. This can also apply to press releases, if they are optimized with appropriate keywords or appear on a popular website. Is your company’s website popular and well optimized? If there is an opportunity, ask your PR department to issue a press release that mentions your name.

Submit for professional awards: Prestigious awards carry value for your name, especially if the organization posts the winners on their website or in a press release.

Wikipedia: Few of us have the chops to have a Wikipedia page or appear in a Wikipedia article. That said Wikipedia articles appear in over 96% of Google subject matter searches, so being cited in a Wikipedia page will increase your visibility.

There are other ways to increase your visibility on Google, but this should give you plenty to work on. If you’re fighting for that coveted Google space, then you’ll want to start using these tactics on a consistent basis. You never know who is watching.

Tuesday, January 10, 2012

Google Search Coming To Your World

Posted by Amanda Walsh


Today, Google announced that its search results has a new feature “Search plus Your World” which lets users find Google+ posts and Picasa photos through the main search site. Now, you can gather information from people that you are actually connected to through the posts that they have shared publicly or with you in a limited group. This new feature will be rolled out to those users searching the Google site in English and signed into a Google account.


Google Fellow, Amit Singhal provides some practical examples of how the new feature works on the Google Blog. For example, his childhood dog was called Chikoo, named after a sweet fruit found in parts of Mexico, Central America and the Caribbean. When Amit was signed into his Google account and plugged in a search query for Chikoo, his results were a blend of Picasa photos and Google+ posts (even those he shared with a limited circle) about his dog, as well as his favorite fruit.


This screen capture below (courtesy of Google) shows the Chikoo results and shows the other features of “Search plus Your World.” Google provides a handy toggle bar (indicated by the green arrow) for those people who don’t want a blend of personal and public results with the “Search Plus Your World” feature. The red arrow indicates how to search only within your personal Google+ and Picasa results.






Through the “Search plus Your World” feature, Google profiles and contacts will now be easily searchable and will populate the search box automatically through autocomplete. This new feature makes looking for a specific person easier. Additionally, if you are logged into Google, you can automatically add that person to a Google+ Circle directly from the search results. Amit gives the example of searching for his friend Ben Smith. Google populates Ben’s name automatically in the search box and directs Amit to his friend Ben’s Google+ profile. Instead of giving Amit all the search results for many Ben Smiths on the Internet, his search is personalized for his network on Google+.




When signed into Google, the blend of search results and private content is protected automatically by SSL (secure sockets layer) for the highest encryption and security. The personal search results, whether they are from you or your connections, are clearly labeled “public,” “limited,” or “only you” depending upon how the content was originally shared via Google+ or Picasa.


What is interesting about the "Search plus Your World" feature is that you don’t need a Google+ profile to see the personal results. This is just the first concerted step towards integrating more Google products into search results and I’m sure it won’t be the last bit of news coming from Google this year. This could be a new strategy for PR people to connect with new media sources and journalists, as well as a way to “crowd source” opinions from your connections. How do you envision this change to Google search affecting your industry?


Some other helpful resources can be found here: Google BlogMashableCnet

Friday, October 14, 2011

Eye Tracking SERPs

Posted by Amanda Walsh

When I came across this article, Eye-Tracking Google SERPs - 5 Tales of Pizza, on the website SEOmoz this morning, I shared it with the Furia Rubel team. “SERPs” stands for search engine results pages. There has been a plethora of research done on the way a user’s eyes track over the page. The F-shaped pattern describes the shape that a user’s eyes make while they navigate a webpage. The first two hits that come up on a SERP are typically the most popular and the eye is drawn across the link and description and later skims the page in an F shape.

Laura Powers, Furia Rubel’s Vice President of Marketing, provided me with additional notes and resources regarding eye tracking online. All of the articles got me thinking more about this area of integrated communications.

This post should serve as a resource on how to write Web content based on the F-shaped pattern of viewers eyes on a website. A great post dating back to 2006 gives some great tips for writing Web copy that caters to this F-pattern. Many of the points are still relevant today.

