Tuesday, December 02, 2008

To mail or e-mail holiday cards

So the great holiday card debate continues…. I have received three e-mails to date with holidays cards. One was an attached PDF that didn’t excite me at all. One was a link to a Blue Mountain e-card (boring). And finally, I received one today from Fish & Richardson (see http://cl.exct.net/?ju=fe5f117475670c7e741c&ls=fdeb16787162027c7d107870&m=fef91273766d05&l=fe8c15777461037470&s=fe3717717563047b741575&jb=ffcf14&t=) that hit the mark. This is the first e-mail holiday card that I’ve received so far this year that I thought was very well done: very professional, well branded and a good use of technology.

Now – if you’re not going to do as good a job as Fish & Richardson, please think twice about sending the e-card for the holidays – especially not to your important clients and prospects. Regardless of whether you’re a law firm, accounting firm, marketing agency, public relations outfit, or any other service-based organization, whenever you send correspondence; you should put your best foot forward.

Also remember that a well thought out, clever holiday card is always more effective that the typical and mundane “peace on earth” with the dove or earth image. They’re run-of-the-mill and unless you would call you’re company “run-of-the-mill” then you shouldn’t use them.


the pr lawyer said...

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Anonymous said...

Thank you for your compliments Gina! We produced the e-card with Liz Neal, Director of Events & Communications, and your feedback means a great deal to us. In this media glutted world, every single thing we produce has to carry its own water - beautifully.
Thanks again for the feedback.

Anonymous said...

I have seen many sites before and most of them do not look this good. I cannot wait to let my friends know about this site. Thanks for the excellent content.

Anonymous said...

Thanks for the good tips. If one goes the mail route, may we humbly suggest popping in the envelope one of LawTunes' (www.LawTunes.com) lawyer-created law-related legal humor rock-and-roll CDs, "Merry Lexmas From The Lawtunes," "The Lawyer's Holiday Humor Album," "Legal Holidaze," and the latest, "The Lawtunes: Live At Blackacre"? Songs include "It's Gonna Be A Billable Christmas," "Rainmaker Reindeer," "Hey, Santa, I Appeal," "North Pole Bar Exam," "I Got A Footnote In My Stocking," "We're All Just Elves," "Ridin' On A Red-Eye With Santa On Christmas Eve," and many more, taking on the law, lawyers, and legal practice in a hilarious, but positive, way. LawTunes' albums are dedicated to the proposition that lawyers' zealous representation of clients and furtherance of the public good can be only enhanced by a healthy willingness of lawyers to poke fun at themselves appropriately on occasion. They contribute to the effort to make people think a little differently about lawyers, and show that attorneys are not necessarily humorless, boring, or incapable of self-deprecation. Thanks again and Happy (Legal) Holidays.