Signatures blocks are useful for providing important contact information for the people you communicate with on the Internet. And they can also be effective ways of marketing. Use them wisely.
· Provide your email address. Don't assume that just because your email address can be found in the header of the message, it will be found.
· Provide your Web address in link form. This makes it effortless for your correspondents to connect directly to your site.
· Provide a mailing address and appropriate phone numbers for alternative forms of communication.
· Provide a brief marketing message. Set up your signature so that it conveys a glimpse of what your company is all about. Slogans or catch phrases that touch upon your company branding will undoubtedly make your signature memorable. Think of your e-mail signature as your virtual business card.
· Include a link to recent articles that you’ve written or news coverage about your organization. Keep it simple.
· Don’t include a signature in every e-mail reply in a chain of messages. . . .
While attempting to include the most relevant and useful information, try to keep your signature to eight lines or less. If it’s too verbose, e-mail readers will avoid it. E-mail signatures are a great way to take advantage of subtle, free marketing opportunities.
Friday, October 13, 2006
Tuesday, October 03, 2006
Philadelphia Bench Bar Conference – Underlying Media Theme
I attended the Philadelphia Bar Association Bench-Bar Conference last weekend in Atlantic City, New Jersey. I thoroughly enjoyed the experience and found it quite interesting that in many of the panels – it was publicity and the law that was a recurring theme.
Some of the myriad topics included:
o The need of the Judiciary to be more public
o The affect of blogging on Judicial elections
o The need to use the media to educate the public about the roles of the Court
o The need to control/respect the power of the media
o The role the media plays in disseminating information about cases
o The need to train the Judiciary about the media and vice versa
o The need for attorneys and judges to understand and utilize the media
o Law school does not teach students how to promote or communicate via mass media
o The cost of judicial elections tried in the media
o The ethics of dealing with the media
o The need to embrace the media
o The issues of fair and impartial trials that are “tried in the media”
o The need for attorneys to be media trained
o How not to be a jerk when dealing with the media
o The opportunities surrounding the media
I left the conference energized and excited about being a strategic communications expert in the legal industry.
It’s a growing field and there’s a lot of ground we need to make up for the last century of “no comment” answers, however, we’re well on our way to a more enlightened industry!