Law Firm Marketing for attorneys, legal marketers, public relations specialists and others seeking useful integrated marketing, social media and PR expertise to assist with integrated marketing and public relations campaigns. To learn more, visit http://www.FuriaRubel.com
Tuesday, December 30, 2008
Gina Rubel to Keynote eWomenNetwork Accelerated Networking Event in January 2009
What: eWomenNetwork’s King of Prussia Chapter will host its first 2009 accelerated networking event on January 20 led by keynote speaker Gina F. Rubel of Furia Rubel Communications. Rubel will address “The Strategic Approach to Building Your Business Through Public Relations” and will provide tips on how to consistently and effectively execute public relations tactics to increase the bottom line.
When: Tuesday, January 20, 2009
Informal networking will begin at 11AM. The formal networking and main program is scheduled from 11:30AM to 2PM.
Where: The event will be held at Chadwick’s - The Club at Shannondell located at 2750 Egypt Road in Audubon, Pa.
About the Event: There are many public relations tactics you can employ to develop new business and increase existing business. Tactics designed to increase awareness among your target customers, create an ongoing buzz and position you as an expert in your industry will inevitably increase profit. Rubel’s program, “The Strategic Approach to Building Your Business Through PR,” provides tips for you to consistently and effectively execute public relations tactics and increase your bottom line. Event attendees will walk away with simple tactics to use to generate positive awareness; know-how to create an effective public relations program; know-how to become a resource for the media; and details on where to go for more information.
The event is will cost $45 per person and $35 for eWomenNetwork members. All late registrations will be charged $55 as of January 15, 2009. For more information on the event, contact Rosemary Russell at (610) 864-6186 or rosemaryrussell@eWomenNetwork.com.
About Gina F. Rubel, Esq.: A communications expert, attorney, author and publicist, Gina F. Rubel, Esq., is the owner of Furia Rubel Communications, Inc., a certified woman-owned public relations agency in Doylestown, Pa. Gina is the past president of the Women’s Business Forum of Bucks County. She was honored by the Philadelphia Business Journal as a 2008 Woman of Distinction, by Governor Rendell with the PA Best 50 Women in Business Award and by the Public Relations Society of America Philadelphia Chapter with the Deanne White Award for Community Service. Her agency was recognized as a Women Business Enterprise nationally by Women's Enterprise Magazine and received three Philadelphia Business Journal Top Corporate Givers Awards in 2008. To learn more, visit http://www.furiarubel.com/.
About eWomenNetwork, Inc.: eWomenNetwork is the fastest growing networking resource connecting women and business. The King of Prussia Chapter serves the business community of the Delaware Valley and brings businesswomen together not only for the benefits of networking but also to provide the knowledge and skills necessary to succeed in the business world. For more information on the event and the eWomenNetwork King of Prussia Chapter, visit www.events.ewomennetwork.com/event/details.php?eid=9767.
Wednesday, December 24, 2008
Yammer? The New Internal Office Style Twitter
Posted by Amanda Walsh
As many of you know, Katie and I are big fans of Twitter and writing blog posts about the best practices of using this online social media tool. One of Katie’s recent blog posts presents some other opinions out there about Twitter’s effectiveness in public relations, but I still think it is an interesting social media tool that should be explored.
I recently found an article on Ragan.com about a new internal Twitter-style tool called Yammer. It is similar to Twitter but solely limited to internal use within your organization. Messages are private and also can be targeted to specific work teams. If you're not familiar with Twitter there are many previous posts here on The PR Lawyer to reference.
Like Twitter, Yammer is free. However, for a small fee offices can upgrade and use other tools such as password protection and customization. Some key differences that set Yammer apart include, no limit on message length, the ability to add attachments and the ability to send messages to large groups. Yammer´s CEO, David Sacks, says the main goal of the tool is to make Yammer easy to use at work.
Much like Twitter, users can ´yammer´ about brainstorming sessions, valuable Web links, or happy hour sessions. However, Yammer is used in place of e-mail and allows for a bigger group discussion environment. E-mail can now be saved for communication that needs a more specific, business-related matters.
Yammer´s benefits for public relations professionals include:
- Freeing up e-mail inboxes for only urgent messages
- Less fear of information going to competing companies because messages are exclusively internal
- Creates a sense of community within the company (i.e. satellite offices across the country can be connected)
- The group function allows account managers to keep tabs on what is going on with specific accounts
This could be an interesting tool to check out for your internal company needs.
Tuesday, December 23, 2008
Fair and Balanced Blogging: The Downside of Twitter
Let it be known that I share the following begrudgingly, but with the belief that like a good news outlet, The PRLaywer should be unbiased. As much as I love Twitter, Stephen Baker of Businessweek’s Blogspotting raises a valid point about the…umm…downside of Twitter here.
