|Photo by Allure West Studios|
They say that when you start a new position, you should take plenty of notes.
Well, on this, my first week at Furia Rubel Communications in Bucks County, I’ve taken pages. Books even. So, for my first blog post, I thought I’d boil down my thoughts and share what I’ve learned so far. First, I have to say, this is going to be a great job! I’m amazed by my colleagues. They are organized and detailed and will challenge me to perform at my very best.
Second, I felt I knew the company, its philosophy and its team before I even got started. For a boutique integrated marketing agency, Furia Rubel has a powerhouse presence. Their posts about marketing have influenced my thinking for years. This speaks well for a company that practices what it preaches when it comes to the power of thought leadership.
Third, Furia Rubel is extremely well organized in its thinking and its programs. I’m amazed at the sophistication of our strategic planning processes. My first assignment is to prepare an assessment for a strategic marketing plan for a new client. I’ve conducted brand assessments many times before – or at least I thought I had. This one is like nothing I had ever seen. Comprehensive is an understatement, with dozens of questions on everything from their business model to their work style.
Why so much detail? I think it’s because Furia Rubel leaves nothing to chance. We’re building a blueprint for communications success. From great plans spring successful marketing and public relations campaigns. I’ve read through hundreds of strategic plans and these are the most detailed and well-integrated that I’ve seen in a long time.
Furia Rubel defines its process as “Communications Made Simple.” Achieving simplicity is hard work. It’s like being the proverbial duck gliding across the water. The smaller the ripples on the surface, the more furiously it’s paddling below.
Looking forward to paddling with you in the months ahead.
All the Best,
By the way, feel free to connect with me on LinkedIn @ www.linkedin.com/in/jonathanmorein or on Twitter @ www.twitter.com/JonMor to share your thoughts.