Monday, March 02, 2015

Who is in Your Tribe of Successful Women?

By Gina F. Rubel

I am very fortunate to have met some really amazing women along my life’s journey. Last week, a client sent me an email (in response to me saying thank you for a referral) which said, "Behind every successful woman should be a tribe of women who have her back! I'm in your tribe."

I am grateful!

This got me thinking about the women who are in my proverbial tribe and what makes up a successful women’s tribe. It’s like the old adage, “It takes a village.” Yes, it does. And I certainly would not be successful without the women (and men) who have had my back along the way.

Here is my attempt to say thank you, in a small way, to just some of the successful women who have helped the village that I live in to prosper and grow.

Family: First and foremost are family and roots. If it wasn't for my mother who is there to look out for me every day, there to help my husband and me to do everything that it takes to keep a household running smoothly, I would not be a successful woman. End of story. Thanks, Ma.

Friends: Then there are my friends, both near and far, who I can talk to about anything and everything. I can let my hair down, be the personal me, shed the suit for sweats, shut off the electronics, walk along the beach for hours on end, eat, drink and be merry, in our own special way. To my friends from Pennsylvania to the Jersey Shore, Annapolis to the Bahamas, and L.A. to Leicestershire (you know who you are), I say thank you!

Colleagues: It is true that you spend more time with your office mates than you do most anyone. And I am blessed to be surrounded by amazing and successful women, each in her own right! The ladies of Furia Rubel, Laura Powers, Sarah Larson, Kim Tarasiewicz, Rose Strong and Megan Quinn, and the consultants who support us, are the eyes, ears, backbones and brains that contribute greatly to our success. And to the other ladies who have passed through our doors, whether it was for a three-month internship or for a several-year stay, I am grateful to each of you.

Clients: Behind every successful woman are other women. Yes indeed. And the women that I have the opportunity to work with are absolutely amazing; the best in their respective fields. Thank you, ladies. I am in your tribe! A special shout out to a few of those ladies, clients both past and present, who have made a special difference in my life professionally and personally.

Women’s Network: There are also those professional women you meet along the way, perhaps at a networking function, professional association or board meeting. You know instantly that you are attracted to their energy and enthusiasm for life and success (however they define it). You also know that you want to see them succeed because of their brilliance, attention to detail, expertise, and sheer love of life and love for what they do. There are just too many amazing women for me to name them individually, so here is a list of some of the organizations within which I have met women who have made a major difference in my life:

  • Bucks County Women’s Fund (Now the United Way of Bucks County Women’s Initiative)
  • Central Bucks Chamber of Commerce
  • Legal Marketing Association 
  • Network Now
  • Philadelphia Bar Association
  • Women’s Business Forum of Bucks County

Women Trailblazers: Sacrifice of self and service of others: these are two traits that I have consistently found in women trailblazers. One such gamechanger is Nikki Johnson Huston, Esq., a tax attorney and antipoverty advocate who was once homeless. Nikki speaks to and writes for communities all over the world, sharing her story of survival and her message of hope. Most recently, Nikki launched DONAFY, a location-based micro-philanthropy iPhone app that will allow people to easily locate, notify and donate to nearby nonprofit organizations that service those in need of housing, food, medical care, mental health or job assistance.

In celebration of Women’s History Month (March), reach out to and say thank you to all of the women in your tribe. Let’s make history by honoring one another and remembering that none of us can survive alone. Use the hashtags: #WomensHistoryMonth #Women #LeanIn #ChangeTheRatio

Wednesday, February 25, 2015

The Dreaded LinkedIn Profile Photo

By Rose Strong

Did you know that the likelihood of your LinkedIn profile being viewed is 11 times higher if you have a profile photograph of yourself than if you don’t?

In today’s technological business world, it’s been said that a website is a company’s front door. If that’s the case, then LinkedIn must be the window through which we are seen as employees, employers, recruitment managers, and business networking opportunities.

By the end of 2014, the social network had 347 million members, according to, The Statistics Portal

According to the marketing site,, LinkedIn reaches more than 200 countries and territories and is available in more than 20 languages. The site draws about 187 million unique visitors and more than 40 percent of them log onto the site each day.

With that widespread influence in mind, let’s get back to the photo. Don’t like to have your picture taken? A bit squeamish in front of the lens? Or do you fall the other way and turn into a ham or have a few crazy shots of yourself drinking from the keg hose at the frat party? Having a photo is important, but using the right ones and knowing the damage the wrongs ones can cause is imperative (take that frat party picture down ASAP) to you being taken seriously in the business world.

Just recently, I sent an invite to connect with someone on LinkedIn and suddenly got a screen of headshots or silhouettes of people I might know and may wish to connect with. I caught myself ignoring the blank ones and focusing only on the ones with photos. I’m not a career coach or hiring manager, but some of the photos I saw were clearly not advantageous to the folks’ professional profiles.

One was a selfie taken on a plane. Really? In plain view were the overhead luggage compartment and the head rests of the seats behind the person staring out at me.

Several profile photos were of people being interviewed or filmed by local media or even a cover shot of a magazine. I know it may seem impressive, but all the viewer sees is the distraction of the news people, camera or microphone or the magazine cover.

Pets in photos, yea or nay? There were more than a few of these. If you’re the executive director of the city humane society or president of the region’s farm animal rescue,  a tasteful photograph with a relaxed animal may be appropriate. However, cuddling your Bearded Dragon lizard or Asian Box Turtle or letting Polly your Rainbow Lorikeet sit on your shoulder may not be quite the image you wish to project.

Spouses in the same photograph won’t do anything to showcase your individuality and strengths. Although you may love one another and work together, you’re not joined at the hip; you each have something to offer the world. Stand out on your own, with an individual profile and a photo.