If you’re like me, you get just a little excited when someone new starts following your tweets. But how many followers actually see your tweets on a given day? Therein lies the problem. If they are logged in and tweeting at the same they may see it, but with so many people tweeting your tweet will be knocked off their radar probably within an hour or so. Which begs the question, if a tree falls in the forest and no one is there to tweet about it, does it make a sound? Ok, not a perfect analogy, but you get the idea. Baker’s blog made me think twice about how much PR is really garnered from tweeting.
By no means am I saying should you stop tweeting. Twitter still connects you to people with whom you may never have had contact. And, it’s just plain fun to see what people are saying and weigh in with thoughts of your own.
To optimize your Twitter presence, I recommend tweeting @ people. Doing so could build new relationships and lead to potential new business or networking opportunities. Also, Facebook and Plaxo have Twitter applications which send your tweets directly to your profile page. This means that even more people in your network will see what you have to say.
All-in-all, Twitter may not be perfect, but it’s still a wonderful PR tool.
Since this will likely be my last post before Christmas, I want to wish everyone a wonderful holiday and happy and healthy new year! I hope you’ll continue to visit The PRLawyer and keep the conversation going in ’09…
From Manager to Leader by Ken Jacobs
As with all commerce, the public relations industry is facing challenges we have not seen in decades, from budget cutbacks to on-hold RFPs, from layoffs to clients who ask us to do more with less.
Ken Jacobs believes that the most important skill we must develop within our teams to get through the challenging times ahead is that of leadership. We agree.
In his article which appeared in The Public Relations Strategist and PR Tactics and the Strategist Online, "From Manager to Leader," Ken Jacobs shares the insights of some of the public relations’ industry's top leaders including: Tom Coyne (president and CEO of Coyne PR), Joel Curran (senior vice president and managing director/midwest region of Manning, Selvage and Lee), and Brian McPeak (vice president, corporate communications and public relations, Rohm & Haas), among others. Ken’s article is well worth the read.
When I asked Gina Rubel of Furia Rubel Communications her perspective on the article, she said, “I agree with Ken. Leadership is key to success. A good leader will understand how to keep the team competitive on the current playing field.” Gina said, “It’s about doing the right things, maintaining a positive attitude, and knowing that opportunities always arise. This is the time to seize the moment and gain market share – not crumble and fall.”
During economic downturn or company turmoil, solid leadership can be the determining factor in your firm’s survival. Jacobs outlines skills that distinguish a manager from a leader and he encourages individuals to develop these skills early on in their career.
Read the full article here.
Monday, December 22, 2008
Navigating Social Networking Sites: To Join or Not to Join?
Posted by Katie Noonan
People today are more strapped for time than ever, which makes Dan Schawbel’s recent blog on Mashable-Twitter, Facebook, Digg: Can You Join Too Many Networks? especially topical and a great resource for those in the working world.
Schawbel urges readers to be selective when deciding on which social networking sites to join. With so many sites to choose from, it may be difficult to determine which is best for your specific professional needs. Below are recommendations based upon Furia Rubel’s work with our clients and their successes.
- Facebook. Facebook is the pre-eminent social networking site for the 18-24 set, and increasingly for professionals and people in their 30s and 40s as well. With almost 200 million users, MySpace is technically the largest social networking site, but Facebook has a level of credibility and innovation which MySpace has so far been unable to match. Facebook has a social component to it which makes it a great resource for networking and re-connecting with old friends, classmates and colleagues who could potentially be new business prospects or referrals. It is better for showcasing your personality than your business credentials, but an appropriate Facebook profile with information about your business could open some doors.
- LinkedIn. LinkedIn is often referred to as “Facebook for grown-ups.” With more emphasis on business networking and less on socializing, LinkedIn users are professionals hoping to grow their professional circle and their business. Unlike Facebook applications like Bumper Sticker, Super Wall and the recreational-like, the applications recently introduced to LinkedIn are more geared toward business, especially carrying out office tasks with greater ease. If you join one social network with a goal of generating new business, I would recommend LinkedIn.
- Twitter. With its 140-character tweets, and the help of supplemental sites that allow you to track what other people are saying about your business, Twitter is an easy and efficient way to promote your business and connect with people. While building a Facebook page or Twitter profile can be time intensive, Twitter allows you to post short blips and let other people find you. A link on your company’s website to your Twitter page will grow your following tremendously within the span of a few days.
There are many other social networking sites out there, but Schawbel urges, and I agree, that individuals should avoid joining too many, or those that seem like they could fizzle. The best way to determine which to join in my opinion is to go with the tried and true, and those that have a million users or more. Realize that social networking sites do take time- both to start up and maintain, but they come with measurable PR benefits and business development potential. Set aside a few hours to build your social network profiles, and then a block of time each day to maintain them to avoid getting overwhelmed.