• Users won't read your text thoroughly in a word-by-word way. Who has the time or attention span anymore? Rarely will a prospective client or customer read every single word on an entire webpage. Useit.com also notes that users spend 4.4 seconds for every extra 100 words on a page.

• The most important information must be in the first two paragraphs.With emphasis being on the first paragraph. As public relations professionals we’re used to writing succinctly to get our point across. This is vital especially when crafting Web copy because there is a small window of time to capture someone’s attention.

• Start subheads, paragraphs, and bullet points with information-carrying words. Visitors will notice these words while skimming down the left side of the page in the last part of the F-pattern.

In terms of Web design there are similar must do’s when catering to the F-pattern:
• Navigation at the top of the page works best – not vertical navigation
• Ad placement (for publishing sites or consumer / retail sites) works best in the upper right
• Small paragraphs encourage reading and headlines will draw the eyes first, so they should be descriptive, accurate and short

Some resources to learn more include:
http://www.e-junkie.info/2010/09/f-shaped-reading-pattern.html

http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html

Monday, August 15, 2011

Google+ 411 for Beginners & Intermediates – Part 1

Posted by Leah Ludwig

You may remember reading Amanda Walsh’s Google+ intro post just last month. Well, now there’s more from ThePRLawyer. Mashable writer Amy-Mae Elliott recently posted articles “Google+ Tips & Tricks: 10 Hints for New Users” and “Google+ Tips & Tricks: 10 More Ways To Make the Most of Your Account.” I found them both very helpful in navigating and finding how to best utilizing this new social media tool.

Here are the take-aways in a nutshell from Amy-Mae’s post for new users:

1. Add More Info to Your Profile Pop-Up Window – Your pop-up window is an easy way for people to quickly learn more about you, similar to your Twitter profile window. You want to grab others’ attention with this and make sure that this is filled-in with your name, profession and company.

2. Organize Content with Circles – You can create empty circles and use this space to create bookmarks and a notepad, save links that you want to read later or use it as a place to test things out without alerting your followers.

3. Click on Profile Pics to Scroll Through – You can scroll through a user’s uploaded profile photos directly from the profile or post page. Some companies have utilized this space in a really neat way – for example, see graphic design company Phouthong Luong and how they feature a creative avatar image that winks and an action image that you can scroll through.

4. Disable Sharing on Posts – Unlike other social media tools, Google+ allows for limited sharing with your friends. You can share a post with one person or your entire network.

5. How to Find Post’s Permalinks – This is simple. Go to the drop down menu arrow in the top right corner of the post and select “link to this post” – a separate window will open where you can access the permalink.

6. Drag and Drop Content to Share – If you maximize the size of your share window, you can drag and drop any type of content into it.

7. Change the Visibility of Your Circles – You have control over which individuals from your circles are displayed on your profile by going to the “Edit profile” and then click the circles box on the left hand part of your screen. A box will pop-up where you can choose which circles you want the world to see and whether to display people who have added you to circles.

8. Notify People About Posts – You can specifically notify those in a circle about your post without having to add their Google+ name. To do so, simply click on the circle that you are sharing with and select the box that pops-up and says “notify about this post.”

9. Add Special Photo Effects in Google+ – You can easily edit your photos by clicking on the individual photo and choosing the Actions tab in the bottom right hand corner, then choose Edit photo. Google+ offers some really neat photo editing features here.

10. All the Google+ URLs – Another interesting tidbit from Amy-Mae is that Google+ has a wide array of URLs from http://google.com/+ to http://plus.google.com and http://google.com/plus.

Should Lawyers Google+? - The Legal Intelligencer Blog

Posted by Amanda Walsh

Furia Rubel CEO Gina Rubel recently shared advice for lawyers on how to explore the new social media networking site, Google +. To read more, go to Should Lawyers Google+? - The Legal Intelligencer Blog.


