Wednesday, June 01, 2016
By Gina F. Rubel
As professionals, we are constantly learning and growing – and reading. We read a lot, and we love to share with one another articles that have caught our eye.
Here is another roundup of interesting articles that we thought our readers might enjoy.
On leadership and management
A Harvard psychologist says people judge you based on two criteria when they first meet you. In her new book, “Presence,” Amy Cuddy says people quickly judge you based on whether they think they can trust you and whether they can respect you.
On social media and the internet
You may not be a fan of Snapchat, but a new generation of professionals is on it every day. Bloomberg reported that 10 billion videos now are viewed daily on the app that is in direct competition with Facebook which continues to enhance its video capabilities.
LinkedIn membership is on the rise, says Venturebeat.com, as is its revenue. Up to 433 million users and $861 million in revenue, LinkedIn remains a strong social media tool for business professionals.
SEO is an industry term that, for millennial marketers, is something that has been engrained in them. But for many, every solicitous email that says they can get your company on the first page of Google, cause the older generation of business owners to wonder, “can they?” The short answer is that SEO no longer works that way without a major investment in advertising dollars. However, there are things companies can do to search engine optimize their online content to rank better organically. Search Engine Watch recently published an article, How to write meta descriptions for SEO (with good and bad examples). If you’re sharing content on websites and blogs, this is a must read.
On litigation, legal marketing and the law
New Jersey lawyers beware: Attorney advertising containing “Super Lawyers,” “Best Lawyers” and similar designations must include the source of the declaration and an explanation of how the publication it arrived at that determination. When a title contains a superlative such as "super" or "best," the advertising can say the lawyer was included in that list but can't suggest that the attorney actually boasts that attribute.
On public relations, crisis communications and the media
In many respects, public relations and marketing are one and the same. There are granular differences, but at the end of the day, it’s all integrated. When a company issues a press release (PR), they first write it with search engine optimization (SEO) in mind (marketing), then they add it to their website (marketing) and share it via social media (PR and marketing), include it in their company newsletters (marketing), add the information to social media profiles (PR and marketing), and so on.
In addition to marketing and public relations, all companies must know how to handle a crisis. There are many ways to deal with a crisis but the best way is to have a plan in place before a crisis hits. Crisis planning requires a great deal of thought and investment, but like insurance, it’s well worth it. Forbes Communications Council interviewed six executives who share their tips for managing a crisis.
On marketing, branding and graphic design
Colors, colors and more colors. There are endless variations of colors. When considering a branding, rebranding, or brand refresh, color must play into the decisions just as much as font and imagery. Entrepreneur magazine talks about what the color of your logo says about your company. We caution you to take this article with a grain of salt, as reaction to color is dependent on many factors including age, gender, socioeconomic background, culture, life experience, etc.
What have you read lately that has helped you do business better? We’d love to hear about it. Share in the comments.