How are People Finding Your Business?
More and more people are turning to the Internet to find information on businesses and services, which is great news for small businesses and companies with small advertising budgets. While in the past people relied solely on phone books or recommendations from their network, now, they’re utilizing Internet search engine results, according to an article on Small Business Trends online.
According to a comScore survey sited by the article, 31% of people are now using search engine results to find local businesses, while 30% are still using Yellow pages and White pages.
What this means from a PR standpoint is that businesses hoping to garner additional exposure should allocate monies to building a user-friendly, search engine optimized Web site that will rank high in search engine results.
This is also good news for YellowBook and other Yellow Page publishers. Yellow Pages are still among the top ways people find businesses they're looking for. And since YellowBook has such a solid Internet program, they come up in the search engine rankings too.
Non-profits use Social Media to Raise Awareness
Stretching the dollar by finding cheap or free ways to create publicity seems to be a constant struggle for many non-profits. They can now use sites like Facebook and LinkedIn to help raise awareness for their cause. The beauty of these sites is that they're free of charge!
The potential for growth with social media is endless. One organization, American Board for Certification of Teaching Excellence, has become a model for other non-profits. The goal of the organization is to encourage ¨mid-career professionals to consider a career in teaching.¨ Mike Holden, director of public relations, tells more about how the organization created a team to focus on social media outreach. The team asks employees to encourage their friends and families to visit their sites so the company’s message is spread by people that are known and trusted.
Meeting and goal setting has become a big priority for the team. Every two weeks, they come together to brainstorm and set new objectives. Their response on Facebook has been especially successful with fans of the page tripling in numbers over night! This word-of-mouth marketing is a great tool for non-profits because it uses the social network of employee’s friends and families to get started. To read more about the effective use of social media for a non-profit, check out this article on Ragan.com by Sarah McAdams.
Friday, December 19, 2008
Digital Holiday Cards - A Fun One from AlliedPixel
In terms of the snail mail cards, our team has received three so far that stand out. The one I referenced is a previous blog, one from Drexel University with a 3-D branded pop-up paper ornament (clever) and one from a colleague, Carol Cunnigham, of Cunningham Consulting, who used the products of www.reproduct.net. ReProduct manufactures greeting cards and envelopes using environmentally friendly materials. They can be refolded and mailed back (no postage necessary) to be reused in the manufacturing of Shaw carpets.
Feel free to send us your nominees for the best holiday messages, digital or print. We'd love to hear from you.
Thursday, December 18, 2008
Tips to Stay Interested in Blogging
This blog post from 10000words.net features some tips on how to stay interested in blogging and keep your content fresh. I found it pretty interesting because many people tend to get burnt out trying to keep up with the ever-increasing scope and volume of social media.
- Take a break! Try writing less often. If you’re used to writing everyday, change your schedule to post every other day, or twice a week. If one day you just can not bring yourself to write, don´t. It’s better to post quality content than to force yourself to write quantity. The beauty of this advice is that The PR Lawyer has many contributors who post so I don´t feel pressure to write everyday. Adding other writers to a company blog may be an option for you to consider.
- Practice pre-posting. Planning out content, and having it ready to go through the editing and revision processes to post at a later date is very helpful. I do this when I write blogs for The PR Lawyer. My daily schedule in Spain is different than what it normally would be in the States (we eat lunch at 3 p.m.!). Therefore, with pre-posting I´m able to write a few blogs at one time, send them for revisions, and post them later when I have the time. Keep in mind, this only works with non-time sensitive issues.
- Don’t worry about statistics! Don´t write blogs with the only goal in mind being to reach as many people as possible. The beauty of the Internet is that one click can open so many doors. One tweet on Twitter can reach many people and result in Web site traffic. With blogging, it is more important to focus energy on great content and the Web site traffic will follow.
- Think of your interests. Granted, a big part of public relations is having the target audience´s needs and wants in mind. However, in my opinion, blogging is a bit different. Writers need to comment on things that interest them. Blogging is less formal than other forms of media and allows for more freedom of expression. For example, I love writing about social media and international communication and make that the focus of a majority of my posts. Writing about your interests will keep you happy and engaged, and that will show in the style and effort you put into your blogging.
- If you’re still having trouble, focus on another topic. Maybe it is time to for your blog to switch gears. For example, instead of always commenting about a specific topic within the travel industry, like honeymoon destinations, change your focus to European adventures. Be sure to check with your supervisor before making drastic changes, especially with company blogs. The bigger reason for shifting focus should be to keep yourself enthusiastic about your topic. If you are unhappy with your blog, it will definitely show in your writing.
