Posted by Amanda Walsh
Hubspot’s Dan Zarrella shared so much interesting data in his webinar the other day that I wanted to write another post highlighting a few more findings from his research. Zarrella offered insight into driving traffic to your blog and increasing visibility through Facebook and Twitter. Check out my first post about the webinar.
When should I post?
• Post in the morning, around 9 a.m. – 10 a.m. because readers tend to read blogs in the morning.
• Links to posts increase around 7 a.m. and comments are highest around 8 a.m.
How often should I post?
• Frequency is important. Blogs that produce posts more than once of day, of course, are creating timely news-type stories and receive more traffic.
When should I tweet or put my blog post on Facebook?
• Tweeting your blog post later in the afternoon is a good idea. Retweets peak around 3 p.m.- 4 p.m.
• Facebook sharing is optimal late morning and again in the early evening.
Zarella advised posting in the morning but sharing your post on social media outlets later in the day.
What day of the week gets most blog views?
• Post blog posts on Monday because that day tends to get the most views and links, but readers tend to post comments on Saturday mornings. The same stats are true for social media sharing – the weekend is best for sharing blog posts.
• Measurement is key to determining success of social media. Google Analytics provides a lot of interesting data that will help you determine what is working and what is not working for you and your blog.
Knowing your audience will also play into when you post. Women read more posts via email; men tend to read blogs late at night and more than once a day. This information should help you determine when and how often you post. Good luck and happy blogging!
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