Thursday, December 04, 2008
The PR Lawyer Pet Peeve #2 – Business Cards
So, last night I had a great time visiting with old friends at the Philadelphia Trial Lawyers’ holiday party. I got to spend time with tons of Philly’s movers and shakers from the bench and bar. I even reconnected with colleagues I worked with on the Philadelphia Bar Association Young Lawyers Board in the 90’s.
I also had the opportunity to meet a lot of new folks – especially some of the younger attorneys. So, why do I bring this up? Because I cannot begin to tell you how many people I met who did not have business cards with them and an industry association holiday party. It’s PR networking 101 – before leaving your office, stick business cards in your pocket. Referrals are huge in the legal industry. These events present some of the best relationship development opportunities out there. Capitalize on them. And when you do meet someone, follow up.