Wednesday, December 17, 2008
NJ: Ethical for Lawyers to Advertise in Super Lawyers and Best Lawyers
"The New Jersey Supreme Court ruled today that it is ethical for lawyers to advertise in Super Lawyers and Best Lawyers listings -- striking a blow for lawyer's freedom of speech. Click here to read the 22-page ruling.
The ruling vacates the notorious Opinion 39 of the committee on Attorney Advertising, which ruled in July 2006 that advertising by lawyers with designation “Super Lawyers” or “Best Lawyers” is prohibited as a form of unethical comparative advertising that is also likely to create an unjustified expectation about the results the lawyer can achieve. See “Super Lawyers” and “Best Lawyers” Designations Banned in New Jersey.
The Supreme Court backed the findings of a Special Master who reported on June 18, 2008 that 'advertising by attorneys [is] a form of commercial speech protected by the First Amendment and may not be subjected to blanket suppression.'"
Personally, I'm don't believe we've seen the last of this ongoing issue but this is certainly a start.
Happy Holidays from the Public Relations and Marketing Team of Furia Rubel
To mail or e-mail holiday cards: Continued
Monday, December 15, 2008
Best Buy's New Intranet Created With Help From Employees
The large electronics retailer Best Buy tapped into their internal talent of Generation X workers to form a team for their new Best Buy Employee News, employee intranet.
Six employee volunteers were chosen to work on the project, which has proven to be a successful way for management to send out information and news as well as to receive feedback from employees. Some features of the newsletter include: News for My Job, News for Everyone and News for My Location. Sections have headlines that can be previewed with a short summary of the article by the movement of the mouse. Viewers have the option of subscribing to industry and competitor news stories; and even viewing them in Spanish. The intranet invites employee comments after each story in order to gain immediate feedback of what news is valuable and what is not. In addition, when a new product is not getting good reviews from customers, employees are able to quickly forward their comments and experiences to management.
The intranet has been a great improvement from past communication practices. The constant turnover of news and other product information was too much for the Director of Employee News, Barry Johnson, and his staff. According to the article, "On top of the constant content demand, it took three separate systems to distribute via e-mail and reach corporate and stores." Best Buy Employee News is now faster and more convenient to get news out to stores across the United States.
Johnson had this to say about the project, "The leadership at Best Buy created a culture that is honest and open, not hierarchical, so it is right for social media. We focus on employees' strengths; we focus on what they're good at."
This article was really interesting to me because it showed Best Buy's efforts to promote their employee relations. They reached out to employees and capitalized on their talents with social media and Web 2.0 resources. It has been beneficial for everyone because employees have a voice and management has a platform for rapid news dissemination and a way to communicate with all employees. To read more, please follow this link.
Friday, December 12, 2008
Yellowbook's New Ad Campaign Grabs National Attention
The recent Yellowbook campaign launched by Gotham New York shows TV advertising at its best with a witty spot, titled "The Breakup." It features an attractive young woman who is video chatting with her boyfriend in her futuristic living room. All of a sudden, he drops the bad news, "This isn't working. I just want to be alone." as a scantily clad model appears behind him on the screen! Revenge is bittersweet and the young woman immediately hangs up and, of course, goes to yellowbook.com. She quickly scans the pages for an answer, "Couple’s therapy? Chainsaw? Pawn shop? Personal trainer?"
The best twist of the ad is the fact that the ending is up to the viewer. The ad drives traffic to yellowbook.com where there are three options to choose for the ending. While at the Web site, they are able to see the variety of features Yellowbook has to offer, including peer reviews; which plumber is the best in your neighborhood or what drycleaner is the closest to your house.
The good news for me is that there is paginasamerillas.es here in Spain so I am able to have the convenience of Yellowbook overseas as well! To read more about the review on Adage.com by Bob Garfield, please follow this link, Open-Ended Spots Make It Hard to Break Up With Yellowbook.
Thursday, December 11, 2008
Newsweek: The Newest Media Outlet to Announce the Need for Cuts to Stay Afloat
Today Newsweek will expand on its recent announcement that the publication plans to cut staff and modify its content to handle the decline in subscribers and ad dollars, according to an article in the Wall Street Journal.
Newsweek is the most recent, but certainly not the only, national publication to announce the need for cutbacks in what seems to be a growing trend of readers forgoing their print media subscriptions in favor of alternative free news sources such as Internet news sites and blogs.
According to the WSJ, in addition to cutting staff, Newsweek will also focus less on hard news and more on opinion and discussion of "hot button" issues.
Read more about Newsweek's announcement here.
