Thursday, December 16, 2004

Holiday Cards: To Sign or Not To Sign - That is the Question

Every year there is a debate among marketers and PR practitioners as to personalization of holiday cards. Some actually question if they're worth sending at all - my answer is, NO, not if you don't plan to sign them by hand. Case and point: this year our firm sent out nearly 500 cards to colleagues, clients, prospects and media (yes, media). Each card was handwritten (we did not handwrite the labels). We also ordered the cards back in June and began the personalization process in September. Does it take a long time? YES! Is it worth it? YES! To date we have received accolades from card recpients in person, by letter and via e-mail. All have said thank you for the card and for taking the time to handwrite them. One former client called and asked for a meeting to begin working together again. A long-time prospect called and asked to meet over lunch.

Now I also mentioned that we sent holiday cards to members of the media but I need to clarify: we only sent cards to members of the media who we deal with regularly and who know one of us very very well. We did not send cards to people we just want to get to know. Remember, as with anything, would you pick a person's name out of a hat and send a card? NO! So be smart when sending cards to the media. Make sure you actually know the person (and they know you)!

So - all that said, Happy Holidays from eachof us at Furia Rubel Communications and from me, Gina Rubel, The PR Lawyer!


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Anonymous said...

I was doing a blog search for the term Christmas cards to see if I could get any ideas about anything new being offered this year, or to get an idea of what others are doing. I would like to do something different than just sending the same old type of greeting card that I always have. While handmade Christmas cards are a lot more expensive I’d love to find where someone is making neat ones to sell, and I would just buy fewer for some special people in my life. My keyword search brought me to this post. While it isn’t exactly what I was looking for, I’m glad I found your site. Very interesting read! Happy Holidays!

Deb said...

I’ve been looking around on the net for sites talking about the holidays and to see if I can find any posts about what others are doing about sending holiday cards, to get some good ideas. The season will be here before we know it and there are so many choices. While I really do hate the time it takes to do holiday cards, I do enjoy receiving them with updates on my friends and extended family. So…I guess it’s worth it. My keyword search led me to this post. While your blog isn’t exactly what I was looking for, I’m glad I came across it. Very interesting read! Happy Holidays!