Saturday, January 01, 2011

Gina Rubel Contributes to JD Supra Legal Blog

Our friends at JD Supra reached out to a collection of legal professionals to pull together a year-end blog post around two questions:

1. What surprised you in 2010?
2. What should lawyers expect to see in the new year?

Gina Rubel, Esq. President/CEO of Furia Rubel Communications weighed in with her thoughts below.

1. I still find it surprising that many law firms in the U.S. are either 1) blocking social media and/or 2) do not have social media policies in place. In the age of digital communications, it is important for law firms to understand how to harness the power of social media for networking, business development, public relations and marketing while still understanding the ethical and legal implications. Social media impacts the practice of law, legal matters and litigation at almost every level. From employment matters to communicating with witnesses,
 and discovery to juries, providing the proper rules and tools for lawyers will make their social media experiences more fruitful.

2. I predict that social media is going to continue to play a substantial role in how law firms conduct business. Law firms will more readily adopt social media policies for their firms, will educate clients on how to use and not use social media, be more proactive in monitoring the use of social media by their staff and clients, and engage in the online dialogue that dramatically affects their marketing and public relations efforts.

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