Sunday, January 22, 2006

New Technologies in PR: Audio Blogs

I've been doing PR now for more than 15 years and the tides are changing quickly! I recently got an iPod and am learning how to use it and I'm realizing that podcasting and audio blogs are really the wave of the future. I just learned of audioblog.com where you can go an pay a nominal fee to create your own audio blog. Now the question remains, how do we create audio blogs and make sure our target audiences are hearing them? There's already a lot of clutter so it really needs to be impactful. If you're going to create an audio blog, make sure you employ a strong marketing and public relations plan to get your target audience listening!

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