Thursday, October 02, 2003

When speaking to the media, writing a press release, or talking to a jury, I always tell my clients to keep it simple. Speak in soundbites. Write at a 7th grade level. Talk to the jury not the judge. And so this morning, I was listing to Zig Zigler's "See You at the Top" during my morning commute and he reconfirms my message. He says we must remember, "there are only three pure colors but look what Michaelangelo did with them. There are only ten digits but look what Einstein did with them. And there are only seven notes but look what Bethtoven and Chopin did with them." His point is well taken! He then reminds us that the most notable speech in American history, the Gettysburg Address, only had 272 words - most of which are one sylabol. Now that's good writing! - Gina Rubel

0 comments :

Search The PR Lawyer

Subscribe to our Blog

Enter your email address:

Delivered by FeedBurner

Furia Rubel on Facebook

Blog Archive

Labels

About Us Team Services Experience News Events Media Clips PR Successes Articles Marketing Portfolio Resources Books Contact Us Blog