Friday, March 22, 2013

Social Media: The Best Times to Post and Why

By Liz Jenei

Social Media has become an everyday norm. With platforms being flooded with millions of people live tweeting through their favorite TV shows, and posting pictures of what they had for lunch, it is critical to time your business content sharing for maximum views and engagement.

Almost a half of the country lives in the EST Time Zone, with the next largest group of people living on Central time. It is important to keep this in mind when applying these suggested times written throughout the post.


MediaBistro published a study that indicates the best time to post on Twitter as 1 p.m.

According to by Dan Zarrella, the author of “The Social Media Marketing Book,” surrounding social media behavior data, Twitter has the highest level of re-tweets from 2-5 p.m., and more people use Twitter towards the end of the week than on a Monday. Surprisingly, more people read their Twitter feeds on the weekends than they do on a Monday or a Thursday. Want to post something on a Friday?  Posting before 3 p.m. is crucial because after that, Twitter traffic dips very low.

By using a scheduling tool such as Hootsuite you can compose and schedule tweets to be sent out over time. This allows you to tweet over the weekend without having to work on the weekend. But if you’re going to schedule your tweets, be sure to monitor in real time. You also want to ensure that what you have scheduled to post is innocuous – especially in the event of major breaking news that could taint the perception of others as to why you posted such a thing at that moment. There have been many faux pas posts that were scheduled and then posted at inopportune moments.


The Houston Chronicle states the best time to post on LinkedIn is in the evening.

“Early evening, starting between 5 p.m. to 6 p.m. is another great time of the day to publish content to LinkedIn, because you are catching users at the end of their work day.”

Zarrella says the best days to post are Tuesday through Thursday. Saturdays and Sundays are often high traffic days for LinkedIn, but not as popular as mid-week posts. 


The problem with Facebook is that if you flood your friends’ or followers’ feeds too much, they will delete or unfollow you. It is easier to flood friends’ feeds on Facebook than it is on Twitter. Keeping this in mind, it is best to share Facebook links and posts every other day as opposed to daily. 

According to a blog post written by Mashable regarding the best time to post on Facebook:

“Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.”


5-7 a.m. seems to be the time for the most open rates for emails sent and once a month corporate email frequency gets the highest click-thru-rates, says Zarrella.

People pay the most attention to emails sent on the weekends, but people are also inclined to unsubscribe more on a Saturday or Sunday than a weekday. 

Blog Posts and Google+

Blog posts and Google+ seem to have their highest traffic at 10 a.m. with the optimal time for engagement being between 9 a.m. and 11 a.m.  Men are reported to read blogs in the evening and experts warn that Google+ engagement drops significantly between 6 p.m. and 8 p.m.

Comments spike on Saturdays and Sundays (probably because people have more time to comment) but blog views take an overall dip on Saturdays.

Pinterest and Instagram

A study conducted in 2012 and published by MediaBistro indicates that the best time to post on Pinterest is 11 p.m.

Statigram gives us the ability to determine the times and days that our Instragram photos get the most likes. The rates of usage appear to change depending on the audience targeted. Keep in mind, however, that Instagram is less of a corporate business tool than a photo social media sharing tool.

Many marketers use Instagram as an easy way to cross promote images on Facebook, Twitter and other social sharing sites – since it can serve as a one-stop shop.

When it comes to social media, every platform is slightly different as are the audiences who use those platforms and those that you target.  By making the most of user engagement statistics, you can enhance your social networking presence and engage more strategically. 

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