Tuesday, June 05, 2012

Social Media Round – Up

Posted by Amanda Walsh

There is always something new going on in the social media space and it can be hard to keep up with it all! See below for some interesting links to the latest news.

Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles

Mashable reports that Facebook Page administrators may now schedule posts. Specific duties on a page will have different sets of permissions for working on the page. For example, the page “Manager” can manage other admin roles on the page, edit the page and add apps, create posts as the page and more. An “Insights Analyst” will only have access to Facebook Insights, the analytics tool that Facebook uses to track posts and the number of likes on a page.

Posts can be scheduled up to six months in advance at 15-minute increments. For the full chart of various Facebook Page responsibilities, check out the Mashable article.

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Local search just got a major overhaul. Google has integrated its Places product with Google+ making local pages more “interactive” with ratings from Zagat and other features. According to the Search Engine Land article, some of the changes and updates include:

• Google Places pages are now Google+ Local pages.
• Google+ now has a “Local” tab.
• Zagat reviews are fully integrated in Google+ and offer free reviews.
• Google+ Local pages are now integrated with Google properties like search, Maps, mobile, etc.
• Google+ Circles now have a filter for users to find reviews/recommendations from connections.

To read more, check out the article on Search Engine Land.

Below are a few other articles to note in the social media, advertising and marketing sphere:

In Facebook IPO, small investors who got burned should’ve known better

Facebook Will Disappear by 2020, Says Analyst

London Outdoes China in Brand Crackdown at Summer Olympics

Newspapers Cut Days From Publishing Week

CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

Check back on The PR Lawyer as we delve into these social media issues and more.

No comments: