Comcast to Buy Plaxo Social Network

This just in from the Philadelphia Business Journal - Comcast is set to purchase Plaxo which currently provides a free service that updates and maintains the information in your address book. Plaxo has also become a social networking tool (Pulse) much like LinkedIn. So, as a Comcast user and subscriber, I'm wondering how long the platform will remain free.

Thomas Claburn of Information Week reported an hour ago on the story.

Claburn says:

"For Comcast, the deal provides an opportunity to make use of data about the 50 million people now under its umbrella. This may prove useful not only for marketing, but also for promoting content creation and communication. With a few more Internet-oriented acquisitions or partnerships, the cable service provider could develop a loyal Internet community, making it more competitive in the social arena with the likes of Facebook, Fox Interactive, Google (NSDQ: GOOG), and Yahoo (NSDQ: YHOO)."

Here are some links to more of the news coverage:

REFILE-UPDATE 2-Comcast buys social network pioneer PlaxoReuters - 5 hours agoBy Yinka Adegoke and Eric Auchard NEW YORK/SAN FRANCISCO, May 14 (Reuters) - Comcast Corp (CMCSA.O: Quote, Profile, Research) has agreed to acquire ...

Comcast buys Plaxo websiteguardian.co.uk, UK - 5 hours agoThis article was first published on guardian.co.uk on Thursday May 15 2008. It was last updated at 12:06 on May 15 2008. US cable company Comcast has bought ...


Comcast Buys Social-Networking Site PlaxoTheStreet.com - 6 hours agoComcast CMCSA will acquire social networking site Plaxo in a move aimed at unifying social media across the Internet and television. ...

Comcast Acquiring Social Networker PlaxoWashington Post, United States - 14 hours agoComcast (NSDQ: CMCSA) has acquired social networker Plaxo. Terms of the deal weren't disclosed in a Plaxo blog post announcing the news, but both TechCrunch ...

Comcast And Plaxo Invite You To The Marriage Of Set-top Box ...Washington Post, United States - 14 hours agoJust got off the phone from a tandem interview with Plaxo CEO Ben Golub and Comcast Interactive Media's Sam Schwartz. They weren't willing to talk money but ...

Comcast buys Plaxo: Will social networking and TV fly?ZDNet - 19 hours agoComcast has acquired Plaxo in a move that aims to make the cable giant’s interactive portfolio more social and potentially bring a little Web 2.0 to your ...

Comcast to Buy Plaxo for Social NetworkingPC World - 19 hours agoComcast will acquire social-networking company Plaxo to power upcoming community features on its TV, broadband data and phone services. ...

Confirmed: Comcast Bought Plaxo, Deal Closed TodayWashington Post, United States - 19 hours agoThe rumors were accurate: Comcast will announce their acquisition of social contact list Plaxo today. Financial terms are not being disclosed, ...

Comcast to acquire contact manager PlaxoThe Associated Press - 20 hours agoPHILADELPHIA (AP) — Comcast Corp. is buying contact management company Plaxo Inc. and plans to incorporate into all its offerings features intended to help ...

Comcast to acquire networking Web site Plaxo: reportForbes, NY - 21 hours agoSAN FRANCISCO (Thomson Financial) - Comcast Corp. is acquiring privately held social networking Web site Plaxo, the Wall Street Journal reported on its Web ...

Comcast acquires social network pioneer PlaxoReuters - 21 hours agoNEW YORK/SAN FRANCISCO (Reuters) - Comcast has agreed to acquire pioneering Web start-up Plaxo, which first sought to turn address books into social ...

Comcast to Buy Networking Site PlaxoWall Street Journal - 21 hours agoBy VISHESH KUMAR Comcast Corp. said Wednesday that it will acquire high-profile networking Web site Plaxo, in an effort by the cable operator to broaden the ...

Expand Your Web Site By Using a Content Management System

Craig McGuire of PR Week recently wrote an article titled “Expanding Web sites helps readership.” McGuire found that updating Web sites to offer easier and effective tools brings in a broader audience and I couldn’t agree more.

McGuire used FedEx’s Online Newsroom as an example of how an organization can take regular press release, news and company background content and turn it into an interactive, Web 2.0 hub for all Web site users from the press to shareholders. FedEx used a permission-based content management system to apply such effective and descriptive tools as videos, images, social bookmarking, multimedia flash video and many more. FedEx went from having 4,500 unique visitors per month to 65,000 per month.

The Furia Rubel site is also built on a content management system foundation and we completely stand by McGuire’s analysis. Your company’s Web site is your store front or as quoted in this article, “one centralized, 24-hour official company online newsroom.” You want your store front to look good and feel clean, offer the most recent and desired goods and entice customers to keep coming back. McGuire lists some key Web site guidelines that may help you expand your Web site.

Do
- Track audience interest and allow feedback
- Lean toward simple, clean navigation
- Offer a means to subscribe to news

Don’t
- Follow the herd
- Produce a variety of Web sites
- Let your content grow stale – timely content is vital

Ten Ways to Use LinkedIn

We have posted several articles on the benefits of utilizing on-line networks such as LinkedIn. You may have checked it out, or even signed up for an account, but have you capitalized on any of the opportunities of networking on social media sites?

If not, here is an informational article to jump-start your on-line networking capabilities, Ten Ways to Use LinkedIn. The author, Guy Kawasaki, is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com.

