Wednesday, September 24, 2003

Diplaying marketing materials in your lobby is a great way to teach clients, old and new, about your business. You should also display your public relations materials when appropriate. For example, if you’ve settled a large matter, received a favorable judgment or jury award, hired a new associate, landed a large corporate client or promoted someone to partner, the press releases should be available for your clients to read. Only selective press releases or media materials should be displayed and only if the messages support or enhance your marketing materials (as opposed to repeating the same message). A clean and attractive way to do this is to maintain a leather press binder with plastic sleeves and display the most recent press release first. - Gina Rubel

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