Tuesday, July 12, 2011

Google+ Breaks Onto The Scene

Posted by Amanda Walsh

Google + has been the topic of a lot of buzz in the blogsphere recently, with many bloggers and journalists predicting the demise or success of the new social media networking tool from the search engine giant, Google.  “Basically, Google+ is an incorporation of several services many already use. The idea, according to Google, is to do them better.” If you’re not familiar with Google +, check out this great article from BusinessInsider.

I don’t blame some of the naysayers, given Google’s past history of social media gaffes including Google Wave and Google Buzz. However Google+ seems different. Like many others, I believe it’s still a little too soon to say whether the attempt will sink or swim.

From a PR and marketing perspective, there is positive news for brands and companies to get on board.  Early adopters of Google+ include Ford Motors Company and Mashable, however Google wants to keep close tabs on the brands that are using the platform and encourages companies and brands to apply for the Pilot program.

This interview with Christian Oestlien, the lead product manager for social advertising at Google, was featured on Ad Age Digital. Oestlien reveals the rollout of brand pages could happen very soon.

One thing Google will have to overcome in the coming months is keeping up with the demand from current and potential users. Recently, the network was blocked out to some potential users and invitees to allow the company to play catch-up with the large demand of people wanting to sign up.  Last week, Stephen Shankland of Cnet.com reported that Google was ready for another growth spurt in population, allowing those already able to access the platform the small window of time to invite others.

Over the past weekend, I noticed an influx of invites and was able to access my own Google+ account and invite friends. However, with growth can come bugs and errors.  According to CNN, some users reported being spammed with notification emails but many were quick to forgive the search giant.

PR and Marketing professionals should also be mindful that another platform to join the mix means another tool to be monitored. A PRDaily.com article noted the opportunity for marketers to utilize Google+ for it's search engine optimization opportunities and the +1 button via Google. Glenn Gabe in his Internet Marketing Driver blog shares, “You can target users in Search, and follow them to Google+. Yes, you will be able to reach them when they go back to their friends and family to find recommendations or to share information. That’s not possible with Facebook.”

Courtesy of xploringminds.com
Some interesting features that have made Google+ unique so far are:

  • Circles: This feature allows users to segment their connections into categories called Circles. Many are praising the ease of use of this feature that Facebook didn’t quite capture with their Lists feature. Now targeted messages to Circles can provide customized outreach.
  • Sparks: An integrated tool to allow users to easily perform searches about a topic and find content to share with their Circles. 
  • Hangouts: A group video chatting ability that allows up to 10 users to interact at once.  This feature seems to directly compete with the recently announced video ability that Facebook rolled out. Unlike Facebook’s video conferencing, Google + users can invite an entire circle or individual people to join the “hangout” and collaborate.

It seems like this service is moving faster than light. Just yesterday, ComputerWorld reported some changes coming this week to the platform. Today, Mediabistro.com reported that 10 million users have signed up for Google+ in two weeks!

Here at Furia Rubel we will continue to explore the opportunities that Google+ can offer our clients and keep the readers of ThePRLawyer in the loop with new features and benefits for their business.

Friday, June 24, 2011

Top News In Public Relations, Social Media And Marketing This Week

Posted by Amanda Walsh

Check out some of the top news and resources that Furia Rubel was reading this week:

• Mashable - Google Sites Now Automatically Render for Mobile
• Mashable - The Battle for Yahoo’s Future
• Wall Street Journal - Feds to Launch Probe of Google
• Tech Crunch - Google Responds To FTC Inquiry: “Using Google Is A Choice”
• Inc. Magazine - How to Market Your Business Using Google Places
• Burrelles Luce Fresh Ideas Blog - Cause Marketing - Personal Word-Of-Mouth and TV Most Influence Engagement of Generation Y

Today we discovered Newswordy.com, a website that explains the meaning of commonly-used words in the news. I thought I would also share this Ragan.com article called, The weirdest words in English - from A to Z

Have a great weekend!