As print media publications continue to decline, public relations practitioners are presented with a new challenge. With slimmer publications and fewer subscribers, the question in my mind is whether pitching press releases to print media is still as effective, or whether Web 2.0 social networking sites and blogs could eventually become a better medium for issuing news.
Tuesday, December 09, 2008
Social Media Web Tracking Resources
This great resource from Andy Beal at Marketingpilgrim.com is a comprehensive list of free online tools for monitoring social media. It can be hard to keep track of all of the social media sites out there, and even harder to keep on top of what is being said about your company or industry. Some of the sites mentioned in the list have been blogged about before on The PR Lawyer by myself or my colleagues, but there are some new Web sites that caught my eye. I’ve compiled a short list of my favorites that should be helpful for our readers in the PR and marketing industry:
- Technorati is a great option for tracking social media. It provides the option of custom RSS feeds so you can track any blog that talks about your company.
- Co.mments.com allows for blog comment tracking. This is especially helpful to make sure you are monitoring both sides of the conversation. For example, a blog could have a positive post about your company, while the reader's comments could be showing another view.
- Along the same lines, Blogpulse.com tracks blogger posts by monitoring trackback linked to specific blog entries. For example, a negative post is put on an unknown blog and no comments have been posted. If a popular blogger decides to pick up this post, the news could spread in a second. Blogpulse.com can help you to monitor this type of situation.
- Yahoo Pipes allows anyone to create a customized buzz monitoring tool. This Web site allows you to set up RSS tracking and filters quickly and easily. You are even able to track Twitter mentions of your company through Yahoo Pipes.
What Every Lawyer Should Know about Legal Blogging
Posted by Katie Noonan
Law.com’s Law Technology News offers good advice for lawyers considering starting their own legal blog. While blogging can be an excellent form of marketing and enable you to carve a niche for yourself as an expert in a specific legal area, C.C. Holland, author of How to Build a Better Law Blog encourages lawyers to consider a few things before starting a legal blog:
- Only blog if you are passionate. If you’re not passionate, readers can tell. In my opinion, the best blogs are written in a way that conveys the writer’s passion for the topic and allows his or her true voice to show through. The most successful bloggers find a way to make their blogs an open dialogue that fellow experts and their readers want to engage in.
- Know your audience. Holland makes an excellent point. If you know who’s reading your blog it will help you determine the issues on which you should focus, and the way you write. If your readership includes non-lawyers, avoid using a ton of legal jargon that the average person wouldn’t know.
- If you’re going to blog, really commit. Holland urges lawyers to start slow, but commit to maintaining an active blog with frequent updates. Not only will updating frequently help you to appear higher in Google search results, people will also start visiting daily to read what you have to say. If your ultimate goal is to make yourself an expert in the legal field, or garner a little organic public relations, it’s essential to keep your blog current and relevant to the field and your readers.
Monday, December 08, 2008
Sayde Ladov Outlines Agenda for Phila Bar Assoc 2009
The Philadelphia Inquirer: Chris Mondics (12/8/08)
The Philadelphia Business Journal: Jeff Blumenthal (12/1/08)
The Philadelphia Business Journal: Jeff Blumenthal (12/8/08)
The Legal Inelligencer: Amaris Elliott-Engel (12/9/08)
I also want to personally congratulate the new officers and members of the Board of Governors, all of whom were elected today into office:
Rudy Garcia – Vice-Chancellor (and Immediate Past Chancellor of The Justinian Society)
Kathleen Wilkinson – Secretary
Sophia Lee – Assistant Secretary
Jeffrey Lindy – Treasurer
Joseph Prim – Assistant Treasurer
According to the Philadelphia Bar Association’s Web site, the following five candidates were elected to three-year terms on the Board of Governors:
Regina Foley, Jeffrey Campolongo, Danielle Banks, Michael Shaffer and Sean Sullivan.
Here’s to another great year with the Philadelphia Bar Association.
And on a side note – save-the-date for the next two Bar-News Media Committee programs: February 23, 2009 (noon) – Meet the Legal Media (Philadelphia Business Journal, The Legal Intelligencer, KYW Newsradio 1060, The Philadelphia Inquirer, and more) and April 22, 2009 (time TBD) – Mingle with the Italian-American Media.
Condensed Guide of Twitter Terms for Marketing and PR Professionals
This is an interesting article from Pete Cashmore at mashable.com on the sometimes murky waters of Twitter terminology. If you’re confused by all of the abbreviations and jargon in the world of Twitter, (a.k.a the twitosphere) don’t worry, you’re not alone. In most cases it seems that by adding “Tw”- to the beginning of a word, tweeters have created a brand new vocabulary specifically catered to this micro-blogging service.
This new Web 2.0 lexicon has sparked Web pages such as Twictionary and Twittonary, which track all of the new words used on Twitter.
