Monday, November 18, 2013

Great Career Webpage = Great Talent

By Kim Tarasiewicz

Do you really want to hire the best talent for your company? Is your website HR friendly? Does your company career page invite applicants or turn them away?

For many companies, updating the career opportunities page isn’t high on the priority list, but it should be. While it’s true that there is currently a high number of people looking for employment, the number of top candidates looking for jobs has essentially remained the same. Investing time in improving your career webpage will help you attract great applicants rather than random resumes that don’t qualify.

Here are a few ideas to improve a career webpage:
  • Reflect the company’s personality. First impressions mean a lot – on both sides of the hiring fence so share your vision and history, but also why it’s a great place to work. By the time the prospect comes in for an interview, they will already love your company.

  • Make it easy to use. It sounds obvious but too many clicks to find the job posting could make the candidate loose interest. Be sure to have a link to the career page clearly visible on each Web page when possible and on the home page at the very least. Allow people to send resumes even if no positions are available; it will keep your talent pool current for those unexpected openings.

  • Use technology. In today’s digital world, 70 percent of job seekers use smartphones to search for positions, so be sure to have a mobile version of your website for them to access. Adding industry keywords to the career page also can improve search engine optimization for your company’s website, helping it land on the first page of search results.

  • Build social media links. Icons on the career page for Facebook, Twitter and LinkedIn help increase networking and sharing of your job openings on social media platforms and provide free recruiting for the position. This is a powerful way to increase your company’s brand awareness and attract potential candidates.

  • Change it up. Look at most companies’ career pages and they all look the same. Adding something different to the page can keep people viewing it longer. An FAQ section, videos or the latest company blog will also create a positive experience for users.

  • Keep it current. There is nothing worse than finding the perfect job listing only to find out it’s six months old. Keeping old postings on your website will make your company look dated and leave a bad impression for job seekers.

Many companies still are conservative on hiring, so why waste time with an influx of resumes from applicants that don’t fit or are just going through the motions of sending out resumes with no real interest in your company? By using these tips, you can begin to cull the list of applicants before they even reach your inbox. Elevate your company’s image by finding the right talent the first time around and increase brand awareness at the same time.

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