Friday, June 17, 2011

Google Can Help You Manage Your Online Reputation With "Me On The Web"



Posted by Amanda Walsh

Some big news this week was Google launching a tool to help people keep tabs of online mentions of their name.

According to a Macworld.com article written by Juan Carlos Perez, “the new application, called Me on the Web, is aimed at people interested in tracking online references to their names and to other personal information that may be slanderous, inappropriate or incorrect.”

Different from Google Alerts, Me on the Web will generate a notice whenever Google finds a specific term on a web page. Users can create alerts for their name, email address or phone number. A Google Account is all that is necessary to begin using the new application Simply navigate to the Dashboard section.

To read more and check out resources for managing your online reputation, go to the articles in Macworld.com or Mashable.com.

Monday, May 23, 2011

Android Devices Prone To Leak Account Information

Logo credit: Google.com

Posted by Amanda Walsh

Many of us at Furia Rubel have Android-powered smartphones and were disturbed to hear of recent news about the possibility of our devices leaking private account information!

According to an Inc.com article by Christina DesMarais, despite the recent release of Andoid 2.3.4, “devices that sync with Picasa web albums will transmit sensitive data through unencrypted channels.”

Public Wi -Fi zones can prove to be a hot bed for attacks, as well. When a user logs into their Calendar, Twitter, Facebook or another type of account on their phone, an “authentication token” is produced and is valid for 14 days. If a hacker were to intercept that token, they could easily log in to the user's accounts.

Google says it’s aware of the problem with Picasa, but the search giant faces issues with getting cellular partners to be sure to upgrade to the latest OS versions. Another disturbing point noted by Dan Goodin from The Register is that many Verizon customers are using the Android 2.2.2 system with vulnerabilities that have been known for some time now. Verizon urges customers to use secure networks, but says “it will provide customers with an updated version of Android.”

Until that time, be sure to check your phone settings and only use secure Wi- Fi connections.

Friday, March 11, 2011

The Case For Generating Relevant Website Content

Posted by Laura Powers

In February, Google updated their algorithms under the auspices of improving search engine results for users. In part, the updates work toward providing us with Google results that list high-quality websites. One definition of a low-quality website is a site that exists simply to assist with search engine optimization of other sites. These types of low-quality sites are often referred to as content farms.

A good post from SearchEngineWatch.com explains, "What does Google consider high-quality? Original content and information: research, in-depth reports, and thoughtful analysis." There are many search engine optimization services available to businesses that will employ the use of generic keyword-heavy, link-laden articles distributed across multiple low-quality websites. Links from other websites help Google calculate the credibility of a site and these generic articles link back to a specific site with the goal of improving its rankings. Google is now analyzing these types of content farm tactics with more scrutiny.

With authentic articles, original content and relevant news and events, your site's content will be credible and valuable to the user looking for your product or service. As a marketing and public relations agency, Furia Rubel has recognized this – and now Google is going further to helping support these efforts. The new Google changes have stirred up a lot of discussion in the search engine optimization industry. In my opinion, the algorithmic changes are an advancement in supporting companies who work hard to provide quality content online to their audiences.

Friday, February 25, 2011

New Google Algorithms Aimed To Fight Link Farm Websites

Posted by Amanda Walsh

Big news from Google is revealed in “Google Declares War on Content Farms” by Stan Schroeder posted on Mashable.com today.

The company has announced a “major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google’s search results.”

Content farms are low-quality websites that pile up useless content and links in an effort to improve ranking results in Google searches. Unfortunately, a technique called Black Hat SEO is used by some to try and unscrupulously rank a website high on Google search.

The official Google blog post by Matt Cutts and Amit Sinhal explains the changes, which could upset some website owners. “We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down.”

Google's announcement of changes will undoubtedly improve search results for all users. As of right now, there aren’t many details from Google, but we do know 11.8% of Google’s queries will be impacted. Stay tuned and happy searching!

