Crafting and Marketing Your Image: Phila 6/3/08

If you're a young lawyer (or your firm employs young lawyers) in the Philadelphia market, here's a progam that you will find beneficial next week.

Philadelphia Bar Association Young Lawyers Division
presents

Crafting and Marketing Your Image:What Every Young Lawyer Needs To Know

Tuesday, June 3, 2008, 12:00 p.m.

Philadelphia Bar Association1101 Market Street, 11th Floor Conference Center

How do you know if your professional image is working for you? Join us for a candid discussion on the do's and don'ts of building your own personal "brand," and learn the secrets of professional persuasion from the experts. Discover how to edit and tailor your own image to "impress for success." From creating your own style, to attire, speech, and developing a realistic, workable marketing plan -- learn the "hot-button" issues and walk away knowing what today's potential clients and business contacts expect.

Featuring Panelists:

Gina Furia Rubel, Esq.
President/CEO, Furia Rubel Communications, Inc.

Brian Lipstein
Henry A. Davidsen Master Tailors and Image Consultants

Jennifer Smuts, Esq.
Director of Marketing, Woodcock Washburn

Maggie Suender, Esq.
Director of Associate Development, Pepper Hamilton LLP

Moderated by:
Natalie Klyashtorny, Esq.
Nochumson, P.C.

********** Detach Here **********
Please print this page and return to: YLD, Crafting Your Image – June 3, 2008 – Luncheon ProgramPhiladelphia Bar Association, 1101 Market Street, Philadelphia, PA 19107-2911 - Fax (215) 238-1159 or register online at http://www.philadelphiabar.org/. The cost of lunch is $3.00 per person and will only be prepared for those that have made reservations and paid in advance either via check or credit card. Checks should be made payable to the Philadelphia Bar Association. To secure your reservation, please complete the from below, including credit card information, unless a check has been included. All reservations that are not canceled 24 hours prior to the event will be subject to a cancellation fee of $3.00.

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Effective Ways To Manage Up in the Workplace

In today’s cutthroat environment, having the basic skills will not lead you to the road of success in the workplace. One skill that differentiates the good workers from the great is having the ability to “manage up”.

In the April issue of PR Tactics and The Strategist Online, Ken Jacobs of Jacobs Communications Consulting, LLC writes a great article on Managing up: Helping your boss is the best way to help yourself. In this article, Jacob provides some key points on what is takes to be on the accelerated career track.

Jacob provides tips such as:

• Understand the assignment – Listen and ask your manager questions about your assignment. It will ensure that you and your supervisor are in sync.
• Lead with their need – Re-evaluate your goals along with your manager’s goals everyday. By making sure your managers’ priorities coincide with your own, you contribute to their success and in essence contribute to your success.
• Stay a step ahead – Before you accept or recommend a deadline, think about how long it will take to complete an assignment and what you already have on your plate. Build in extra time so if something comes up beyond your control, you will still be able to meet the deadline.
• No surprises – Sharing bad news such as a deadline that can’t be met, a budget cutback or unanticipated results is part of your job so sharing it at the last moment with your manager is unacceptable. Keep the communication lines open so you can create a bond of trust with your manager.
• Plan for the unplanned – Keep on top of your daily work assignments because your manager will bring you new assignments, deadlines and problems to solve and you will get appreciation when you can say, “I’m on it.”

For more information on Ken Jacob’s article, go to Managing up: Helping your boss is the best way to help yourself.

Leadership for Lawyers by Mark Beese

I recently met Mark Beese through the Legal Marketing Association and LinkedIn. He is the "marketing guy at Holland & Hart, a law firm in the Rocky Mountain West (www.hollandhart.com)." He maintains a blog focused on helping lawyers become better leaders at http://www.leadershipforlawyers.typepad.com/. He has great content on his blog - I highly suggest reading it!

Gina Rubel Featured In The Bucks County Women's Journal

The Bucks County Women's Journal, an educational and editorial newspaper providing categorized and objective information targeted to women, has featured Gina Rubel in the February/March 2008 issue - Bucks County Women In Profile section.

Published six times a year, the Journal serves its readers with valued information in a wide variety of special columns and features. It also offers local businesses the unique opportunity to reach an important, targeted consumer group through a focused educational and informational approach.

The Bucks County Women’s Journal is an essential resource for business women in Bucks County. For more information on Gina's profile, click here.

Philadelphia Bar's Chancellor's Reception Means Great Networking

Last night I had the pleasure to attend the Philadelphia Bar Association's Annual Chancellor's Reception in honor of A. Michael Pratt, only the third African American to serve as Chancellor in the 206-year history of the13,000 member Philadelphia Bar Association.

The event took place in the Grand Ballroom of the Park Hyatt Philadelphia at the Bellevue from 5 to 7 p.m. but it went on much longer. When I arrived at 6 p.m. the receiving line was snaked through two hallways and the hotel security were holding individuals on the first floor waiting for the line to subside. I just kept thinking, "Go Michael." It was great to see such a large and diverse turn out at such a great networking event.

Networking is the quintessential public relations tool. And what a night it was. I ran into colleagues that I haven't seen in many years - as far back as grade school!

Some of the other notables that I had the chance to see were Immediate-Past Chancellor Jane Leslie Dalton, Chancellor-Elect Sayde J. Ladov and Vice Chancellor Scott F. Cooper, Past Chancellors Carl Primavera, Abraham C. Reich, and Andrew A. Chirls, my dear friend and legal PR pro, Dan Cirucci, and my loving father Richard F. Furia, just to name a few. Needless to say, it's a must attend event!

According to a press release issued by Mark Tarasiewicz of the Philadelphia Bar Association, "The annual Chancellor's Reception has been a longstanding Philadelphia tradition. Even the city's busiest and most successful legal luminaries as well as community, city and state leaders patiently wait in a long line to wish the Chancellor good luck in the year ahead. At times, the line of nearly1,000 well-wishers will flow through the ballroom foyer, around corridors and down the escalator that leads guests to the ballroom level." How right indeed.

Challenges of a CEO: Becoming Influential

As new communication channels open up and the communication habits of consumers change, it is getting harder to identify what medium is most effective when trying to communicate with your audience.

In the November 12, 2007 issue of PR Week, Erica Iacono reported that, “CEOs are facing more challenges than ever as they try to establish influence within their industries, communicate effectively with internal and external audiences, and maintain corporate reputation”…and I couldn’t agree more.

85.4% of CEO’s perceive an extreme importance to be known as an influencer in the industry. Here are some tactics CEOs across the country are implementing to maintain their influence among consumers:

-68.1% - offer online tools for customers to interact with each others products
-77.1% - utilize PR as a tool for development of their company’s overall strategy

To find out more information, check out the “True Test of Leadership Article” here.