Wednesday, July 25, 2007

Do you Twitter?

Twitter appears to be an excellent social media tool for public relations. The idea is simple, based on one question we ask our friends all the time “What are you doing?”

Friends and strangers alike are responding to that question on Twitter either posting on the Website or via SMS (text message). Members can invite friends to join and Twitter privately with them, or they can Twitter with the masses, posting their response to every Twitter member. The site has even launched a Facebook application so Facebook users can add it to their Facebook page.

At first I thought the idea was silly, but after reading Cohn and Wolfe’s Boomerang Blog on Twitter, it seems Twitter has the potential to generate PR for businesses.

If you’re a blogger, you might Twitter- “I just posted a blog on x, y and z, check it out!” (using 140 words or less). Or if your company is launching a PR campaign you might provide a sentence pitch or link to the website.

It’s worth checking out, for no other reason than to see what people are talking about-from the outrageous to the mundane, there’s a million and one ways to answer the question, “What are you doing?” As for me, I’m finishing up this blog and grabbing another cup of coffee!

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