Are you blogging? We want to hear from you! Email: info@furiarubel.com.
The PR Lawyer declares November 2004 Law Firm Blogging Month. All this month, we're going to post tips for bloggers.
Tip 1: You can find a list of guidelines for coporate blogging at http://scoble.weblogs.com. It's excellent!
Tip 2: www.blogger.com is an excellent way to get started. Others include www.livejournal.com, http://radio.userland.com and www.typepad.com
Tip 3: About.com has tons of blogging basics at http://weblogs.about.com.
Look for more tips coming soon!
Saturday, October 30, 2004
Friday, September 24, 2004
Getting Air Time - The Audition and the Interview
Read what publicity expert, Gina Rubel has to say about what it takes to wow a television or radio producer to give you air time in the September 2004 issue of ExpertPR.
To read the full article, click here.
Read what publicity expert, Gina Rubel has to say about what it takes to wow a television or radio producer to give you air time in the September 2004 issue of ExpertPR.
To read the full article, click here.
Online Press Rooms
Online press rooms should always contain your press releases regardless of whether they were picked up by the media. It is also important to make sure there are words in the title that will help with search engine optimization. You can also use the press room for “SAVE THE DATE” notices if you want to get the word out about a charity event, speaking engagement, seminar, etc. Another great use it to include articles that members of your firm have had published and/or media coverage – of course after first retaining reprint permissions.
Depending on the size of your firm, an online press kit can be quite helpful. It should contain a backgrounder, fact sheet, list of partners who are available to discuss specific topics with the media, key bios, areas of practice, and any other information the media might seek to learn.
Without regard to content, make sure everything has been scrutinized against your state's rules of professional conduct, which, in Pennsylvania, will change on January 1, 2005. However, you must alse keep in mind that if your firm is multi-jurisdictional, you will need to consider all the states’ rules witin which you practice. If you want to err on the side of caution, follow Florida's rules. They are by far, the most conservative.
Online press rooms should always contain your press releases regardless of whether they were picked up by the media. It is also important to make sure there are words in the title that will help with search engine optimization. You can also use the press room for “SAVE THE DATE” notices if you want to get the word out about a charity event, speaking engagement, seminar, etc. Another great use it to include articles that members of your firm have had published and/or media coverage – of course after first retaining reprint permissions.
Depending on the size of your firm, an online press kit can be quite helpful. It should contain a backgrounder, fact sheet, list of partners who are available to discuss specific topics with the media, key bios, areas of practice, and any other information the media might seek to learn.
Without regard to content, make sure everything has been scrutinized against your state's rules of professional conduct, which, in Pennsylvania, will change on January 1, 2005. However, you must alse keep in mind that if your firm is multi-jurisdictional, you will need to consider all the states’ rules witin which you practice. If you want to err on the side of caution, follow Florida's rules. They are by far, the most conservative.
Wednesday, September 15, 2004
I was asked to post the name of one of my favorite listservs so here goes - Legal Marketing Association - http://www.legalmarketing.org/- it is very resourceful, however, it is a membership based list.
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