The Why and How of Google Alerts

It is just about every day that I tell an attorney that he or she should track what’s being said on the Internet with regard to him/herself, their law firm, their main clients, their competition, etc. It’s really easy, I tell them. Just set up a Google Alert. And then I get the blank stare. So today, I sent a client a link to an excellent article by Adam McFarland on Pandia called Using Google Alerts for Intelligence Gathering. It’s easy to read, easy to follow, and provides the why and how for setting up Google Alerts.