To view Pete’s list of 66 words visit his site here. I have chosen a few from his list that I think will be especially helpful for those starting to use Twitter for marketing and public relations purposes.
Amanda´s Condensed Version of Twitter Terminology for Marketing and Public Relations Professionals:d
- drive-by-tweet: a quick post in-between task
- beetweet: a buzzing tweet; a "hot" tweet
- reportwitters: reporter-style tweets
- tweeps: Twitter people that follow each other from one social media/network to another
- tweet-back: bringing a previous tweet conversation or reference back into the current conversation
- tweeter: a user of Twitter
- tweet(ing): the act of posting to Twitter
- tweets: posts on Twitter by tweeters
- twinkedIn: inviting friends made on Twitter to connect with you on LinkedIn
- twitosphere: community of tweeters
- twittcrastination: avoiding action while tweeting, procrastination enabled by Twitter use
- twittering: to send a Twitter message
- twitterject: interject your tweet into an existing tweet stream of conversation
Friday, December 05, 2008
PR Lawyer Pet Peeve #3 -- Wo_Men in Black
Now that the holidays are upon us, so too are the end-of-year awards dinners and social gatherings. I’ve already attended four events and when I looked around, it was a sea of black. So many people dressed similarly. For men, it’s the black suit, white shirt and red tie. Women - it’s the black dress or suit, black bag and black shoes.
If you really want to stand out in a crowd be different.
Men: you don’t always have to wear a black or navy suit. Instead of the standard red holiday tie, try a color that compliments your skin tone, hair color or eyes. I know this suggestion may make some of you nervous, but accentuating your best features is not a practice that should be limited to women. People will remember a bold-colored (make sure it’s tasteful) tie or a sharp suit and as a result, will remember you. Just think of it as a smart business development strategy.
Women: I’m as much of a fan of the little black dress as you -- every woman should have one in her wardrobe, but why not accentuate it with a unique broach or colorful scarf? A piece of “flair” will make you memorable while still allowing you to wear something in which you feel comfortable. Add a fashionable, bold-colored purse or wear shoes that make a statement.
Just remember, if you’re there to network you want to be memorable, not blend in with the “black sea” of people.
If you’re still not sure what to wear after reading this blog, contact Megan Kristel of Kristel Closets (http://www.kristelclosets.com/) – she’ll get you and your wardrobe into shape – I promise.
Thursday, December 04, 2008
The PR Lawyer Pet Peeve #2 – Business Cards
iGoogle, Do you?
Yesterday I attended an informative seminar hosted by the Bucks County Women’s Business Forum on utilizing Google’s many free services to make day-to-day office tasks easier.
Though Google is known most for its search engine- which now allows you to edit search results, (if a hit on the search results page isn’t relevant, simply “x” it out and continue scrolling) it also offers over 40 free services to its users, including: G-Mail, Google Earth, Google Calendar, and Picasa for uploading photos and creating albums to share with friends and family, to name a few.
It would take a series of blog posts to cover all of Google’s offerings, so instead I’ve decided to focus on just a few that I feel are helpful in the office, and direct readers to Google’s blog for more on its features.
Google in the Office
- Google Notebook. If you have pages of meeting notes scattered across your desk, consider using Google Notebook. It allows you to create notes and label them in individual notebooks. So for example, for each client or project, you could have a separate notebook and keep track of every meeting’s business. Google Notebook also has a search feature so if you can’t remember on which day you discussed “issuing the holiday calendar listing,” you can search that phrase and pull up that day’s meeting notes. You can also share your notebooks with colleagues and export them to Microsoft Office.
- Google Docs. With Google Doc, you can upload a Word document (such as a press release)and then invite colleagues to view the document and make edits. All of the edits take place in real time, so as soon as one person makes a change, another can view it and continue working. There’s also a chat sidebar that allows you to comment about changes as you make them.
- Google Calendar. It’s a pretty user-friendly calendar that allows you to create an event, set the time and place, add notes, set reminders, create a rule to repeat the event weekly, monthly, yearly, etc., invite others to attend by entering their E-mail address, and probably even more that I haven’t discovered yet. You can also share your calendar with colleagues, so say I’m trying to schedule a meeting with Gina and Leah and one of our clients, I can see both of their calendars simultaneously and find a time when both are available. You can also sync the calendar with your blackberry, iPhone and Apple iCal, and export it to your computer.
I would also encourage everyone (either for personal or work use) to set iGoogle as their homepage. iGoogle lets you personalize your homepage with thousands of different gadgets including various news sources, Twitter, Facebook, YouTube, Fandango, Dictionary.com, etc. It’s a great way to organize the Internet sites you use most on one convenient page.
Check here for the full list of Google's features.
