With the rise of social media and a struggling print industry, the media landscape is rapidly evolving and the priorities of journalists have evolved with it. Each year Cision surveys more than 1,500 journalists and influencers to gauge what is important to them and how they interact with public relations professionals and marketers. The State of the Media Report provides insights to how journalists are adapting to change and PR pros and marketers, like us, can do a better job interacting with them.
As explained in a previous blog post, these are interesting times in terms of the public’s relationship to the media. Journalists cite regaining the public’s trust as their biggest challenge in 2017.