New Technologies in PR: Audio Blogs
I've been doing PR now for more than 15 years and the tides are changing quickly! I recently got an iPod and am learning how to use it and I'm realizing that podcasting and audio blogs are really the wave of the future. I just learned of audioblog.com where you can go an pay a nominal fee to create your own audio blog. Now the question remains, how do we create audio blogs and make sure our target audiences are hearing them? There's already a lot of clutter so it really needs to be impactful. If you're going to create an audio blog, make sure you employ a strong marketing and public relations plan to get your target audience listening!
Sunday, January 22, 2006
Thursday, November 10, 2005
Bar Functions, Trade Meetings, Networking and More -- Getting attention in 30 Seconds or Less
Getting attention in 30 Seconds or Less is published in this week's Legal Intellgencer's Young Lawyers' Supplement.
Here are someexcerptss about things you should keep in mind:
. . . . It is up to you, the attorney, to communicate what it is that you do and you need to do it in 30 seconds or less. Some call it the 30-second commercial and others call it the elevator speech or pitch.
. . . . It's a short, memorable statement that tells others who you are, what you do, who you do it for and how it benefits others. It must be easy to understand and compelling enough to leave the listener wanting to know more. . . .
Your crisp, concise, and memorable introduction must state the benefits of working with you. . . . keep it simple, short and focused. . . . [Y]ou must first, know the audience with which you will be networking and second, create different introductions for different purposes, audiences, and venues. Your introduction to prospective referring attorneys is going to be much different than your introduction to prospective clients in a particular practice area.
Ask yourself the following questions when planning how you are going to introduce yourself:
-Where am I going (venue)?
-Who is going to be there (target audience)?
-What do I want to accomplish / get across to those in attendance (key messages)?
-What are the benefits of working with you?
-Why should the listener care?
. . . . Write it down, rehearse it, and time yourself. . . .
Getting attention in 30 Seconds or Less is published in this week's Legal Intellgencer's Young Lawyers' Supplement.
Here are someexcerptss about things you should keep in mind:
. . . . It is up to you, the attorney, to communicate what it is that you do and you need to do it in 30 seconds or less. Some call it the 30-second commercial and others call it the elevator speech or pitch.
. . . . It's a short, memorable statement that tells others who you are, what you do, who you do it for and how it benefits others. It must be easy to understand and compelling enough to leave the listener wanting to know more. . . .
Your crisp, concise, and memorable introduction must state the benefits of working with you. . . . keep it simple, short and focused. . . . [Y]ou must first, know the audience with which you will be networking and second, create different introductions for different purposes, audiences, and venues. Your introduction to prospective referring attorneys is going to be much different than your introduction to prospective clients in a particular practice area.
Ask yourself the following questions when planning how you are going to introduce yourself:
-Where am I going (venue)?
-Who is going to be there (target audience)?
-What do I want to accomplish / get across to those in attendance (key messages)?
-What are the benefits of working with you?
-Why should the listener care?
. . . . Write it down, rehearse it, and time yourself. . . .
Tuesday, November 08, 2005
How website hits are different from number of visits?
I received this message from our graphic design partner, Ampersand Design. . . .
In general conversation, folks seem to think they mean the same thing - "Page Views". However from a web-log's point of view, and in reading web log reports "hits", "page views" and "visits" are very different things.
Hit - A hit is simply any request to the web server for any type of file. This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script, and many other file types. An HTML page can account for several hits: the page itself, each image on the page, and any embedded sound or video clips. Therefore, the number of hits a website receives is not a valid popularity gauge, but rather is an indication of server use and loading.
Page view - A page is defined as any file or content delivered by a web server that would generally be considered a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition. Each time a file defined as a page is served, a page view is registered by the log file.
Visit (AKA Session) - A session/visit is a defined quantity of visitor interaction with a website. The definition will vary depending on how visitors are tracked. Some common visitor tracking methods and corresponding session definitions:
* IP-based Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
* IP+User Agent Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address and user-agent, such as Netscape 4.72) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
* Unique Visitor Tracking (cookie-based, such as Urchin's UTM): A Session is a period of interaction between a visitor's browser and a particular website, ending upon the closure of the browser window or shut down of the browser program.
Source (if you have trouble sleeping one night...) - http://help.urchin.com/index.cgi?cmd=gloss
I received this message from our graphic design partner, Ampersand Design. . . .
In general conversation, folks seem to think they mean the same thing - "Page Views". However from a web-log's point of view, and in reading web log reports "hits", "page views" and "visits" are very different things.
Hit - A hit is simply any request to the web server for any type of file. This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script, and many other file types. An HTML page can account for several hits: the page itself, each image on the page, and any embedded sound or video clips. Therefore, the number of hits a website receives is not a valid popularity gauge, but rather is an indication of server use and loading.
Page view - A page is defined as any file or content delivered by a web server that would generally be considered a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition. Each time a file defined as a page is served, a page view is registered by the log file.
Visit (AKA Session) - A session/visit is a defined quantity of visitor interaction with a website. The definition will vary depending on how visitors are tracked. Some common visitor tracking methods and corresponding session definitions:
* IP-based Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
* IP+User Agent Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address and user-agent, such as Netscape 4.72) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
* Unique Visitor Tracking (cookie-based, such as Urchin's UTM): A Session is a period of interaction between a visitor's browser and a particular website, ending upon the closure of the browser window or shut down of the browser program.
Source (if you have trouble sleeping one night...) - http://help.urchin.com/index.cgi?cmd=gloss
Saturday, October 22, 2005
PR for Lawyers - 10 Good Rules
The ABA Law Practice Management Section held their Technology and Marketing Conference in Philadelphia at the Loews Hotel yesterday. It was an excellent conference. There are a few points that I'd like to stress and or clarify for the readers of The PR Lawyer.
1. Search Engine Optimization is extremely important to your rankings. There was a great company there called Justia and their website www.justia.com has a ton of great information on the subject.
2. Get your attorneys media trained before you send them talking to the media. The media prefer it and it will make all your communications better and easier.
3. Understand your state's rules of professional conduct and promote your firm ethically.
4. Don't be afraid to work within a niche practice - there are "riches in niches."
5. Know what the media want and only send them news they can use in the format they want it. Most legal trade pubs are seeking news in the following categories: Events (time sensitive news), Court decisions, the business of law, and feature enterprise stories.
6. Have a crisis plan!
7. Have someone dedicated to your media outreach.
8. Don't go "off the record" or "on background" with a reporter unless you already have a relationship.
9. Marketing a law practice is NOTHING like marketing consumer products!!
And 10. Use technology to befenfit your firms communications.
The ABA Law Practice Management Section held their Technology and Marketing Conference in Philadelphia at the Loews Hotel yesterday. It was an excellent conference. There are a few points that I'd like to stress and or clarify for the readers of The PR Lawyer.
1. Search Engine Optimization is extremely important to your rankings. There was a great company there called Justia and their website www.justia.com has a ton of great information on the subject.
2. Get your attorneys media trained before you send them talking to the media. The media prefer it and it will make all your communications better and easier.
3. Understand your state's rules of professional conduct and promote your firm ethically.
4. Don't be afraid to work within a niche practice - there are "riches in niches."
5. Know what the media want and only send them news they can use in the format they want it. Most legal trade pubs are seeking news in the following categories: Events (time sensitive news), Court decisions, the business of law, and feature enterprise stories.
6. Have a crisis plan!
7. Have someone dedicated to your media outreach.
8. Don't go "off the record" or "on background" with a reporter unless you already have a relationship.
9. Marketing a law practice is NOTHING like marketing consumer products!!
And 10. Use technology to befenfit your firms communications.
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