Top 5 Ways to Use Testimonials
Posted by Katie Noonan
Testimonials from customers are a powerful marketing tool and serve as an excellent referral to potential clients. Customers who can convey their satisfaction in a concise, moving or unique way will promote your business better than any advertisement or direct mailing could. Recently, a client asked for tips on using testimonials. After a little research, I came up with the top 5 ways to use testimonials, and wanted to share them with The PRLawyer’s readership as well.
- On your website. Place testimonials in boxes or in a sidebar so they stand out. If your website contains sub pages, place testimonials on a related page so that people looking for specific services will see testimonials that speak to your ability to provide those services.
- In print marketing brochures, newsletters, direct mail or in E-newsletters. Using testimonials in your print materials shows potential clients the level of service and expertise you’re capable of offering from someone else’s perspective which is often more powerful.
- As part of your E-mail signature. Whether it’s someone who’s been referred to you, or just a new business E-mail, adding a testimonial as a part of your E-mail signature with a link to your website gives potential new clients an introduction and may entice them to visit your website or reply to your E-mail to learn more. Note: This should be limited to potential new business E-mails only.
- In your office. If you meet regularly with potential clients in your office, ask providers to send testimonials on their company letterhead. Place testimonials in a spot where they will be visible, either framed or in capabilities materials that you can give to prospective clients.
- “What People are Saying…” page. Create both a print and virtual page. Keep print copies in lobby areas, in your office, and include copies with your print marketing materials and capabilities. Add the virtual copy to your company profile (not your personal one) on LinkedIn, Plaxo and Facebook and on your website.
When possible, try to use testimonials with Search Engine Optimized (SEO) keywords so that when people search specific keywords, your testimonials will come up in their search results.
Avoid putting testimonials on your personal Facebook or Plaxo account as both social networking sites tend to focus more on personal connections and socializing and less on business networking, but do incorporate them on your LinkedIn profile.
If you’re using testimonials in a unique way, we’d be interested to hear about it!
Wednesday, December 03, 2008
Presentation Tips from Apple´s CEO, Steve Jobs
This article by Christine Kent found on Ragan.com reminded me of a class I took as an undergraduate at Temple University called Public Speaking. We learned about writing and giving speeches and the best ways to relate to an audience. One technique is to create common ground with your audience. Other important aspects to a great speech involve attention grabbing techniques and the ability to command a room. Kent’s article discusses how Apple Computer´s CEO, Steve Jobs manages to always give an excellent presentation.
During Jobs´ presentations he uses interesting images and large projection screens that make him seem very small in comparison. This helps to create the ordinary person illusion for the audience - Jobs is just like you!
Demos are also a great way to capture attention and keep it throughout a presentation. Jobs effectively does this with his computer models. The thin Macbook Air unveiling is a perfect example of a great demonstration. Jobs walked on stage and pulled the computer out of a manila envelope to emphasis its extra-slim size.
Jobs successfully creates high anticipation for the new product, and has a knack for holding on to details of upcoming products until the very end of his presentation. This element of surprise keeps the audience on the edge of their seats the entire time.
When speaking, he isn´t tied to his PowerPoint presentation. Many presenters fall into the habit of reading their slides word for word. Preparation beforehand will help the presenter feel comfortable with the material and prevent the need to read.
Body language such as hand gestures and facial expressions should convey excitement about the topic. Above all, Jobs always conveys his passion for his job during his presentation. The audience is immediately aware of his enthusiasm to share the latest Apple product and the presentation becomes more intriguing.
These are some inspirational tips to keep in mind the next time you are presenting to employees or a potential client.
The PR Lawyer’s Pet Peeves – No. 1
So – today’s PR Lawyer’s Pet Peeve – Web site pages that cannot be formatted to print in a branded, efficient and easy to read manner – WASTE.
And don’t forget, before printing this blog post, decide whether it is necessary. Think Green.
Tuesday, December 02, 2008
To mail or e-mail holiday cards
Now – if you’re not going to do as good a job as Fish & Richardson, please think twice about sending the e-card for the holidays – especially not to your important clients and prospects. Regardless of whether you’re a law firm, accounting firm, marketing agency, public relations outfit, or any other service-based organization, whenever you send correspondence; you should put your best foot forward.
Also remember that a well thought out, clever holiday card is always more effective that the typical and mundane “peace on earth” with the dove or earth image. They’re run-of-the-mill and unless you would call you’re company “run-of-the-mill” then you shouldn’t use them.
A Down Economy Calls for Communicating Bad News Effectively and Honestly
It’s hard to turn on the TV or pick up a newspaper without hearing about major corporations being forced to slash jobs to stay afloat. Issuing bad news such as lay-offs, branch closings or company restructuring is one of the biggest challenges to a communications team dealing with both the public and the company’s concerned employees.