Glam shots in your wedding dress, gazing pensively out the window or your long, flowing hair covering one eye with your head tilted just so, aren't the shots of someone moving up the corporate ladder.

If you’re trying to do something different, that’s okay, but you want to stand out and be the center of the viewer’s attention, not a distraction. Your credentials may be stellar, but that view of your photograph can make or break what someone thinks in those first few seconds.

The old cliché that you only have one chance to make a first impression rings true even on social media. For more guidance on choosing the appropriate image, this article by Tommy Landry for gives some excellent tips on how to make the most of your LinkedIn profile photograph.

Monday, February 16, 2015

Social Network Sites: How do they Work for you Personally?

By Rose Strong

What started out in 2004 as a small network at Harvard has grown into something much, much bigger than just a group of students using “the facebook” to connect with one another on a Massachusetts campus. Besides giving us the ability to keep up with friends and family, social networking sites became the go-to space by which business connected with their audiences / clients / customers.

In PR and marketing we know what it’s used for: pushing out product information, connecting with customers, seeking new business leads and the like. But, how do you make use of sites such as Pinterest, Twitter, Instagram, LinkedIn and Facebook for your personal connections that have nothing to do with business?

How do you use social media personally?

A few weeks ago, my wife had a medical emergency just after we had eaten dinner. After heading to the emergency room and sitting there for hours on end amidst a sea of flu-stricken adults and toddlers, I kept my friends and family updated through Facebook’s Messenger app. When texts wouldn’t go through, the Messenger app, posting directly on Facebook or sending a picture through Instagram worked!

The best thing about using social networking sites during an emergency like we experienced was that my friends, several of which are insomniacs or in different time zones, were there and supported me through a very long and intense night.

This is just one example of how these sites also have given us ways to get information out en masse to those we wanted informed.

How’d we do it back then?

In the olden days – she said very sarcastically – I would have had to wait until I returned home to make many phone calls to family and friends. It would have been exhausting. By the time things were stabilized at the hospital and I was able to go home at 6:45 a.m., I only had to make a few personal calls and take a much-needed nap.

According to a survey done by, Facebook remains the most popular social networking site today, although its growth has slowed somewhat. Other popular sites, meanwhile, are making headway and seeing growth.

From the highlights of survey, I found the following pretty fascinating:
  • Social networking sites are increasingly used to keep up with close social ties
  • The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American
  • Facebook users are more trusting than others
  • Facebook users have more close relationships
  • Internet users get more support from their social ties and Facebook users get the most support
I know it may sound strange, but I’ll admit that I have friends online whom I’ve never met but who still mean a lot to me. I belong to several closed Facebook special interest groups. The people in these groups share my interests and we often speak beyond our interests either online in the group or through email or instant messaging, becoming distant participants in each other’s lives simply through social networking.

We share our lives with each other. And only what we want to share. Several people have lost husbands or wives, some long-time members have passed on, family members of the group associates have become sick, graduated school, seen the births of their first grandbabies, and lost pets or adopted new ones, been in car accidents, won awards, traveled around the world, been laid off, fired or found new jobs. In each instance, members of the group rally, be it with tears, kind words, encouragement or congrats.

Without these folks from all over my social network sites, I don’t know what I’d have done to get through such a long and arduous night in the emergency department. I found it a godsend to be able to keep my friends and family updated and gain their support back as I needed it.

Tuesday, February 10, 2015

Throwback Weekend and the Future of The Internet

No Google maps, no GPS, no weather app - a weekend at a ski cabin demonstrated just how much the author depends on her smartphone to navigate the modern world.

By Kim Tarasiewicz

I recently spent a weekend in a ski cabin that had no Internet, cable TV or cell service, which I thought I would enjoy. I do love unplugging every once in a while, and I loved the idea that the kids had to find my kind of “old fashioned” fun, like jumping into 5-foot snowdrifts. But there was a snowstorm coming and I realized that I needed a weather report so we knew when to pack up and leave before it hit.

So my challenges?
  • No GPS or Google Maps to use on my phone – I had to use a paper map.
  • No weather app or weather channel for the storm – I panicked and called my cousin (on a landline, to my horror) to check her TV weather station.
  • I needed more food (I had nine teen boys with me) and couldn’t Google a grocery store location – I asked one of the reps at the ski resort for directions to one close by.
Of course, I use technology daily; most people do in today’s world. And while there is always much debate on how this generation of young people uses technology, I thought about how integrated into my life it has also become over the past 15 years.

Then I drove home to watch the Advertising bowl (I mean the Superbowl) and I saw the BMW i3 Electric Car commercial with a throwback clip from the Today Show where they talk about “What the Internet is” from 20 years ago. I began to wonder what the Internet would be like 20 years from now.

Everyone has a prediction on how technology will evolve and where it will help or hurt humanity. Technology will certainly continue to change the labor industry, with changes in manufacturing and production lessening the need for human jobs. On the other hand, it may increase positions in new areas such as robotics and Internet security; either way, it will result in a shift in the workforce for the next generation.

We already have online classes for colleges and some charter schools, but there may be virtual learning opportunities for students with the possibility of staying home and taking classes while recovering from a contagious disease such as the flu, making schools safer and healthier.

Our technology will certainly change in size, which we can see happening already with the Apple iWatch coming and phones becoming lighter and more manageable. We now have smartphones that react to speech, but will we be speaking to our computers? Chances are the answer is yes, and they will be smarter, too, saving our preferences and using this to make our lives easier. Marketers are already using this - if you have ever clicked on an ad while on a website, notice every time you open a tab on the Internet, you are “fed” a similar advertisement.

So will the future be like living in a Star Trek movie? Maybe, maybe not, but I do have faith that society will learn to adapt to any new technologies, just as we have done in the past 20 years.

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