In this article, Kawasaki provides the following “how to” tips on on-line networking:

• Improve your connectability
• Increase your visibility
• Perform blind, “reverse,” and company reference checks
• Gauge the health of an industry

For more information, check out this article on-line.

Put this New Promotional Web Tool to Good Use

In a recent PR Week article, Web tools enhance promotions for in-person campaign, Marc Longpre highlights a fabulous promotional web tool, Zvents. The new web tool helps corporations and organizations promote and market their events by:

- Organizing and localizing an event’s information
- Improving links on search engines like Google
- Increasing an organization’s ability to find niche audiences

Zvents increases a business’ ability to target specific audiences by featuring a database and search tool for events around the country. Ultimately, the site gives promoters more control over how the event is promoted which is always a challenge for PR professionals.

The Gratitude Campaign - Thank a Soldier Today

The Gratitude Campaign... have you heard about it yet? If not, check out this amazing public relations awareness video. It's about saying thank you to all the men and women who serve our country.



Can you only imagine if we were able to thank all the parents, spouses, children, other family members and friends of those who have fallen? It is to them I say, "we remember."

Bill Gates Public Relations Brilliance at It's Best: From Gina Rubel

Okay, so this morning, my husband e-mailed me a link to Bill Gates Last Day CES Clip. It's a seven minute video spoof (toast or roast -- as you will) of Bill Gate's supposed last day at Microsoft which was aired earlier this week at the Consumer Electronics Show in Las Vegas.

The video is public relations brilliance at it's best. . . and what money can buy! I can only imagine how much this video must have cost. It's star studded with Hillary Clinton, Barack Obama, Brian Williams, Matthew McConaughey, George Clooney, Bono of U-2, Steven Spielberg and Jay-Z! Wow. Now that's power to say the least.

Here's what some others are saying about the video:

Reel Pop (Steve Bryant): http://www.reelpopblog.com/2008/01/what-will-bill.html#trackback

Wired (Jose Fermoso): http://blog.wired.com/gadgets/2008/01/ces-2008-bill-g.html

e-Week (Joe Wilcox): http://www.microsoft-watch.com/content/corporate/bill_gates_last_day_at_microsoft.html

Seattle Post (Monica Guzman): http://blog.seattlepi.nwsource.com/thebigblog/archives/128984.asp?source=mypi

Forbes Top 25 Web Celebs...

Forbes compiled this year’s list by looking at a “Web Celeb” as a person famous primarily for creating or appearing in Internet-based content, and for being highly recognizable to a Web-based audience. From the candidate list of 200 Web celebrities each candidate was ranked in five areas:1. Web references as calculated by Google 2. traffic ranking of their home page as calculated by Alexa3. Technorati rank of their primary Web site or blog4. TV/radio mentions and press clips compiled from Factiva5. bonus points if ‘Web Celeb’ regularly published their own videoblog or podcast. For the full list, go to
http://www.boxofficepsychics.com/?p=864

IT Investments: Measuring Your Businesses ROI

I came across a live roundtable webcast, Get Better Results from Your IT Investments, featuring speakers Rob Whitley, Sr. Analyst for Forrester Research and Matt Gowarty, Sr. Product Manager with Fluke Networks along with moderator Sandra Gittlen, Technology Editor from NetworkWorld.

The panel offers some interesting information:

In a 2007 survey done by Forrester Research, Inc., it seems IT objectives are coinciding with those of the business world. Instead of focusing solely on security, IT trends show companies focusing on improving disaster recovery, consolidating multiple programs and upgrading applications to keep up with the changing business demands; all aspects that prove to provide headaches for many business leaders.

Measuring your ROI for your IT needs may not be as hard as you think.

According to the panelists, there are 3 aspects in which to keep an eye out for:

Optimization – Update your site regularly to ensure consistent web traffic
Control – Know your security applications and how to manage them
Visibility: Measure and monitor your activity to see the results you yield

To find out more information on what value can IT investments can bring to your organization, how to increase increase productivity among co-workers and associates, benefits of consolidating multiple IT applications and providing necessary IT security for your business, Register Here to see a free presentation.

Glossary of Web 2.0 and Social Media Terms by Digital Influence Group

For those of you still trying to figure out all of the new vocabulary used to identify all of the cool tools and features of Web 2.0 and social media, there is a great glossary of terms provided by Digital Influence Group - a company started by Larry Weber. Larry is the author of "Marketing to the Social Web" which is a must read!

Keeping Up With the Blog Conversation

Here are some tools to help you keep up with the conversation on blogs. These are tools you can use now to track what’s being said about you, your industry, your company and your competitors:

Ice Rocket (www.icerocket.com)
Blog digger (www.blogdigger.com)
Blog Hop (www.bloghop.com)
Plazoo (www.plazoo.com)
Feedster (www.feedster.com)
Google Alerts (www.google.com/alerts)

Ad Age Reports Growth for Yellow Book USA

So many plaintiffs’ attorneys ask me if they should invest in Yellow Page advertising. My answer always depends on what the firm is trying to accomplish and what books are available in their market.

Ad Age recently reported on 2006 net U.S. revenue and growth for the top four Yellow Page companies. Check out the growth of Yellow Book USA. 11.1% growth in net revenue as compared to a loss for the other three. Nice work in a market where naysayers believe it’s the end of the printed directory. Just like the Internet didn’t do away with print newspapers (not yet anyway), printed directories aren’t going away any time soon.

The bottom line: Yellow Pages need to continue to diversify into the digital markets, capitalize on Web 2.0, and keep the medium affordable for advertisers.