I was reading the August 27th, 2007 edition of PR Week and came across an article by Randi Schmelzer that could not be anymore relevant to the public relations profession and to professionals everywhere, “The most vital reputation to manage is your own.”
The article outlines three main points which are relevant to firms everywhere:
· Reputation management is vital to long term success
· Representing controversial issues or people can have lasting negative effects on a firms reputation
· Keeping relationships intact is often more important than accepting lucrative contracts
Head the warning signs and stick to who you want to be, who you are and how you want others to perceive you.
My parents always say, “You are who you keep around you”.
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