Thursday, May 10, 2012

Optimal Times to Share Links on Social Media

Posted by Amanda Walsh

According to a report on, bitly, a link-shortening service, recently released a data report about the best and worst times to post content on social media for it to go viral. The bitly blog notes that the company has been “exploring how content propagates (or “goes viral”) through social networks, particularly how the day and time something is posted affects the eventual amount of attention it will receive.”

Using the data shared, we have created an easy to use chart for readers’ reference below. Keep this data in mind, the next time you have important news or content to share with your audience. Note: all times are in EST.

Social Network Best Time  Worst Time
Facebook Any day between 1 p.m. and 4 p.m.
Wednesdays at 3 p.m.
After 4 p.m. during the week
After 8 p.m. and before 8 a.m.
Twitter Mondays between 1 p.m. and 3 p.m. After 8 p.m. during the week
After 3 p.m. on Friday
Tumblr After 4 p.m.
Friday evenings
After 7 p.m. gets the most clicks

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