To mail or e-mail holiday cards

So the great holiday card debate continues…. I have received three e-mails to date with holidays cards. One was an attached PDF that didn’t excite me at all. One was a link to a Blue Mountain e-card (boring). And finally, I received one today from Fish & Richardson (see http://cl.exct.net/?ju=fe5f117475670c7e741c&ls=fdeb16787162027c7d107870&m=fef91273766d05&l=fe8c15777461037470&s=fe3717717563047b741575&jb=ffcf14&t=) that hit the mark. This is the first e-mail holiday card that I’ve received so far this year that I thought was very well done: very professional, well branded and a good use of technology.


Now – if you’re not going to do as good a job as Fish & Richardson, please think twice about sending the e-card for the holidays – especially not to your important clients and prospects. Regardless of whether you’re a law firm, accounting firm, marketing agency, public relations outfit, or any other service-based organization, whenever you send correspondence; you should put your best foot forward.

Also remember that a well thought out, clever holiday card is always more effective that the typical and mundane “peace on earth” with the dove or earth image. They’re run-of-the-mill and unless you would call you’re company “run-of-the-mill” then you shouldn’t use them.