If you haven't read the article "Web 2.0 - The New World of Public Relations," it's a must read written by yours truly, the PR Lawyer.
Some of the Web 2.0 tips detailed in the article include:
- Registering your office address in Google Maps
- Creating a profile for your event on MySpace or Facebook
- Serving as a Wikipedia contributor
- Creating and managing your own blog
- Getting Really Simple Syndication
- Getting LinkedIn