A great article by Sarah McAdams on Ragan Communications’ Web site provides corporate communications strategies to manage financial crises from Beth Haiken, Vice President of Corporate Communications at Providian Financial during its financial crisis prior to being sold to WaMu (now owned by JPMorgan Chase) in 2005.
Not only did Providian find itself in financial trouble, the company was also faced with a multi-million dollar class action suit from cardholders who claimed Providian had misled them about credit card fees and rates.
According to the Ragan Communications’ article, Providian was forced to downsize from 13,000 employees to 3,500 in about a year and a half. With a new management team in place, Providian issued a 5-point plan to restructure the company which was shared both internally and with the public. According to Haiken, management was frank about the need for downsizing. To effectively address employees’ concerns, the communications team coached managers extensively, providing talking points and Q&A, and training managers who were not experienced in giving employees bad news.
Here are just a few of Haiken’s suggestions from the Ragan article:
- Never announce a problem without also announcing a solution. Employees and the public alike want to know that even though the company is struggling financially, the management team has a plan to turn things around. Using the Providian example as a framework, their 5-point plan acknowledged the problems that existed and provided a multi-faceted approach to address them.
- Respond quickly. Even when the media beats you to releasing bad news, or plunging stock prices give you away, it’s important to respond quickly. It’s essential to regain control of the story and, if possible, place a positive spin on it. The longer it takes for the company to respond, the more time employees and the public have to speculate. Which leads to another important point -
- Realize that employees are not stupid. At the very least, your employees deserve an explanation. They are capable of understanding business decisions, even difficult ones, and though they may be angry or worried, chances are they will respond better if they feel management is being truthful with them. Employee morale may suffer initially, but ultimately if employees feel management has a policy of openness, it will foster a more positive and trusting environment.
Read McAdam’s blog for more on corporate crisis communications.
Monday, December 01, 2008
Sayde Ladov to Take Helm of Philadelphia Bar Association
Jeff Blumenthal, the legal reporter for the Philadelphia Business Journal, wrote a nice piece about Sayde Ladov, the next Chancellor of the Philadelphia Bar Association.
I'm looking forward hearing Sayde's keynote at the Philadelphia Bar Association's Annual Meeting and Luncheon on Monday, Dec. 8 at noon at the Park Hyatt Philadelphia. Current Chancellor, A. Michael Pratt will pass the torch to Sayde, whose term will officially begin on January 1. I have enjoyed working with Michael this past year in my capacity as both the Justinian Chancellor and chair of the Bar-News Media Committee. I equally look forward to working with Sayde.
Of note, The Justinian Society will host a luncheon in honor of Sayde on February 19, 2009 at the Union League. If you're interested in attending, call (215) 545-0706.
Social Media is More Measurable than Traditional Media
Jacob Morgan poses a thoughtful question, "What's more measurable social media or traditional media, and why?" on his blog post, "Why Social Media is More Measurable than Traditional Media".
Morgan offers a number of ways that social media can be measured as part of an advertising or public relations campaign. He points out that typically traditional media is measured by "media impressions," or number of eyeballs that saw the ad or public relations piece. Surveys and questions are often also used as a follow-up to a campaign to gather statistics and gauge success.
I agree with Jacob that social media has many more ways of measurement and believe it is more effective in today's society to reach certain audiences.
I have modified Jacob's list the ways social media can be measured and calculated, the following are a few examples:
* The number of Web site hits and traffic measurement on your site with tracking sites or programs.
* Number of comments left on the Web site, blog, Facebook or Twitter account.
* Tracking of brand image perception through consumer feedback and interaction. This can be a great monitor of trends in consumer perceptions. Jacob notes that if consumers were bashing your brand a month ago but are now very happy with it. That can be seen as a success in change of brand perception.
* Number of times others have shared information about your brand or company. For example, "retweets" on Twitter are a great way to see the chain of word-of-mouth spread of information.
* Number of subscribers on your RSS feed, followers on Twitter, or friends on Facebook or other social media sites.
* Number of link backs to your page or to information about your company or brand. The more link backs you have the better it is for your site because of Search Engine Optimization (SEO) Click the link to learn more about SEO from SEOchat.com.
The major difference between the measurements of each type of media has to do with their effect on the Return On Investment (ROI) for the business. Now more than ever consumers have ways to ignore messages with traditional media. Social media does require invested time but many Web sites are free and offer peer-driven, word-of-mouth interactions and rapid ways to disseminate your message. However, social media's success is often hard to predict at the outset. Morgan points out that best way to effectively measure social media is to look at many variables and overall social media impact. It is important to constantly evolve once your company is actively engaging.