Tuesday, November 22, 2011

Giving Thanks All Year Long

Posted by Gina F. Rubel, Esq.


I received about 15 e-cards and two print cards saying thank you and wishing me and the Furia Rubel team a Happy Thanksgiving. All of this started me thinking – what is the corporate Thanksgiving all about? When you say thank you to your clients and customers and others that you do business or communicate with, do you really mean it or are you trying to beat the holiday rush with your message to stand out. Are you letting them know what you are thankful for? And do you say thank you all along the corporate trail?


Of the 15 e-cards I received this week, very few were personalized and many said “Thank You and by the way, check out our website…..” Is that how we say thank you today? I am a full believer in electronic messages – but the “thanks” are lost when they’re followed with a marketing message.


Of the two printed cards I received, one included a personal message starting with “Dear …”, including a handwritten message and a John Hancock. Of course, that card was my favorite. The other was a stock, unbranded, mass-printed card which include my name on the outside of the envelope. Without being too specific, thank you, Joanne for your lovely personalized note and branded Thanksgiving card. Your card stood out.


There are so many opportunities in the business cycle to give thanks. Here are just a few key touch points when you can thank your clients, customers and other target audiences professionally and with integrity:


- Immediately following the first meeting or correspondence
- When a prospect becomes a client
- After an in-person meeting
- When someone responds to a request in a timely manner
- At the end of each client matter or project
- When someone refers you business, connects you with another or sends you a testimonial
- When you’ve closed a piece of business that was referred, thank the referrer again
- Randomly throughout the year – just because


I’m sure there are many more times in the business cycle that we can say thank you. Feel free to add to this list by leaving a comment.


And yes, THANK YOU, for reading our blog. We enjoy sharing thoughts and information with those who are interested and truly appreciate the time you take to read and respond to us.

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