Friday, September 24, 2004

Online Press Rooms

Online press rooms should always contain your press releases regardless of whether they were picked up by the media. It is also important to make sure there are words in the title that will help with search engine optimization. You can also use the press room for “SAVE THE DATE” notices if you want to get the word out about a charity event, speaking engagement, seminar, etc. Another great use it to include articles that members of your firm have had published and/or media coverage – of course after first retaining reprint permissions.

Depending on the size of your firm, an online press kit can be quite helpful. It should contain a backgrounder, fact sheet, list of partners who are available to discuss specific topics with the media, key bios, areas of practice, and any other information the media might seek to learn.

Without regard to content, make sure everything has been scrutinized against your state's rules of professional conduct, which, in Pennsylvania, will change on January 1, 2005. However, you must alse keep in mind that if your firm is multi-jurisdictional, you will need to consider all the states’ rules witin which you practice. If you want to err on the side of caution, follow Florida's rules. They are by far, the most conservative.

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