Logo credit: Google.com

Tuesday, September 28, 2010

The Press Release Lives On – Even In Web 2.0 World

Posted by Amanda Walsh

Contrary to what some have been saying, the press release is not dead! A recent article featured on the Search Engine Watch.com blog reaffirms the important role of this public relations tool and defends optimized press release usage within the public relations industry.

We have written a little about Search Engine Optimization (SEO) in past posts, but I’d like to bring some readers up to speed on what exactly SEO is. According to Wikipedia, SEO “is the process of improving the visibility of a website or a Web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.”

“There are a variety of reasons why the Furia Rubel team utilizes the press release. The PR tool helps us to ensure that we have all accurate and relevant information from our clients, compiled it in one place with details and contacts. In this way, press releases are an invaluable resource when directly pitching media representatives because everything is clear, concise and together in one space. Also, with each release we write, our team specifically incorporates SEO language to increase online visibility for our clients,” said Leah Ludwig, Senior Account Manager at Furia Rubel.

The Search Engine Watch.com blog offers some interesting information from a 2010 PRweek/PR Newswire Media Survey, “Journalists use a variety of tools during the course of research for a story. Ninety-five percent use Google/search engines, 93 percent use the company web site, 47 percent use Wikipedia, 36 percent use the web site of a commercial newswire, 34 percent use the company blog, 33 percent use social networks, 32 percent use general blogs, and 19 percent use LexisNexis/Factiva.”

If journalists are using Google to research, an effective way for public relations professionals to get their news out there is through an optimized press release. A new challenge has presented itself however, because press releases are competing with news media for top search results. This does not mean that the press release is dead, just that it is important for SEO experts to stay abreast of the changing SEO terms and results.


(photo credit: webdesigngeek.info)

Friday, September 10, 2010

Google Instant Provides New Search Capabilities


Posted by Amanda Walsh

Google has finally debuted their new search feature, Google Instant. According to the website, “Google Instant is a new search enhancement that shows results as you type.” The company also shared the following “Did you know?” facts about Google Instant:

* Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
* Using Google Instant can save 2-5 seconds per search.
* If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
* 15 new technologies contribute to Google Instant functionality.

Google Instant only works if you are signed into a Google account. This may be a part of an effort to encourage more people to sign up for Google Accounts. The Instant feature can be turned off if you find it bothersome - simply adjust your settings via the Google.com/preferences page. For now, the Instant search is only available in the USA. To read more about this check out the article, “Google Instant - 10 Things Marketing Teams Need to Know.”

The Google Instant unveiling comes after a week of tantalizing “doodles” or logos on the Google landing page that kept everyone wondering what the big surprise would be.

On September 7, the company made public a fun, kinetic-like “doodle” or logo on the landing page. Dozens of boisterous balls formed the Google logo but scattered when the user brought their mouse arrow near. Check out a video here. The very next day, another doodle was put up on Google.com that featured a colorless Google logo. When a user began to type in their search query, the letters in the Google doodle would be filled-in with a different color after each keystroke. Read more about that here.

In my opinion, Google did a great job growing buzz around the unveiling of Google Instant. Everyone took notice of the changing logos and the people at Google posted tweets to build curiosity even more. What do you think about Google Instant and the build up to the unveiling of the new feature?

The more important question that has the blogosphere humming is, how do you think Google Instant will effect Search Engine Optimization? I'm curious to see more statistics and numbers as website analytics show the effects this new feature. Stay tuned!

(photo credit: devicemag.com)

Friday, September 03, 2010

New Google Features Help PR Pros Keep Up With Growing Trends


Posted by Amanda Walsh

The Furia Rubel team wants to share some news about interesting search tools from Google with ThePRLawyer audience.

