Wednesday, December 17, 2008

To mail or e-mail holiday cards: Continued

My husband sent me a link to the Yellowbook holiday e-card today at Here is another example of an electronic holiday greeting that is very well done: very professional, extremely creative, well branded and a good use of technology.
So like I said in my Dec. 2 blog, if you’re not going to do a great job on your e-card, please think twice about sending one. A well thought out, clever holiday card is always more effective.
I also received an adorable and original photo of a yellow lab with a Santa toy in his mouth wearing reindeer antlers from a photographer. The only problem is, the card isn't branded so I don't know who the photographer is or how to reach him/her. Lesson: don't forget the details.
Happy holidays.

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