Thursday, August 26, 2004

Defining the E-zine

E-zine is short for “electronic magazine” or newsletter and typically they are sent out to subscribers who voluntarily sign-up to receive them (opt in). The main purpose of an e-zine is to inform readers about topics that are of interest to them. E-zines are niche oriented and therefore they are a great way to reach your target market with a very specific message. E-zines also help to position you as an expert in the field.

If the thought of starting your own e-zine is not appealing to you or you do not have time to invest in one, don’t worry. There are other ways to get involved, such as writing articles and submitting them to an e-zine that relates to your niche. Editors of e-zines are usually open to and interested in receiving articles from outside sources. This is largely due to the fact that many e-zine editors have other full-time jobs so they are appreciative when they receive quality articles.

Tips about E-zines:

• Provide quality content regularly
• Strive to build relationships
• Have fun with your message
• Create a persona that’s yours alone
• Allow the readers to contact you with questions or comments
• Post questions and comments when appropriate and with permission
• Be yourself because you’re the expert
• Be different
• Teach and preach benefits – based solutions
• Be resourceful

For a directory of legal e-zines, go to:

For free legal articles to add to your e-zine, go to:

For a content writer with legal background, go to:

For content that you can license, go to:

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