Google Realtime search allows you to look for results in Google as they are happening. The search compiles results from Twitter, Facebook, blog posts, and websites to give you real time content that is live and continuously updated. The user can also specify the location of where the news is coming from. For example, the keyword “Obama” can be narrowed down to view only the keywords produced from a specific city or state. Many times you can find breaking news before major news outlets have the opportunity to release them. This is a great marketing tool for any brand or business that wants to stay on top of breaking news or crisis communications.

Another feature from Google is the new YouTube Channel, the Google beat, which brings updates of the latest weekly trends in Google searches within the U.S. The video, formatted in a news-style way give a rundown of the latest search trends. For example, this week “Hurricane Earl” and “Paris Hilton” were two huge search terms.

These two new features from the search giant raise some interesting food for thought - Is Google trying to compete with Twitter in the department of trending topics? The popular micro-blogging service presents real-time updates of news from around the world and can be narrowed down by keyword.

It seems lately that Google is moving in the Twitter-based, newsfeed direction with their recent feature rollouts. The Google beat, YouTube channel, also brought to my attention other tools that Google offers such as Google Trends, Hot Trends, and Google Insights for Search. The Year-end Zeitgeist feature is the most interesting to me because it provides a snapshot of the year in search trends. All of these provide the user the ability to check out what is hot right now or what have been the top search trends over an entire year.

As technology and features from Google continue to grow, we continue to build archives of our culture. With an archive reaching back to 2001, anyone can see the gaining and declining trends of that year.

Again, searching trends and these new features from Google can be very useful for professionals in the marketing and public relations industry to keep an eye on the changing trends across the country.

(Photo credit: Google.com)

Wednesday, April 28, 2010

Google Voice and Why Attorneys Should Know About It

By Guest Blogger Jennifer Ellis
jellis@pbi.org
Associate Director - Media Technologies
Pennsylvania Bar Institute

Are you an attorney? Do you know about Google Voice? If you don't you should. Google Voice is an invitation only Web based service which provides a free phone number that can be connected to other numbers. The GV number can be made to ring to a series of phones, home, office and cell, all at the same time or one after the other. I connect GV to my private cell phone so I can be reached (or not) when I am out of the office. If I don't want to be reached, I put the service on Do Not Disturb. If anyone calls when I am in DND mode the call is routed directly to GV voicemail. When I call out from my cell, I can make it appear as if I am calling from my GV number, same for sending a text.

In addition, the service provides the ability to send or receive texts right from the GV Website. When you don't have GV set to ring your phone(s), you can arrange to receive an alert whenever you receive a voicemail or text message. As an attorney, you might find the GV service useful or you might feel you have no use for it. Regardless, you should still know about GV, and here is why. GV provides a full transcript of any voicemail message. It provides transcripts of every text message sent or received through the service.

GV also provides the ability to record a phone call. At the start of the call an announcement states that the call is being recorded. Your average person doesn't have the tools required to record a phone call and so has to rely on his or her memory to state what was said during a call. Then it has to be determined who is properly stating what happened on the call. Not with GV, every word is recorded.

Whether you choose to use GV it is still wise to be aware of this service. Your client could be using GV and end up with an e-discovery request that would contain an incredible amount of well organized information; or you could seek the same from opposing Counsel. Or perhaps the individual on the opposing side could be using GV to gather a lot of information about your client, all in his or her own words.

Wednesday, March 31, 2010

Rick Klau Shares How to Add a "Best of" Page to Blogger

Posted by Katie Noonan

Friend of The PR Lawyer, Rick Klau of Google, had a great blog post today on how to add a "Best of" tab to your Blogger blog.

Including a "Best of" tab is a great idea if you have specific blog posts you want to showcase. Think of it as a 30 second elevator pitch- it gives people an idea of who you are and what you're about and, if done right, convinces them that to take the time to get to know you more.

For more information and directions on how to add the "Best of" tab to your blog, check out Rick's full post.

Search The PR Lawyer

Furia Rubel on Facebook

Blog Archive

About Us Team Services Experience News Events Media Clips PR Successes Articles Marketing Portfolio Resources Books Contact Us Blog